A company that makes electric razors recently introduced a n : GMAT Critical Reasoning (CR)
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# A company that makes electric razors recently introduced a n

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A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 07:39
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A company that makes electric razors recently introduced a new model that offered various features that ensured a degree of precision not possible with older models. After a year on the market, the new model proved to sell poorly compared to its older counterparts, leading the company to conclude that precision was not an important concern for consumers. However, this view was seriously challenged by a later finding that ___________________.

Which of the following best completes the passage?

a) Around the time the new razor was unveiled, a consumer guide reported that many shoddy haircuts and shaves were the result of faulty precision features in razors.

b)Razor users typically find that they get the best results from older razors because they are most familiar with their features.

c)The company does a significant part of its business with hair salons and barber shops, which are frequented by people who do not own electric razors themselves.

d)Despite the addition of new precision features on the new razor model, the razor did not significantly increase in price.

e)Other razor-making companies introduced new models with similar precision features, and these went on to sell relatively well.

OA later.
[Reveal] Spoiler: OA

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Last edited by 2013gmat on 15 Aug 2013, 00:10, edited 1 time in total.
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Re: A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 08:00
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I will go with B ,..which provides an alternative explanation of sales being low for the newly launched model..
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13 Aug 2013, 08:23
IMO E,

The last sentence(this view was seriously challenged by a later finding) mentions clearly that precision is indeed an important concern for people.

This is supported only in option E where it is shown that competitors, having introduced the precision features, have done good business.

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Re: A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 08:27
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argha wrote:
IMO E,

The last sentence(this view was seriously challenged by a later finding) mentions clearly that precision is indeed an important concern for people.

This is supported only in option E where it is shown that competitors, having introduced the precision features, have done good business.

Regards

Argha

option E CANNOT BE CORRECT.

as other company's razors might have other features or might be lower in price,which is the reason to attract more customers.
so this cant be correct until it is given that both razors are similar in features and same in price.

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Re: A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 08:41
Hi blueseas,

I think option E mentions that the competitor is having increased sales because it introduced similar precision features.

I understand, that, other factors contribute in sales.

Going by that logic, even similar features and same price will also not suffice( factors such as distribution network, serviceability etc can also chip in)

However, in this case, I think we can make this assumption.

Will wait for further views.

Also, what is your chosen option.

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Re: A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 08:51
IMO A..What is the correct answer?
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13 Aug 2013, 08:59
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A company that makes electric razors recently introduced a new model that offered various features that ensured a degree of precision not possible with older models. After a year on the market, the new model proved to sell poorly compared to its older counterparts, leading the company to conclude that precision was not an important concern for consumers. However, this view was seriously challenged by a later finding that ___________________.

Which of the following best completes the passage?
Company concluded that precision was not an important because it dint sell..We need to weaken this argument..The only option with an alternative explanation to the reduced sell is B

a) Around the time the new razor was unveiled, a consumer guide reported that many shoddy haircuts and shaves were the result of faulty precision features in razors. : Out of scope

b)Razor users typically find that they get the best results from older razors because they are most familiar with their features. : Correct

c)The company does a significant part of its business with hair salons and barber shops, which are frequented by people who do not own electric razors themselves : Doesnt matter

d)Despite the addition of new precision features on the new razor model, the razor did not significantly increase in price. : Opposite

e)Other razor-making companies introduced new models with similar precision features, and these went on to sell relatively well : Need to take an additional assumption that all other features are exactly same and the other company has a similar profile to the subject company.
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Re: A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 09:21
It must be either B or E, but i am leaning more towards B. whats OA?
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Re: A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 19:47
Even though people were aware of features of new model, it does not prove that people cared for precision...I think it should be E.
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Re: A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 21:01
2013gmat wrote:
A company that makes electric razors recently introduced a new model that offered various features that ensured a degree of precision not possible with older models. After a year on the market, the new model proved to sell poorly compared to its older counterparts, leading the company to conclude that precision was not an important concern for consumers. However, this view was seriously challenged by a later finding that ___________________.

Which of the following best completes the passage?

a) Around the time the new razor was unveiled, a consumer guide reported that many shoddy haircuts and shaves were the result of faulty precision features in razors.

b)Razor users typically find that they get the best results from older razors because they are most familiar with their features.

c)The company does a significant part of its business with hair salons and barber shops, which are frequented by people who do not own electric razors themselves.

d)Despite the addition of new precision features on the new razor model, the razor did not significantly increase in price.

e)Other razor-making companies introduced new models with similar precision features, and these went on to sell relatively well.

OA later.

