Who Are YOU to the Adcom?

I read a Forbes article yesterday titled Why 'Results-Oriented Professional' Is The Worst Personal Brand that was so relevant to our work at Vantage Point that I had to share it. The term “personal branding” gets thrown around a lot, especially in MBA application strategy. But what does it really mean, tangibly? The definition of a personal brand is a prescribed image or impression in the mind of others about an individual, group or organization. But as the author, Liz Ryan, put it so