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# Some advertisers offer certain consumers home computers free of

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Intern
Status: Preparing
Joined: 15 Feb 2016
Posts: 32
Location: India
Concentration: Finance
Schools: ISB '20

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18 Feb 2019, 06:38
2
2
00:00

Difficulty:

85% (hard)

Question Stats:

52% (02:59) correct 48% (02:42) wrong based on 91 sessions

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Some advertisers offer certain consumers home computers free of charge. Advertisements play continuously on the computers' screens whenever they are in use. As consumers use the computers to browse the Internet, information about their browsing patterns is sent to the advertisers, enabling them to transmit to each consumer advertising that accurately reflects his or her individual interests. The advertisers can afford to offer the computers for free because of the increased sales that result from this precise targeting of individual consumers.

Which one of the following is most strongly supported by the information above?

(A) At least some consumers who use a computer offered free of charge by advertisers for browsing the Internet spend more money on purchases from those advertisers than they would if they did not use such a computer to browse the Internet.

(B) No advertisers could offer promotions that give away computers free of charge if consumers never used those computers to browse the Internet.

(C) There are at least some consumers who browse the Internet using computers offered free of charge by the advertisers and who, if they did not use those computers to browse the Internet, would spend little if any money on purchases from those advertisers.

(D) The advertisers would not be able to offer the computers absolutely free of charge if advertisements that accurately reflected the interests of the computers' users did not play continuously across the computers' screens whenever they were in use.

(E) Consumers who use a computer offered free of charge by the advertisers can sometimes choose to abstain from having information about their browsing patterns sent to the advertisers.
Senior Manager
Joined: 17 Oct 2016
Posts: 257
Location: India
Concentration: General Management, Healthcare
GMAT 1: 640 Q40 V38
GMAT 2: 680 Q48 V35
GPA: 3.05
WE: Pharmaceuticals (Health Care)

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18 Feb 2019, 07:09
2
Some advertisers offer certain consumers home computers free of charge. Advertisements play continuously on the computers' screens whenever they are in use. As consumers use the computers to browse the Internet, information about their browsing patterns is sent to the advertisers, enabling them to transmit to each consumer advertising that accurately reflects his or her individual interests. The advertisers can afford to offer the computers for free because of the increased sales that result from this precise targeting of individual consumers.

Conclusion is: advertisers can afford to offer computer for free because of increased sales this precise targeting of customers creates!!

Which one of the following is most strongly supported by the information above? (Which of the following must be true?)

(A) At least some consumers who use a computer offered free of charge by advertisers for browsing the Internet spend more money on purchases from those advertisers than they would if they did not use such a computer to browse the Internet. Correct: paraphrases the conclusion!

(B) No advertisers could offer promotions that give away computers free of charge if consumers never used those computers to browse the Internet.
There is no discussions of promotions where customers get free computers...hmmm...wrong!

(C) There are at least some consumers who browse the Internet using computers offered free of charge by the advertisers and who, if they did not use those computers to browse the Internet, would spend little if any money on purchases from those advertisers.
Wrong: as the underlined prompt suggests, ALL CUSTOMERS USE THE COMPUTERS FOR BROWSING. The answer statement implies: IF SOME DO, Some DONT!!!

(D) The advertisers would not be able to offer the computers absolutely free of charge if advertisements that accurately reflected the interests of the computers' users did not play continuously across the computers' screens whenever they were in use.

(E) Consumers who use a computer offered free of charge by the advertisers can sometimes choose to abstain from having information about their browsing patterns sent to the advertisers. (Wrong: The choice of consumer to abstain is not discussed here!)
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Chasing the dragon
Some advertisers offer certain consumers home computers free of   [#permalink] 18 Feb 2019, 07:09
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