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02 Feb 2016, 03:50
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| FROM Kellogg MBA Blog: Competing in (and winning!) the 2015 KETI Competition |
 By Tracy Xu I recently had the pleasure of competing as part of the 6 Degrees team in the Kellogg Education Technology Incubator (KETI) competition. KETI gave our team (made up of myself, Edward Kuk ’17, Abhishek Nag ’17 and two developer friends David Wen and Aditya Bhalla) the unique opportunity to gain support from faculty and students on an idea we worked on for the past year. The inspiration for 6 Degrees came from an in-class exercise that taught us the power of networks. We all came to Kellogg with personal and professional dreams. For two years, we are among a pool of smart, talented individuals who can bring us closer to achieving our dreams. But how do we know who these connectors are? And how do they know what our aspirations are? 6 Degrees gives students a chance to share their dreams with the Kellogg network and allows anyone in the network to reach out and offer help. Students simply post their aspirations on the 6 Degrees “Dream Wall,” and then other network members can connect with them directly on the wall or via email. The Dream Wall holds a large collection of goals and dreams, and spans a variety of themes: joining an agriculture technology startup, gaining exposure to the venture capital scene in Asia and even starting “a business focused on reducing consumer-driven land waste.” What happened when we tested this platform with 100 students was nothing short of magical. Connections were made around areas of career opportunities, personal interests and travel. The collaborative and pay-it-forward culture at Kellogg really shined through. Students tell us the platform has expanded their personal networks and taken them a step closer to achieving their career aspirations. We were honored to be one on five teams to receive funding during the competition. We now have an opportunity to further develop the platform, and we also have Kellogg’s support to expand 6 Degrees’ access to all students, and possibly even alumni. This coming quarter, we will also be working with the Career Management Center and Dean of Admissions to integrate 6 Degrees into job recruitment for current students and Day At Kellogg (DAK) for admitted students. There is certainly a lot of work ahead, but we look forward to the inspiring connections that 6 Degrees creates in the Kellogg community. Visit us at www.gosixdegrees.com to browse and help Kellogg students realize their aspirations. Read more about this year’s KETI competition. Tracy Xu is a second-year student in Kellogg’s Full-Time Two-Year MBA Program. Prior to Kellogg, she worked in Relationship Management and Operations at JPMorgan and UBS in Hong Kong. After graduation, she will join Walmart’s Strategy and Finance team and continue to work on 6 Degrees. Filed under: Academics, Career, Student Life Tagged: community, culture, Education, entrepreneurship, Innovation, Kellogg Education Technology Incubator, KETI, technology  
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Updated on: 02 Feb 2016, 14:25
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| FROM Kellogg MBA Blog: Why I’m looking forward to the Super Bowl Ad Review |
 In just four days, more than 50 Kellogg students will join forces with marketing professors Tim Calkins and Derek Rucker to kick off Kellogg’s 2016 Super Bowl Ad Review. In anticipation of Sunday’s event, we asked four students why they wanted to participate in the Ad Review and what they’re hoping to take away from this unique experience. Jillian Fishman  Why did you want to participate in the Ad Review? Now that I am recruiting for roles in marketing and branding at Kellogg, the Super Bowl Ad Review was a unique opportunity to apply a strategic framework to the real world and evaluate advertising objectively, not just whether it tugged at my heartstrings. In addition, several companies debuted ads this year – Colgate, LG and PayPal – so it will be fascinating to see whether they can effectively build their brands during the most-watched TV broadcast in the U.S. What are you hoping to learn from the experience? As the cost of advertising continues to skyrocket, the Super Bowl has become more high stakes than ever. Brands need to be able to justify the multi-million dollar investment for mere seconds of airtime. For this reason, I was eager to learn Kellogg’s strategic ADPLAN framework and apply it in real time during the Super Bowl. It is an honor to be a part of this longstanding Kellogg tradition that determines the Super Bowl’s winners and losers (aside from the actual game, of course). Andrea Sanchez Ferro  Why did you want to participate in the Ad Review? Coming from a different region — Latin America — the Super Bowl Ad Review is a must experience for me. I consider this event an opportunity to bring a different point of view to the table, grounded in my previous knowledge from working with CPG brands back home, while using the ADPLAN strategic tool that I have learned here at Kellogg. I am really looking forward to seeing the impactful ads and messages that many companies want all of the U.S. to see during one of the highlight events of the year. What are you hoping to learn from the