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Reaching out to countries like India and China is old news already. The recent trend, according to BusinessWeek in "In Hunt for Students, Business Schools Go Global" is to recruit from economically developing countries like Chile, Nigeria, Saudi Arabia, and Vietnam. The number of U.S. B-school attendants from these emerging markets is up since last year, so it makes sense that schools would target these already interested markets.
In fact, business schools in America deem students from regions like Latin America, the Middle East, and Southeast Asia so important to their student bodies that they're starting to venture out to these areas to do in-person recruiting.
Boston University School of Management, for example, has already sent staff out to Dubai twice and Cairo once in the last few months, in an effort to boost the Middle Eastern appearance at the BU program. Anderson School of Management (UCLA) is spending their recruiting energy on Latin America, as is Dartmouth University's Tuck School of Business.
Recently Chicago's Booth School, UVA's Darden, Dartmouth's Tuck, and Northwestern's Kellogg joined forces and went to Ghana together to recruit students—a truly one-of-a-kind experience for the admissions staff and for the prospective students in Ghana.
Tuck is setting yet another trend that expands their international recruiting footprint even further: by placing full-time admissions officers on-site in these far-out regions.
Similarly, Duke's Fuqua School of Business has established its global network by establishing global campuses in Dubai, London, Delhi, St. Petersburg, and Shanghai. Their presence in these places allows them to study these emerging markets, speak with prospective applicants in person, and attend local MBA fairs.
Organizations like the QS World MBA Tour are making it their business to scope out these countries personally to find applicants and bring them back to U.S. MBA programs. Last year the Africa Tour (led by the World Tour) only had European business school represented at their traveling school fair, but the U.S. programs have shown interest in joining in the near future.
MBA programs all over the United States are taking innovative and creative measures to reach students that have never been reached before. There are student groups that are doing the outreach, as well as alumni groups that have pooled together for this initiative. New scholarships and funding opportunities also help the emerging international crowd achieve their goals of studying in a U.S. top B-school.
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