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Honestly I am not sure that I buy the tuition reduction argument. Many of the universities have actually had an increase in costs as the result of the pandemic. For some universities, it has forced them to close the doors. WSJ has a pretty grim article about it. I am not sure that one can argue that because their experience has been diminished by the coronavirus, that it Hass to be cheaper. If anything, it appears it may be more expensive. I personally do not believe that schools have to refund or decrease anything. I think it would be awesome if they could find a way to lower the tuition cost to align it with the diminished value but moves like that often require time.

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bb as for your data on GMATClub, do you see a spike in new user registration or unique hits ? It might just be that since same people have more time on their hands (work from home and forced quarantine etc), they are more involved now than before (this is true for me at least).
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bb as for your data on GMATClub, do you see a spike in new user registration or unique hits ? It might just be that since same people have more time on their hands (work from home and forced quarantine etc), they are more involved than before.

Thx for asking. New registrations too at the same 40-50% level.

The only fallacy I can think of is that potentially some people have shifted their preparation from the later time to current months. Thus instead of preparing in June and July and hitting the peak in August, people are shifting their prep earlier. I don’t know how likely this is But knowing that applications increase during bad economic years, I’m not sure I would support the shift theory. It has been very consistent 40 to 50% bump for the last month or so so it’s not a spike per se

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I am sure that even GRE Prep Club would have seen an increase in traffic probably because of the absurdity involved in the online whiteboard while ETS allowing a physical whiteboard.

I also expect an increase in application in R1 with more GRE scores.

Additionally, I expect an increase in revenue for both ETS and GMAC with online options coming in.

With on-campus activity being dormant I see schools have been fairly active in virtual fairs and events . This marketing machinate seems to be working and many schools beyond Top 50 (FT rankings) are gaining an audience and perhaps will get more applications.

The business of business schools continue to grow.

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I am sure that even GRE Prep Club would have seen an increase in traffic probably because of the absurdity involved in the online whiteboard while ETS allowing a physical whiteboard.

I also expect an increase in application in R1 with more GRE scores.

Additionally, I expect an increase in revenue for both ETS and GMAC with online options coming in.

With on-campus activity being dormant I see schools have been fairly active in virtual fairs and events . This marketing machinate seems to be working and many schools beyond Top 50 (FT rankings) are gaining an audience and perhaps will get more applications.

The business of business schools continue to grow.

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You make an interesting point about Top 50+ schools. If it happens when most of the schools have hybrid or on-line course delivery, it will make a lot of sense in term of USD to B-School experience ratio (e.g Krannert).
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Good question. I just pulled up some basic GRE Prep Club Analytics details. Feb 2020 vs. Feb 2019 was 35% up (this is just normal growth)
April 2020 vs. April 2019 is 60% up... so it is 25% up but not as much of an impact as GMAT Club... surprisingly. Not sure what to make of this data yet....


jbatra
I am sure that even GRE Prep Club would have seen an increase in traffic probably because of the absurdity involved in the online whiteboard while ETS allowing a physical whiteboard.

I also expect an increase in application in R1 with more GRE scores.

Additionally, I expect an increase in revenue for both ETS and GMAC with online options coming in.

With on-campus activity being dormant I see schools have been fairly active in virtual fairs and events . This marketing machinate seems to be working and many schools beyond Top 50 (FT rankings) are gaining an audience and perhaps will get more applications.

The business of business schools continue to grow.

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Haha, because GMAT Club is more user friendly and has an expansive network.

GPC has a long way to go.

Many GRE aspirants are still on Reddit but not the case with GMAT aspirants.

Would be interesting to see if there is an increase in application with GRE Scores

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Haha, because GMAT Club is more user friendly and has an expansive network.

GPC has a long way to go.

Many GRE aspirants are still on Reddit but not the case with GMAT aspirants.

Would be interesting to see if there is an increase in application with GRE Scores

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altairahmad

Thank you. Much of it is true... though a bit dated from April 22. Back when crude was $60 ? and Dow 19k (I am making it up. I can’t remember what they were)

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Do you think that there is a potential effect down the line for Fall 2021 applicants who plan to start their MBA in Fall 2022?

My concern is that many prospective applicants of the Fall 2020 application season might be scared of increased competition and plan to apply the year after.
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I am struggling with figuring out what will happen in 3 months... no way I can really what will happen in a year. It is possible and likely that the application volume will be up for the upcoming as well as the following season due to economy. I don’t think people will be discouraged to apply. Tons of people try to get into Stanford and Harvard who will know they shouldn’t be applying :-)

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Do you think that there is a potential effect down the line for Fall 2021 applicants who plan to start their MBA in Fall 2022?

My concern is that many prospective applicants of the Fall 2020 application season might be scared of increased competition and plan to apply the year after.

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It is true that in-person classroom experience can not be replaced by zoom. That's why people pay so much to get the B-School experience. I believe that most of the impact will be seen on those programs that are short-term, 12-month, and rely heavily on international candidates.
It's certainly impossible to predict anything. I mean, who would have thought in 2019 that anything like this could ever happen.
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Hello bb,

Great post.

Request you to please elaborate on the following point; sorry, it's not very clear.

Thanks a lot.


bb


My recommendation is for international applicants to cast a wider net and focus on strong US brands with lesser international recognition for scholarship opportunities, even among the Top 10.

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There is also an attempt to disrupt the university degree model by online models that are not linked to universities at all. These non university models boast about a superior coding experience for tech students who aspire to do a ms and a better networking and learning experience for mba students. If in person classes are cancelled, these non university online graduate models may gain more popularity and decrease the relevance of university degrees altogether.

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GMAC has done some surveying and analytics about deferral. But that assumes there is a deferral option. Schools do not seem to be offering it..... Also interesting that 14% wanted to change and defer even if no online start. I feel this data may not be accurate or maybe I’m reading the situation completely wrong. ?‍♂️



https://blog.gmac.com/gmac-advisor/woul ... e-learning

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GMAC has done some surveying and analytics about deferral. But that assumes there is a deferral option. Schools do not seem to be offering it..... Also interesting that 14% wanted to change and defer even if no online start. I feel this data may not be accurate or maybe I’m reading the situation completely wrong. ?‍♂️



https://blog.gmac.com/gmac-advisor/woul ... e-learning

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Hi bb, I do concur with GMAC's analysis here. I feel that international students (atleast the ones I've spoken to) are in favour of pushing for a deferral over starting online. The primary reasons seem to be
1. value for money ( especially for countries like India where the strength of the rupee is falling)
2. the feeling that an on-campus experience would be more enriching
3. A few of them want to see how the pandemic plays out( I've seen this especially with people who're happy with their current employment ).

With online classes causing a time zone constraint for the countries in the east and with elections coming up, I wouldn't be very surprised if a majority of the deferrals come from the international students.
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