My post wasn't meant to be engineer-specific (I was just looking at Vocaz). however, education-wise, I think it's where you went to school, major, and GPA.
Work-wise is a bit more subjective, in my opinion. From Alex's standpoint, I think he means the coveted jobs or industries where there's a lot of competition amongst highly-accomplished people (top consulting firms, investment banks, pe/hf, google, etc.).
Here's the quote from Alex's site (
https://www.mbaapply.com/advice2.htm#hsw):
"Also, one thing to keep in mind is that for most of the Blue Chips and Vagabonds, going to HBS or Wharton or Stanford isn't the best thing that's happened to them - they have a long enough list of pedigree and/or accomplishments in their lives already that it's not that big a deal for them whether they have the HBS name or not. They don't dream about having a prestigious degree, because many of them already have one (their undergrad), or have done some pretty interesting things in their lives that it trumps whatever brand name they have on their resume. That's why you'll see that the biggest proponents of "brand" and what it does for your career on this board (and to some extent in real life) are people who didn't go to these schools (i.e. they don't get it) - brand doesn't come before achievement and talent; achievement and talent comes first, and "brand/pedigree" is a nice dessert that may or may not result.
Adcoms tend to admit people who don't need the "brand" on the resume - they would've been successful without it. It's like health insurance where they provide insurance only to the superhealthy, or banks lending only to those who don't need the money.
The real acid test for applicants is this: if getting into HBS or Stanford would be the best thing that's ever happened to you professionally or personally, your chances are probably pretty slim (because you don't have enough to bring to the table, which is why HBS/Stanford/Wharton would be the best thing that's happened to you)"