Wharton Wins, Haas Hosts 2021 Clorox Case Competition
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Students from top business schools gathered virtually last week to make a case for their marketing plans as part of the 2021 Clorox Case Competition.
As part of the competition, teams had to come up with plans for marketing Brita smart water filtering products to a target audience.
Out of the dozen teams that pitched marketing plans, the University of Pennsylvania’s Wharton School came away with the first prize of $5,000. Members of Wharton’s team will also be interviewed for full-time positions at Clorox.
The competition was hosted by the Haas Marketing Club, which facilitates learning opportunities, interview prep, and networking among Haas students interested in marketing careers.
Haas in general, and especially the Haas Marketing Club, have an ongoing relationship with the Clorox Company, which is based next door in Oakland, CA.
The Haas Marketing Club takes a Clorox Trek to visit the company’s headquarters, and Clorox has previously sponsored the club’s INNOV8 case competition. Haas frequently sends alums and students to Clorox for jobs and internships.
Vaibhav Anand, an MBA student in Haas’s Class of 2022 who was involved in organizing the 2021 case competition, said the Haas Marketing Club was “giving students the chance to really get to know The Clorox Company, its brand, and get access to information that you don’t get unless you work at the company.”
For their entry in the competition, Haas’s team suggested an idea for Brita+ water bottles using smart technology to improve hydration and sustainability.
Ultimately, though, it was Wharton’s team that prevailed for the first-place prize. Like Haas, Wharton has a range of opportunities for students interested in marketing, from its own Wharton Marketing Club to a marketing MBA concentration.
For MBA applicants who are interested in pursuing the opportunities that come with studying marketing at top B-schools like Wharton and Haas, perhaps the most important product they’ll ever have to market is – themselves, as MBA applicants.
That’s because gaining admission to top MBA programs requires putting together a compelling personal brand that stands out to adcoms and highlights your unique strengths in a memorable way.
We’re happy to offer personalized feedback on how you can accomplish that, drawing on our extensive experience with the MBA application process. Feel free to contact us and request a free MBA application assessment!
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