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Overcoming economic challenges: How four exceptional leaders work to improve top business schools

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First up, Dean Rich Lyons from UC Berkeley Haas has set a lofty fundraising goal: He'd like to raise $120 million by 2014. The money will be used to build a new non-degree executive education center, new research centers, and more faculty fellowships.

Next, Dean Blair Sheppard from Duke Fuqua is working to expand Duke's global footprint by opening Duke campuses in China, India, and the United Arab Emirates. In order to do so, Sheppard must navigate through each country's rules and regulations, create new, global curriculums, build the campuses, and figure out how to distribute Duke faculty abroad.

According to Georgetown McDonough's Dean George Daly, the most pressing concern facing his student is jobs. Therefore, Daly is less concerned with million-dollar building and expansion plans and is more interested in building new opportunities for his students. Typically, more than half of Georgetown graduates found jobs either on Wall Street or in consulting. This past year, only 67% of students received job offers by graduation, a significant drop due to a decrease in available jobs in those two popular areas. Daly's new goal is to do more outreach to Washington, D.C. employers—"the employers in its own backyard"—including government-related firms. Building new relationships with recruiters and shifting student expectations to a wider range of careers, according to Daly, "will be a tough sell."

Edward Snyder, incoming dean at Yale SOM, has a different sort of task ahead of him. When Snyder takes the dean position next July, he'll be faced with the challenge of revamping Yale SOM's image and building up its brand. Fortunately, Snyder comes with years of experience. As former dean of UVA Darden and Chicago Booth, Snyder knows how to achieve such goals as boosting diversity, improving b-school/university relations, and fundraising. In fact, Snyder explains that what attracted him to Yale is just what had attracted him to Chicago—"the challenge of building another business school within a prominent university." Snyder's specific goals include fundraising to complete a $150 million building project, strengthening ties with alumni, increasing class size, and, perhaps most importantly, creating enthusiasm among Yale SOM students, faculty, alumni, recruiters, and donors. "The law school [at Yale] is No. 1, undergrad is No. 1 or close," he says, "how about making Yale School of Management No. 1, or close to it, too?"

(Sources: "Deans Set Priorities for Tough Times" and "Turnaround Specialist to Take On Yale," both from the Wall Street Journal)

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