Bunuel wrote:
For the safety-conscious Swedish market, a United States manufacturer of desktop computers developed a special display screen that produces a much weaker electromagnetic field surrounding the user than do ordinary screens. Despite an advantage in this respect over its competitors, the manufacturer is introducing the screen into the United States market without advertising it as a safety improvement.
Which of the following, if true, provides a rationale for the manufacturer's approach to advertising the screen in the United States?
(A) Many more desktop computers are sold each year in the United States market than are sold in the Swedish market.
(B) The manufacturer does not want its competitors to become aware of the means by which the company has achieved this advance in technology.
(C) Most business and scientific purchasers of desktop computers expect to replace such equipment eventually as better technology becomes available on the market.
(D) An emphasis on the comparative safety of the new screen would call into question the safety of the many screens the manufacturer has already sold in the United States.
(E) Concern has been expressed in the United States over the health effects of the large electromagnetic fields surrounding electric power lines.
A company has produced much safer screens for the safety-conscious Swedish market.
The company is introducing these screens in US too.
This is an advantage the company has over its competitors.
Still, they are marketing without advertising it as a safety improvement.It doesn't make sense, right? If they have developed something much safer and if it is a competitive advantage, why wouldn't you market this safety feature? Why wouldn't you tell the customers that yoru screens are much safer?
We need an explanation for why he is not doing so, something that will help us make sense of the company's actions.
(A) Many more desktop computers are sold each year in the United States market than are sold in the Swedish market.Irrelevant. Tell us nothing about why he isn't marketing as safe to increase his sales.
(B) The manufacturer does not want its competitors to become aware of the means by which the company has achieved this advance in technology.Marketing it as safer will not tell the competitors how he has achieved this advancement. It will only tell the competitors that he has achieved this advancement. The means by which he achieved it (the specific tech) his competitors will not get to know. They will only know that his screens are safer. How they are made safer, they wouldn't know. Hence this is not a reason for not marketing the advantage.
EDDIE98(C) Most business and scientific purchasers of desktop computers expect to replace such equipment eventually as better technology becomes available on the market.Even if this is relevant, it is a reason to advertise, to tell them that they have developed safer screens through better tech. It is likely that the businesses will replace their current equipment and buy the company's new equipment.
(D) An emphasis on the comparative safety of the new screen would call into question the safety of the many screens the manufacturer has already sold in the United States.Now this could be a valid problem. If the company says wehave developed much safer screens, the government or people may ask, "So what have you been selling till now?"
If the company emphasizes the safety of new screens, it may raise questions on the safety of the current screens sold and that may get the company in trouble. This could be a reason that the company is avoiding advertising the safety of the new screens.
(E) Concern has been expressed in the United States over the health effects of the large electromagnetic fields surrounding electric power lines.Irrelevant.
Answer (D)