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bml1105
Retired Moderator
Joined: 18 Jan 2014
Last visit: 27 Apr 2018
Posts: 448
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Location: United States
Concentration: Marketing
Schools: Cnsrtm-Haas '17 (D) Cnsrtm-Stern '17 (A) Cnsrtm-Tuck '17 (A) Cnsrtm-Anderson '17 (WD) Kellogg '17 (M)
GMAT 1: 680 Q44 V40
GMAT 2: 710 Q49 V37
WE:Sales (Other)
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Schools: Cnsrtm-Haas '17 (D) Cnsrtm-Stern '17 (A) Cnsrtm-Tuck '17 (A) Cnsrtm-Anderson '17 (WD) Kellogg '17 (M)
GMAT 2: 710 Q49 V37
Posts: 448
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10 Oct 2014, 07:21
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dtse86
I'm sure if Northwestern sent you that email address, the interviewer will be checking it.
gotti
Joined: 12 Jun 2014
Last visit: 19 Feb 2015
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Concentration: Strategy
Schools: HBS '17 (M)
GMAT 1: 750 Q49 V41
GPA: 3.5
WE:Consulting (Transportation)
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10 Oct 2014, 08:02
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bml1105
Agreed. Mine was a Northwestern email address. Usually these addresses are just skins that feed to their personal email. I emailed the Northwestern address and my interviewer responded by Gmail.
I just had my interview, went really well. Lasted almost an hour, but a lot of it was because we were chatting about various things. I would say only 4-5 questions total, no curve balls. Every question I was asked was totally expected (e.g. walk through resume, why kellogg?, etc.)
Good luck to everyone else!
10 Oct 2014, 09:00
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| FROM Kellogg MBA Blog: Don’t forget: Always ask the customer |
 First-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. When we encounter a situation or problem, we always have an intuitive response. And, one of the biggest learnings in the first two weeks of our marketing management class has been to remind ourselves to “ask the customer.” This is because many of the decisions we make involve other people as our customer – e.g., decisions we make within our companies that impact our customers, consulting advice we give to clients, and other help/advice we offer to friends or family. “Ask the customer” doesn’t always translate literally to asking the customer what they might want. It involves really understanding the person/organization we’re creating a solution for. The best illustration of this is from an excellent TED talk by Rory Sutherland “Here is one example. This is a train which goes from London to Paris. The question was given to a bunch of engineers, about 15 years ago, “How do we make the journey to Paris better?” And they came up with a very good engineering solution, which was to spend six billion pounds building completely new tracks from London to the coast, and knocking about 40 minutes off a three-and-half-hour journey time. Now, call me Mister Picky. I’m just an ad man … but it strikes me as a slightly unimaginative way of improving a train journey merely to make it shorter. Now what is the hedonic opportunity cost on spending six billion pounds on those railway tracks? “Here is my naive advertising man’s suggestion. What you should in fact do is employ all of the world’s top male and female supermodels, pay them to walk the length of the train, handing out free Chateau Petrus for the entire duration of the journey. Now, you’ll still have about three billion pounds left in change, and people will ask for the trains to be slowed down.” We’re wired to think of situations from a specific point-of-view. I hesitate to even call it our point of view because, sometimes, we take advice we receive too literally and forget to filter it to suit our own style. In short, our intuitive responses can make us inadequate givers or takers of advice. So, the next time you’re making a decision that influences a customer, take a moment to reject the intuitive response. Take a moment to think about how the customer behaves – ignore what they say and listen to what they do. It is likely you will find a more effective answer that way. Rohan Rajiv is a first-year student in Kellogg’s Full-Time Two-Year Program. Prior to Kellogg he worked at a-connect serving clients on consulting projects across 14 countries in Europe, Asia, Australia and South America. He blogs a learning every day, including his MBA Learnings series, on www.ALearningaDay.com. Filed under: Academics, Student Life Tagged: 2Y, MBA Learnings, Two-Year  
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