Marketing Analyst:
Despite the recent spike in online advertising by most competitors, our company has not increased its digital marketing budget and has seen no decrease in market share. Given that the cost of online advertising has significantly increased due to higher demand, we can conclude that our existing marketing strategies are still effective. Furthermore,
our sales team has reported an increase in customer engagement and satisfaction with current marketing efforts.
In the analyst's reasoning, the two portions in boldface play which of the following roles?
Conclusion: Given that the cost of online advertising has significantly increased due to higher demand, we can conclude that
our existing marketing strategies are still effective.Quote:
(A) The first is the analyst's main conclusion; the second provides evidence to support that conclusion.
The first is NOT the analyst's main conclusion. The main conclusion is that "our existing marketing strategies are still effective."
The second provides evidence to support the main conclusion.
Incorrect
Quote:
(B) The first is evidence that serves as the basis for rejecting one explanation; the second is the analyst's additional explanation.
The first is NOT an evidence that serves as the basis for rejecting one explanation. The first provides basis for analyst's main conclusion.
The second is NOT the analyst's additional explanation.The second provides evidence to support the main conclusion.
Incorrect
Quote:
(C) The first is a statement of fact that the analyst disputes; the second provides an alternative explanation that the analyst offers.
The first is NOT a statement of fact that the analyst disputes; The analyst never disputes the first boldface but conclusion is based on first boldface. The second DOES NOT provide an alternative explanation that the analyst offers but provides evidence to support the main conclusion.
Incorrect
Quote:
(D) The first presents a scenario that seems contradictory to expected outcomes; the second provides supporting evidence that explains the actual outcome observed.
The first boldface that "
Despite the recent spike in online advertising by most competitors, our company has not increased its digital marketing budget and has seen no decrease in market share."
Expected outcome was "
As a result of the recent spike in online advertising by most competitors, our company has not increased its digital marketing budget and has seen a decrease in market share" The first presents a scenario that seems contradictory to expected outcomes;
The second boldface that "
our sales team has reported an increase in customer engagement and satisfaction with current marketing efforts" The actual outcome was "
Despite the recent spike in online advertising by most competitors, our company has not increased its digital marketing budget and has seen no decrease in market share."
The second provides supporting evidence that explains the actual outcome observed.
Correct
Quote:
(E) The first outlines an initial observation that is under question; the second provides evidence to refute a potential objection to the analyst's final conclusion.
The first DOES NOT outline an initial observation that is under question; The first boldface that "
Despite the recent spike in online advertising by most competitors, our company has not increased its digital marketing budget and has seen no decrease in market share." is never under question but provides basis for main conclusion.
The second provides evidence to refute a potential objection to the analyst's final conclusion. There is no potential objection to the analyst's final conclusion but second provides evidence to support analyst's final conclusion.
Incorrect
IMO D