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Check out the sites of various top tier companies like McKinsey, BCG, Bain & Co. to see the kind of work they are doing.

Strategy consulting is pure problem solving and advising CXOs to many organisational problems bothering them. Your own operational experience of managing family business will help you look at the business problems in more detail and come up with strategies which can be executed to give best returns.
Thanks for the input. I just realized how messed up my admission consultant was. The guy gets featured in Major newspapers in India but couldn't explain to me how my experience at family business could be used to make a case for this field :|