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# Please rate my 1st AWA- it us really urgent.

Author Message
Manager
Joined: 11 Dec 2018
Posts: 61

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15 Sep 2019, 01:17
Essay Question:
The following appeared in a corporate memorandum of a beverage manufacturer:

“Our promotional price reductions on energy drinks have been highly successful, as we have seen a dramatic increase in unit sales. Further, surveys of our consumers indicate that this promotion was favorably received by the majority of our customers. Therefore, to improve our company’s profitability and enhance its perception in the eyes of consumers, similar price reductions should be offered on all drinks produced by our firm.”

Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.

Response:

In the above argument, the author introduces us to the memorandum of a beverage manufacturer where the manufacturer makes a conclusion that the prices of all the drinks offered by the company should be reduced . However, the assumption on which he has come to a conclusion is faulty and the evidences stand weak.

To begin with the major flaw, the author assumes that the positive effect of price reduction technique on one of the energy drinks from a range of many will have the same effect on some other drink too. This might not be the best idea as price is just one factor that affects the sale of any product. Secondly, the survey of preference of the people of one place cannot confirm anything about the preference of the people of whole operating region.

The argument has certain minor flaws that include promotional price reduction period getting compared to the normal working days. It might be possible that the positive response from the consumers lasts only till the promotion period lasts. Also, the lack of basis of comparison of the sale of the product makes this a very unsteady argument.

The author could give proper data of the previous year to compare the increase in sales of the particular product. Also, a statistical data showing the preference of the consumer of that particular region and that of the whole operating region could make this a stronger argument.

Reaching to the conclusion without mentioning the above mentioned things could prove disastrous for the goodwill of the firm as there are many factors that a firm needs to consider before implementing any strategy. Therefore, with the help of proper data and stats we can safely conclude the argument.

I am looking for critical analysis of this post. Any review will be appreciated.

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Manager
Joined: 11 Dec 2018
Posts: 61

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15 Sep 2019, 01:50
I request experts to please ananlyse my essay and rate it.
bb
Bunuel
daagh
mba4viplav
metallicafan
AjiteshArun
bumpbot

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CEO
Joined: 15 Jul 2015
Posts: 3051
Location: India
GMAT 1: 780 Q50 V51
GRE 1: Q170 V169

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15 Sep 2019, 19:03
1
Hi Poorvi55,

You will most likely receive a 4 for this essay. If you'd like a detailed analysis, you can get one here.

Ajitesh

Poorvi55 wrote:
Essay Question:
The following appeared in a corporate memorandum of a beverage manufacturer:

“Our promotional price reductions on energy drinks have been highly successful, as we have seen a dramatic increase in unit sales. Further, surveys of our consumers indicate that this promotion was favorably received by the majority of our customers. Therefore, to improve our company’s profitability and enhance its perception in the eyes of consumers, similar price reductions should be offered on all drinks produced by our firm.”

Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.

Response:

In the above argument, the author introduces us to the memorandum of a beverage manufacturer where the manufacturer makes a conclusion that the prices of all the drinks offered by the company should be reduced . However, the assumption on which he has come to a conclusion is faulty and the evidences stand weak.

To begin with the major flaw, the author assumes that the positive effect of price reduction technique on one of the energy drinks from a range of many will have the same effect on some other drink too. This might not be the best idea as price is just one factor that affects the sale of any product. Secondly, the survey of preference of the people of one place cannot confirm anything about the preference of the people of whole operating region.

The argument has certain minor flaws that include promotional price reduction period getting compared to the normal working days. It might be possible that the positive response from the consumers lasts only till the promotion period lasts. Also, the lack of basis of comparison of the sale of the product makes this a very unsteady argument.

The author could give proper data of the previous year to compare the increase in sales of the particular product. Also, a statistical data showing the preference of the consumer of that particular region and that of the whole operating region could make this a stronger argument.

Reaching to the conclusion without mentioning the above mentioned things could prove disastrous for the goodwill of the firm as there are many factors that a firm needs to consider before implementing any strategy. Therefore, with the help of proper data and stats we can safely conclude the argument.

I am looking for critical analysis of this post. Any review will be appreciated.

_________________
Senior Manager
Joined: 05 Jul 2018
Posts: 424
Location: India
Concentration: General Management, Technology
GMAT 1: 600 Q47 V26
GRE 1: Q162 V149
GPA: 3.6
WE: Information Technology (Consulting)

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20 Sep 2019, 23:57
1
Poorvi55: You must follow the chineseburned essay template strictly. The current essay, wont give you anything above 4 on real exam.

For more details refer to your grammarly report attached
Attachments

AWA poorvi55.pdf [121.26 KiB]

_________________
Appreciate any KUDOS given !

MY MBA RESOURCES:

4000 Official Verbal Question | 3700 Official quant questions

Senior Manager
Joined: 05 Jul 2018
Posts: 424
Location: India
Concentration: General Management, Technology
GMAT 1: 600 Q47 V26
GRE 1: Q162 V149
GPA: 3.6
WE: Information Technology (Consulting)

### Show Tags

20 Sep 2019, 23:59
1
bb. I would suggest linking the keyword Chineseburned by default to his AWA post, just like it is done for OG, MGMAT or Magoosh
_________________
Appreciate any KUDOS given !

MY MBA RESOURCES:

4000 Official Verbal Question | 3700 Official quant questions

Manager
Joined: 11 Dec 2018
Posts: 61

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21 Sep 2019, 00:12
Hi saukrit
Thank you for the critical review. I'll make sure to follow the same. I'll tag you in next post to keep you in the loop to track the progress.

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Re: Please rate my 1st AWA- it us really urgent.   [#permalink] 21 Sep 2019, 00:12
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