Bunuel
Marketing Analyst:
Despite the recent spike in online advertising by most competitors, our company has not increased its digital marketing budget and has seen no decrease in market share. Given that the cost of online advertising has significantly increased due to higher demand, we can conclude that our existing marketing strategies are still effective. Furthermore,
our sales team has reported an increase in customer engagement and satisfaction with current marketing efforts.
In the analyst's reasoning, the two portions in boldface play which of the following roles?
(A) The first is the analyst's main conclusion; the second provides evidence to support that conclusion.
(B) The first is evidence that serves as the basis for rejecting one explanation; the second is the analyst's additional explanation.
(C) The first is a statement of fact that the analyst disputes; the second provides an alternative explanation that the analyst offers.
(D) The first presents a scenario that seems contradictory to expected outcomes; the second provides supporting evidence that explains the actual outcome observed.
(E) The first outlines an initial observation that is under question; the second provides evidence to refute a potential objection to the analyst's final conclusion.
1. First Boldface Portion: Despite the recent spike in online advertising by most competitors, our company has not increased its digital marketing budget and has seen no decrease in market share.
- This presents a scenario that seems contradictory to expected outcomes because normally, increasing online advertising by competitors would lead to a decrease in market share for those who do not increase their advertising.
2. Second Boldface Portion: Furthermore, our sales team has reported an increase in customer engagement and satisfaction with current marketing efforts.
- This provides additional supporting evidence to explain why their market share has not decreased, reinforcing the intermediate conclusion about the effectiveness of their existing marketing strategies.
Evaluating Answer Choices:
(A) The first is the analyst's main conclusion; the second provides evidence to support that conclusion.
- Incorrect. The first boldface portion is an observation, not the main conclusion.
(B) The first is evidence that serves as the basis for rejecting one explanation; the second is the analyst's additional explanation.
- Incorrect. The first boldface portion is an observation, not evidence used to reject an explanation.
(C) The first is a statement of fact that the analyst disputes; the second provides an alternative explanation that the analyst offers.
- Incorrect. The analyst does not dispute the first boldface portion.
(D) The first presents a scenario that seems contradictory to expected outcomes; the second provides supporting evidence that explains the actual outcome observed.
- Correct. The first boldface portion describes a scenario that seems contradictory (not increasing budget yet not losing market share), and the second boldface portion provides supporting evidence (increase in customer engagement and satisfaction) to explain this observed outcome.
(E) The first outlines an initial observation that is under question; the second provides evidence to refute a potential objection to the analyst's final conclusion.
- Incorrect. The first boldface portion is an observation but it is not under question. The second provides support, not refutation.
The correct answer is (D).