Hi there -
I have worked with some successful Stanford reapplicants (note: they had all been interviewed in past attempts) and they mostly kept their What Matters Most essay the same. Because, I mean... wouldn't it be weird to CHANGE What Matters Most to you in the course of a year or so? Doing so would imply you hadn't really thought it through last time around. However, if there are additional examples/stories you can include in your response to provide further proof that you are "walking the walk" and actually DOING something about what matters most to you, that would be a worthy update to the essay. And if What Matters Most to you can somehow be tied to reapplying to Stanford then you could add that in as well (again, only if it makes sense -- not if it seems forced).
As for Essay 2, it's OK if you have tweaked your career goals (which would in turn slightly change your Why Stanford? details in that same response) -- perhaps you've done something else since the last time you applied that further solidified your goals or opened you up to a new direction. But if nothing has changed on that front either, that's OK too. Leave the essay the same.
Reapplying is mostly about taking the chance to see if you stack up better in the adcom's eyes with the new applicants you'll be compared to this year. But when it comes to a school like Stanford where the odds are so low in the first place, I would obviously recommend candidates apply to other schools as first-time applicants as well.
Best of luck!
mvictor
CorporateFinancier
SBCErikaOlson, thanks a lot for your thoughts! Any advice for GSB reapplicants? In particular, given that the essay is the same, should it be different from the previous one? I understand CV and app form must be updated with all the accomplishments and developments, but what about essays? I believe there are basically 3 options:
1) Trying to write a completely different answer to WMM&W question
2) Keeping the same essay
3) Some mix of 1 and 2
What would you generally recommend?
Similar question about references - should they be from different recommenders or from the same recommenders but different letters or could just be the same letters?
Questions are obviously GSB specific.
Thanks in advance!
actually, some really good questions...as a re-applicant, I would love to know what to do with essays as well...should I keep the same or should I re-write everything from the scratch?