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People buy a message about their identities when they

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People buy a message about their identities when they [#permalink]

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New post 24 Mar 2016, 01:44
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Which of the following best completes the passage below?

People buy a message about their identities when they buy a heavily branded product. They want to be associated with specific qualities that communicate something about their personalities. Changes to the logos, slogans, and marketing campaigns of successfully-branded products should not be made because __________.

A. purchasers who identify strongly with specific brands represent a shrinking portion of the population of all purchasers
B. continued sales depend directly on the maintenance of brand identity
C. purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products
D. expansion of the market niche to include a broader spectrum of consumers will increase profits
E. manufacturing a heavily branded product is not necessarily more costly than manufacturing a generic version of the same product
[Reveal] Spoiler: OA

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Re: People buy a message about their identities when they [#permalink]

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New post 24 Mar 2016, 03:59
Nevernevergiveup wrote:
Which of the following best completes the passage below?

People buy a message about their identities when they buy a heavily branded product. They want to be associated with specific qualities that communicate something about their personalities. Changes to the logos, slogans, and marketing campaigns of successfully-branded products should not be made because __________.

A. purchasers who identify strongly with specific brands represent a shrinking portion of the population of all purchasers
B. continued sales depend directly on the maintenance of brand identity
C. purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products
D. expansion of the market niche to include a broader spectrum of consumers will increase profits
E. manufacturing a heavily branded product is not necessarily more costly than manufacturing a generic version of the same product


Hi,

since this Q requires us to complete the passage, more the reason that we know what is the passage conveying because the STATEMENT ahead should continue the flow of passage..

Crux of the passage--
people attach themselves to a branded product as they feel the rpoduct is a mirror of their personality..

Q-
Changes to the logos, slogans, and marketing campaigns of successfully-branded products should not be made because __________.
The answer has to be something to do with the reason why people attach themselves to a product..

A. purchasers who identify strongly with specific brands represent a shrinking portion of the population of all purchasers
If this choice does something, it is opposite of what is required

B. continued sales depend directly on the maintenance of brand identity
this is the most appropriate choice, as it gives us reason to believe that people will move away from the product if there are changes in the logos, slogans etc

Remaining choice are not of much help and are generally out of context
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Re: People buy a message about their identities when they [#permalink]

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New post 24 Mar 2016, 04:42
Chetan2u,

why did u strike out option C?

purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products-- how it is different from option B.
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New post 24 Mar 2016, 04:52
sun01 wrote:
Chetan2u,

why did u strike out option C?

purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products-- how it is different from option B.



hi ,

In C, the purchasers have been shown to be dependent on three different factors, out of which quality and cost are the important ones..
so if the changes produce an improvement in quality and reduction in price, it is most likely these will overshadow the identity point..

whereas in B, the sale is dependent only on ONE factor that is maintenance of identity

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Re: People buy a message about their identities when they [#permalink]

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New post 24 Mar 2016, 05:06
Nicely explained. Thanks.

answer is indeed B.



chetan2u wrote:
sun01 wrote:
Chetan2u,

why did u strike out option C?

purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products-- how it is different from option B.



hi ,

In C, the purchasers have been shown to be dependent on three different factors, out of which quality and cost are the important ones..
so if the changes produce an improvement in quality and reduction in price, it is most likely these will overshadow the identity point..

whereas in B, the sale is dependent only on ONE factor that is maintenance of identity
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Re: People buy a message about their identities when they [#permalink]

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New post 02 May 2016, 06:51
This was a good one, got trapped into choosing option C. Can someone tell me the level of this question ? Kindly tell me the source as well !
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Re: People buy a message about their identities when they [#permalink]

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New post 05 Sep 2016, 20:24
Don't change the product because <something that proves that change isn't going to help>

Options B and C focus on brand identity. Option C does not bring in the change aspect, where as B brings in the maintaining the brand image aspect. Hence B.
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Re: People buy a message about their identities when they [#permalink]

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New post 21 Sep 2017, 07:10
Hello Experts,

Can you help to explain option C? I was between B and C and went for option C
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People buy a message about their identities when they [#permalink]

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New post 22 Sep 2017, 05:21
pikolo2510 wrote:
Hello Experts,

Can you help to explain option C? I was between B and C and went for option C


I got a trap with option C too. However, i ve just realized the nuance of the verbs in B & C:
B. continued sales depend directly on the maintenance of brand identity --> strong correlation between sales & brand identity
C. purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products --> less strong correlation, in fact it is somehow uncertain correlation
I hope this can help explain the OA more clearly.
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Re: People buy a message about their identities when they [#permalink]

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New post 11 Nov 2017, 23:28
boiled down to A and B.
B is better than A.
A looks like a pattern, but A actually weakens the argument and A is also out of scope. There is no link between the brand and the shrinking portion of purchasers.
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Re: People buy a message about their identities when they [#permalink]

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New post 12 Nov 2017, 00:19
Hi, can someone elaborate why option C is incorrect??
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Re: People buy a message about their identities when they [#permalink]

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New post 12 Nov 2017, 14:05
MithilaGauri wrote:
Hi, can someone elaborate why option C is incorrect??


C is wrong b/c of 2 reasons.

First, C is out of scope. Price is not mentioned in the argument.
Secondly, C gives an alternative reason why purchasers want to buy the product. Hence, C actually weakens the argument.
Re: People buy a message about their identities when they   [#permalink] 12 Nov 2017, 14:05
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