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Question:
The author has come to he conclusion that lack of loud noise cannot be the reason for lower sales of the foreign company. The author rests his arguments on several flawed arguments which make the argument flawed and the conclusion untenable.

First of all, the author goes on to state that cars comparatively quieter cars sell just as well as their louder American counterparts. Here the author fails to look at the fact that just because the sales of cars with different levels of loudness sell in a similar way, so should the bikes, i.e, just because something is true for one type of product, it must also be same for another product. It could very well be that motorcycle enthusiasts prefer louder motorcycles, whereas the car buyers are indifferent. The author can strengthen his argument by showing that the the loud noises matter as much in cars as they do in motorcycles.

Secondly, the author goes on to assume that that the television advertisements do not show loudness as the desired feature. It is highly likely that the people already know about the loud features of motorcycle X and other features need to be highlighted as differentiators. It is also possible that the loud rock music represents the effects experienced while riding the loud bikes. It could also be the the advertising department just got the idea wrong. The author can make the argument stronger by showing that the advertisement indeed represent the features desired by the buyers and that the noisiness is not already a well known feature of the bike.

Last but not the least, the author has not provided any alternate explanations for the failure of the foreign motorcycle like the lack of American legacy or that the bike belongs to the luxury segments and the lower costs indicate lower quality. The author must highlight the other possible explanations and also provide evidence for these reasons so that the argument can be more acceptable.

In conclusion, I would like to state that the author h=has rested the arguments on questionable assumption and cannot convince a majority of readers including me of the conclusion stated by him/her unless he/she strengthens the arguments by addressing the various issues listed in the above paragraphs.
Answer:
The author has come to he conclusion that lack of loud noise cannot be the reason for lower sales of the foreign company. The author rests his arguments on several flawed arguments which make the argument flawed and the conclusion untenable.

First of all, the author goes on to state that cars comparatively quieter cars sell just as well as their louder American counterparts. Here the author fails to look at the fact that just because the sales of cars with different levels of loudness sell in a similar way, so should the bikes, i.e, just because something is true for one type of product, it must also be same for another product. It could very well be that motorcycle enthusiasts prefer louder motorcycles, whereas the car buyers are indifferent. The author can strengthen his argument by showing that the the loud noises matter as much in cars as they do in motorcycles.

Secondly, the author goes on to assume that that the television advertisements do not show loudness as the desired feature. It is highly likely that the people already know about the loud features of motorcycle X and other features need to be highlighted as differentiators. It is also possible that the loud rock music represents the effects experienced while riding the loud bikes. It could also be the the advertising department just got the idea wrong. The author can make the argument stronger by showing that the advertisement indeed represent the features desired by the buyers and that the noisiness is not already a well known feature of the bike.

Last but not the least, the author has not provided any alternate explanations for the failure of the foreign motorcycle like the lack of American legacy or that the bike belongs to the luxury segments and the lower costs indicate lower quality. The author must highlight the other possible explanations and also provide evidence for these reasons so that the argument can be more acceptable.

In conclusion, I would like to state that the author h=has rested the arguments on questionable assumption and cannot convince a majority of readers including me of the conclusion stated by him/her unless he/she strengthens the arguments by addressing the various issues listed in the above paragraphs.