hbs.aspirant
I agree that this is best decision for you, or people like you, Kry. There is a huge difference between you and people who love brand name. You are branded with "Stanford" already hence you can talk about not considering brand name.
People from "no name colleges" and "small companies" would not care much about anything except Big Name, specially after going through admission process and realizing how harmful it is for one's career to carry only "unknown names".
HBS, I agree with the difference between me and others, and I have said that I am probably in the minority (though not one of the "rare" ones). But similarly, I can say the same thing about the difference between you (internationals) and those students in the US who went to a decent school or worked at a decent company (one could have went to UCLA and worked at GE, while not Ivys and Big3 Consulting, it's still pretty good), and say that there is quite a significant amount of people who do NOT need the brand name so much that they would pick brand over everything else.
Also, brand is relative. As I mentioned before, each tier of schools have a range of culture, programs, and fit that one can apply to at least 1 school in each tier that "fits" him/her, and apply based on their qualifications. Someone who likes case studies can apply to HBS/Darden/Trans-Elite schools versus someone who likes experiential learning can apply to Stanford/Haas/another Trans-Elite school. My point is similar to solaris and others in that even if you went to Darden, Haas, Ross, and other non-UE schools, it is NOT "harmful" to go to Elite schools or even some trans-elite schools for MANY people who are not internationals (I would even guess at 30-40% of a school's class). Those people apply to the best schools they can that FIT them, because one should always aspire to shoot for the top, but they do not apply across the board to all the UEs without regard to "fit" in all the aspects of what that word means. Saying that someone who has a top 20-30 undergrad (not Ivy or huge brand name), worked at a non Big 3 consulting firm (again, not a brand name), and ended up Duke or Anderson or McCombs (not UE) will have a very tough time in their career after b-school is misguided at best, and misleading at the worst. There are plenty of people who I've met and known that have gone to smaller schools and gotten MBAs at schools outside the top 10 or even top 20, and have had a successful career. Maybe not some crazy spectacular PE/MC job, but one that makes them happy and earns them a good amount of money. For most of us, that is what we're looking for.
We could argue this forever and forever, hbs, and would not come to a conclusion. You and I come from too different a background to really hold the same beliefs. Though having lived in Taiwan for many years, I have been exposed and immersed in the "take the standardized test and go ONLY to the best school your score can get you into" culture that India also shares, so I know where you're coming from. I believe our differences basically come down to "cultural" differences, in that many in the US are taught to go for what they *want* and what makes them "happy" from childhood on, instead of what has the best brand. There are definitely a good number of people who are pure brand chasers, but I would dare guess that many US born and raised people will tell you the reasons that they chose their undergrad or grad school is based on a myriad of factors (including prestige, fit, location, cost, culture, majors, etc...) and not just based on name. For Asians (East and South), many have a MUCH higher emphasis on brand name, and it's ingrained into them since childhood (I've seen and experienced the high school entrance exam frenzy). For the Chinese, many of us are told by our parents and relatives (thank goodness not mine) that if you don't get into the top 5 engineering/medical/law schools, then you're a failure and an embarassment to the family name (I'm exaggerating for dramatic effect
). That is probably what stems one's view of whether to apply only to UEs or whether there's a selection of UE/E/Trans-Es/Near E's that fit one person.
The discussion is not meant to draw conclusions, but to throw out different viewpionts, except I would caution making very generalized blanket statements about the perceived applicant behavior and adcom behavior regarding "fit".