The question states - company thought that precision was not important, but question states that this thought should be challenged...that is the answer must say precision is important.. E is the only option that is coming near to this...so i go with E
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Re: A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 21:38
I try to crack the argument as follows:

Premise 1: Company launches new model with more precision
Premise 2: Sales of new model < old models
Conclusion: Precision is not key sales point

The last sentence asks for the statements that challenges the view, so we need to find premise that weakens the conclusion. What if the current customers or even potential customers, who use the competitors's the similar products, do not get used to new features. Perhaps the features are too new to be applied, so many consumers prefer using the old ones.

A - Dont help weakening the conclusion
B - That's what I'm looking for
C - The statement doesn't show the relationship btw ownership and precision. Perhaps, as the professionals, the barbers want the precision razors.
D - The statement simply tells that price is irrelevant.
E - The statement applies analogy of the competitors' situation, yet it doesn't help explain poor sales of the new model.

So, my answer is B. What's about OA?
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Re: A company that makes electric razors recently introduced a n [#permalink]

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13 Aug 2013, 22:03
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Conclusion: Precision is not important for users

a) Around the time the new razor was unveiled, a consumer guide reported that many shoddy haircuts and shaves were the result of faulty precision features in razors.
This statement does not challenge the the conclusion or the assumption on which the conclusion stands i.e. high precision electric razors sell poorly as compared to older counterparts. Hence incorrect

b)Razor users typically find that they get the best results from older razors because they are most familiar with their features.
This statement correctly identifies a reason why consumers may not be buying new electric razors, resulting in poor sales for the later. In other words it clearly challenges the conclusion by giving an alternative reason why sales were not good as compared to older counterparts. Hence Correct

c)The company does a significant part of its business with hair salons and barber shops, which are frequented by people who do not own electric razors themselves.
This is out of the scope and irrelevant. Hence incorrect

d)Despite the addition of new precision features on the new razor model, the razor did not significantly increase in price.
This statement in fact asks the same question that even with better features and no significant increase in price, why did the razor did not sell good? Does not challenge the conclusion. Hence incorrect

e)Other razor-making companies introduced new models with similar precision features, and these went on to sell relatively well.
Other companies doing good sales with new models of razor having similar precision features does not challenge the conclusion of "precision is not important for users". It may seem to challenge the assumption by giving a parallel example of other companies doing good sales with similar models of razors, but does not definitively give a reason as to why the company did not do well?. Hence incorrect

Hence (B)
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Re: A company that makes electric razors recently introduced a n [#permalink]

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14 Aug 2013, 00:33
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Another one for E... Which one of the option challenges the conclusion that precision is not important for users.
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14 Aug 2013, 06:49
Need OA. Going with E but my track record shows that whatever I choose is always wrong and something else ends up right.

If its, oh the author introduced a new evidence so its incorrect or in this case this evidence provides support or oh the tone is too strong, or I did not understand the argument or stupid, read the stem. pfffft! Hate CRs. I dont even feel like reading explanations after I answered wrong now, because I am not seeing any benefit. Stupid does, Stupid be.
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Re: A company that makes electric razors recently introduced a n [#permalink]

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14 Aug 2013, 09:18
In for B.

As it is the best results which matter most, And old razors provide that, hence strong enough reason that people want to stick with the old one. Even when the new razor is more precise, chances are its more complicated to use and hence performed poorly in sales.
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Re: A company that makes electric razors recently introduced a n [#permalink]

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15 Aug 2013, 00:42
Whats the source for this question?
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Re: A company that makes electric razors recently introduced a n [#permalink]

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15 Aug 2013, 06:31
Hi,

Can we have the source of the question and the official explanation please?

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Re: A company that makes electric razors recently introduced a n [#permalink]

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15 Aug 2013, 12:08
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THEORIES OF WEAKEN QUESTIONS:

- Weakening does not mean destroying.You do not need to find an answer that destroys the conclusion. Instead, you just need to find an answer that hurts the argument.
- Information (both assumption and conclusion) in the argument is questionable. KEY POINT. Never assume information in the stimulus is correct. (if it’s correct, how can you weaken?)

HOW DO YOU WEAKEN AN ARGUMENT

When you hear an argument, critically, you should ask yourself;
- The information (conclusion & assumption) is correct?
- The information in the argument is complete?
- The comparison in the argument is correct?
- The condition leading to a conclusion can happen?
- …………………….

ANALYZE THE QUESTION:
Fact: Electric razors recently introduced a new model that offered various features that ensured a degree of precision not possible with older models.
Fact: After a year on the market, the new model proved to sell poorly compared to its older counterparts,
Conclusion: Precision was not an important concern for consumers.
Counter conclusion: However, this view was seriously challenged by a later finding that ___________________.

Pre-thinking: The company said that: The new electric razors ensured a degree of precision not possible with older models. After weak sales, it concluded that precision was not an important concern for consumers.

