Less than 10 days to go for the R2 deadline. Anxiety levels must be high. Based on our experience with numerous applications till now, here are a few 'Do's & Dont's' for the essays that may be your biggest concern at this point:
1. Essay 1 is looking for proof of your skills/knowledge/attitude. It is easy to make tall claims. If you are strong at something, you must have used/shown it couple of time. Provide us at least 1 instance. It is not required to spell out that you have awesome Team Skills. Tell us a story that proves it.
2. Essay 2 talks about your Career Goals and how ISB will help you fulfill them. It is impractical to know what exactly you will be doing 10 years from now. But you need to know the direction you want to take your career to. And your short term goal will be decided based on that, which will ultimately tell you if you need an MBA or not.
To justify why ISB is the best place on earth for your MBA, it is not enough to pick an "ELP" or a "Wadhwani Centre" or some fancy electives from the ISB website. Put the reasons in the context of your needs. eg. If you think that the 1-yr advantage that ISB provides is really exciting to you, don't stop there. Tell us how a 1-yr MBA fits perfectly in your scheme of things vis-a-vis a 2-yr program.
3. Essay 3 is about your most significant achievement indeed, but it's not about the certificates or the awards you won. Put it in the perspective of a B-school and try to figure out if your story translates to a differentiating factor that ISB will be interested in. It's great to captain the state football team and receive an award for the best player from the CM, but it's greater if you can tell us about a team conflict that you managed well, which helped the team regroup.
4. Essay 4 is optional, alright. But it is also an opportunity for you to let the adcom know more about you. Use it to show the kind of person you are, the kind of things you do, any instance that helps the adcom develop a connect with you. With close to 4000 applicants, there are at least 12000 essays to be read. It is tiring for the team. If your can write something that makes them feel good, nothing like it. But don't overdo it. This can be a double edged sword. So play safe and leave the space blank if you get the slightest doubt about the usefulness of what you are writing.
All the Best!
'ISBmantra'