mihir0710Response regarding your questions:
1. Letter of motivation (professional and personal reasons for wanting to participate in the Mannheim MBA program; one page only)
2. In your opinion, what differentiates us from other programs?
for Question 1 - you will have to list your motivation to do MBA and then why Mannheim (how will you and the school benefit from each other)
for Question 2 - you will have to draw a subtle comparison between Mannheim and other schools you think are probable fits for you, depending on your choice, industry, geography, etc.