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By Lucas Weingarten
At the beginning of 2011, a friend of mine landed a position at a major multi-national as their Global Social Engagement Lead. Her previous title at another major industry player was Social Media Associate Manager. This is the new normal, folks. Social media and social networking has transformed the marketing landscape, and it’s only getting more influential.
In a US News article written last week (Social Media Skills a Must for MBAs, Survey Says, September 30, 2011), the author explores the apparent role of social media in MBA education, from admissions/applicant implications to curricula, via a new online survey compiled by The MBA Tour. Turns out, “85 percent of potential students worldwide say they use social media sites to research their top school choices.”*
Looking back, I can safely say that none of the research I did when I was planning my MBA was done on Facebook,Twitter, LinkedIn, YouTube, or the like. But, what I did 5 years ago is thoroughly irrelevant. Just as businesses are doing, schools need to get there social media identity under control and up to par (63% of respondents felt their potential schools’ use of social media tools is lacking).
How about you? What are your thoughts on social media in the competitive landscape?
~Article provided by the courtesy of Kaplan GMAT
