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Week 2: Apogee Company

Prompt:

The following appeared in a memorandum from the business department of the Apogee Company:

“When the Apogee Company had all its operations in one location, it was more profitable than it is today. Therefore, the Apogee Company should close down its field offices and conduct all its operations from a single location. Such centralization would improve productivity by cutting costs and helping the company maintain better supervision of all employees.”

Discuss how well reasoned…etc.

Essay:

The argument presented is flawed due to the many unsubstantiated assumptions made about Apogee’s ability to lower costs and improve profitability through centralization of their offices. The author would be more persuasive if they added further explanation to clarify how a centralized office would achieve cost reduction without disrupting operations, whether Apogee’s profitability is suffering due to cost overruns as opposed to waning revenue generation, and if employee performance is declining due to lack of supervision.

The author claims that Apogee’s profitability would be restored to previous years’ levels if their various field offices, presumably spread across a wide geography, were consolidated into one central headquarters, thereby lowering total costs. However, it is not clear if this result would be achieved by this move without further detail. For example, if Apogee’s operations require frequent visits to their in-field operations, then employees would have to travel more between the central headquarters and the operation sites. This additional cost would have to be offset by the savings made by consolidating in order for the author’s conclusion to be correct. Furthermore, the location of the headquarters would need to be decided carefully to ensure adequate access to resources and an attractive office lease market. If the headquarters does not have the former, then there may be a hindrance in performance through lacking critical equipment or additional incurred shipping costs that could add to bottom line. If the headquarters does not have the latter, then the cheaper field office leases may be a better set-up than the more expensive large headquarters (e.g. in a city like New York, a large office would be very costly).

Even if the author is able to explain how the consolidated headquarters would lead to less costs for operations, this still does not confirm the argument that this would lead to profitability like that of yesteryear. The author would need to explain further whether Apogee’s waning performance is driven by costs and not loss in revenue. For example, if Apogee’s market share is shrinking or their product has required a significant price cut in order to maintain competitiveness, then Apogee needs to consider these factors as well for long-term economic sustainability. It may be more advantageous to develop a new product line, enter into an adjacent market, or abandon a service offering that is unprofitable. Furthermore, the author would need to show that the costs saved through the consolidation would be significant enough to justify the logistical difficulties required to move everyone to the new location. If it save only one dollar, then this would likely not be the best use of the company’s time.

Lastly, the author needs to further explain how more supervision would lead to better performance by employees and lower costs. Depending on how the company is structured, it could be possible that less red tape would allow for the employees to conduct their business more effectively. This is an issue that requires review of Apogee’s process efficiency, adequate internal controls, and corporate culture. The author does not provide any evidence to corroborate their statement that more supervision is required, so it would be best to review this claim before making a decision that could stall business and lose trust from employees.

Overall, the author does not provide adequate evidence or reasoning to convincingly deliver their argument that Apogee should consolidate into one headquarter location in order to increase profitability. This argument would be made stronger if they provided further justification of the cost-cutting potential of the headquarter location, the context of Apogee’s overall productivity, and the need for more supervision of employees.
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