What was its assumption?. The company assumed the electric razor is more precise than the older one. You can confirm this assumption by negating the assumption: The company assumed the electric razor is NOT more precise than the older one ==> Clearly, the conclusion is not correct.
But DO NOT assume this assumption is correct. KEY POINT. If it's correct, the conclusion is correct too. How can you weaken it?

a) Around the time the new razor was unveiled, a consumer guide reported that many shoddy haircuts and shaves were the result of faulty precision features in razors.
Wrong. Out of scope. A talks about “razors” in general, but we need to focus on the razors (older version and new electric razor) of the company.

b)Razor users typically find that they get the best results from older razors because they are most familiar with their features.
Correct. B hurts the argument. (not destroy) The conclusion was based on the assumption – new electric razor is more precise than the old one. Important note is information in the stimulus is questionable, you cannot assume the new razor is more precise than the old razor. What if the new razor is NOT more precise than the old razor? Customers chose to use the old one just because it’s more precise and provided best results. Clearly, precision is an important concern for customers. Hence, B hurts the conclusion and is correct.

In addition, because of the word "familiar", so B is correct. Let see why. Assume you have a new electric razors with advanced features, but you are not familiar to it (you do not know how to use it properly). Do you think you can shave precisely? "Precision" is not the characteristic of the razor itself. "Precision" only makes sense if you can use the razor properly and it provides best results (I highlighted the phrase "best results" in my explanation). The precision depends on whether the user is familiar to the razor. That's the KEY. If the user is not familiar, the new electric razor CANNOT provide the precision.

Thus, B is the correct answer.

c)The company does a significant part of its business with hair salons and barber shops, which are frequented by people who do not own electric razors themselves.
Wrong. Out of scope. The fact that hair salons and barber shops are frequented by people who do not own electric razors does not weaken the conclusion at all.

d)Despite the addition of new precision features on the new razor model, the razor did not significantly increase in price.
Wrong. Out of scope. Price does not play any role here.

e)Other razor-making companies introduced new models with similar precision features, and these went on to sell relatively well.
Wrong. TEMPTING. You do not have enough information to conclude that those companies had good sales because of “similar precision features”. What if those company sold their razors well because their prices were cheaper, or because their marketing campaigns were better. Hence, E cannot be the answer.

Hope it helps.
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Re: A company that makes electric razors recently introduced a n [#permalink]

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15 Aug 2013, 22:17
Hi pghai,

I have a couple of questions following your explanation on choosing option B as the correct answer:

1. Option B states that it is the familiarity(and not precision) which makes customers choose old razors over new ones

2. You have pointed out that "The company assumed the electric razor is more precise than the older one"-Is this an assumption made by the company or is it a fact stated(A company that makes electric razors recently introduced a new model that offered various features that ensured a degree of precision not possible with older models.)?

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Re: A company that makes electric razors recently introduced a n [#permalink]

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15 Aug 2013, 22:56
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argha wrote:
Hi pghai,

I have a couple of questions following your explanation on choosing option B as the correct answer:

1. Option B states that it is the familiarity(and not precision) which makes customers choose old razors over new ones

2. You have pointed out that "The company assumed the electric razor is more precise than the older one"-Is this an assumption made by the company or is it a fact stated(A company that makes electric razors recently introduced a new model that offered various features that ensured a degree of precision not possible with older models.)?

Regards

Argha

Hi Argha

For your first question.
If option B says "precision" instead of "familiarity" --> It means customers DO care about precision --> Option B destroys the conclusion 100%. Hence, B is absolutely correct,and it makes the question easy. Nothing to discuss anymore.

As I recommend above, "weaken" does not mean "destroy". You can only find an option that hurts the conclusion. That's enough to weaken it. Because of "familiarity", so B is correct. Let see why. Assume you have a new electric razors with advanced features, but you are not familiar to it (you do not know how to use it properly). Do you think you can shave precisely? "Precision" is not the characteristic of the razor itself. "Precision" only makes sense if you can use the razor properly and it provides best results (I highlighted the phrase "best results" in my explanation). The precision depends on whether the user is familiar to the razor. That's the KEY. If the user is not familiar, the new electric razor CANNOT provide the precision.

For your second question.
The company say "...that ensured". --> It's NOT a fact. Because if it's a fact, can you weaken a fact - the new razor is actually better than the old one? Nope, you can only undermine the assumption. So the phrase "that ensured blah blah...." means the company assumes that the new razor is more precise than the old one. Further, in weaken question, information is questionable (that's why you weaken it), so the company said "...that ensured...." does not mean the info is correct. It's just the assumption of the company.

I hope my explanation helps.

Regards.
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Re: A company that makes electric razors recently introduced a n   [#permalink] 15 Aug 2013, 22:56

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