I'm not Izzy, but what influenced me to apply to business school through the Consortium is their network of top business schools and alumni, top employers and prospective students/current students who all have the common goal of helping to increase the number of African Americans, Hispanics and Native Americans in business. It's the mission of the consortium and in order to join it, one must express their commitment to that mission - diversity.
The main benefit of being a member is the diversity network, and the possibility of receiving the fellowship, which cuts down on post-MBA debt considerably.
To add to that...Our world has become more complex and businesses recognize that clients are also becoming more diverse. Additionally, a diverse workforce and upper management gives many businesses a competitive advantage in the marketplace and in many cases adds to their bottom line (diversity of thought; innovative ideas). So, it's also a good business decision.