experience? Sharing time with my Kellogg peers while learning from top Kellogg professors who have a lot of experience with evaluating advertising is really valuable for me. Leslie Kwang  Why did you want to participate in the Ad Review? There are many amazing opportunities available at Kellogg, but the Super Bowl Ad Review is one of the ones that really stand out as a quintessential Kellogg tradition. I wanted to participate not only because of the uniqueness of the opportunity, but also because I was interested in being part of something big within the Kellogg community. What are you hoping to learn from the experience? The Super Bowl is the single biggest advertising event of the year when companies spend millions of dollars on a TV spot. Under the pressure of high stakes and large viewership, companies go all out on their Super Bowl ads – and some fly while others flop. I am excited to be part of evaluating these ads and learn what makes a promotion effective. The brand managers and creative agencies that create the Super Bowl ads are all smart, but why don’t some of their ideas don’t go as planned? What makes a Super Bowl ad truly great while another misses the mark? These are the types of questions that I hope to resolve from my experience. Hannah Park  Why did you want to participate in the Ad Review? Prior to Kellogg, I was an account supervisor at Grey Advertising for the NFL. Two of my campaigns aired during the game last year, so I am familiar with how much thought and work goes on behind the scenes. I’m excited to be on the other side this year and to analyze the ads from a marketing perspective. Part of what makes the Kellogg experience so unique is the ability to participate in collaborative and experiential learning opportunities like the Super Bowl Ad Review. What are you hoping to learn from this unique experience? Having been so close to the creative in my prior job, this will be a great way to step back and think like a marketer. It’s important to not only entertain and break out from the crowd, but to also drive business. I’ll be interested to see which brands can seamlessly merge good storytelling with brand positioning. It’s the 50th Super Bowl this year, so I’m excited to see how marketers will up their game! Follow the Super Bowl Ad Review conversation on Twitter with #KelloggSB Learn more about the Kellogg Super Bowl Ad Review Meet the professors behind the Super Bowl Ad Review Filed under: Academics, Student Life Tagged: #KelloggSB, ADPLAN, Advertising, marketing, Super Bowl, Super Bowl Ad Review  
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| FROM Kellogg MBA Blog: What we learned co-chairing a conference at Kellogg |
 By Michael Phillips and Amanda Schmid On Saturday, January 23, more than 250 students, alumni, and healthcare industry leaders came together for Kellogg’s 16th annual Business of Healthcare Conference. As co-chairs of the event, it was incredible to see the past nine months of work finally come together in such a successful way. Reflecting back on the process, we feel lucky to have been part of such an amazing team of healthcare leaders at Kellogg. The process started in April 2015, when we applied to co-chair the conference. We both felt passionately about giving back to the healthcare community at Kellogg and were excited to be selected to lead the conference team. As first-year students, the healthcare conference was an integral part of our MBA experience and an introduction to the supportive community at Kellogg. We really appreciated the insightful programming, networking opportunities and clear demonstration that Kellogg is committed to training healthcare leaders of tomorrow. We wanted to make sure the next generation of Kellogg MBAs benefited from the 2016 conference in a similar way. At Kellogg, collaboration and teamwork are part of everything we do. Therefore, we knew that one of the most important things we would do as co-chairs would be to assemble a phenomenal team. Luckily, Kellogg has no shortage of motivated and talented healthcare students, and we recruited the best of them. To ensure we were all working toward a common goal, the newly formed team created a vision for the conference that would guide our work:
Before leaving for our respective summer internships, we had to decide on a theme. In an industry as diverse as healthcare, it was key to pick a theme broad enough to be of interest to all sectors but deep enough to drive meaningful discussions. After reviewing several options, we settled on Consumer Directed Healthcare: Improving Our Health System By Empowering Patients. In September, we were thrilled to welcome in a new group of first-year students who brought unique talents and perspectives to the team. Over the next months we watched the speakers team recruit fantastic speakers, the sponsorship team raise record-setting levels of support, the marketing team sell out the conference, and the logistics team plan and run a flawless event. We lent support where needed, but each of the teams were truly self-motivated and dedicated to our common vision. The conference was full of thought-provoking sessions and meaningful networking opportunities. From Peter Harrison’s discussion of how better segmentation will help health insurers connect with their customers, to Lee Shapiro’s optimistic vision of technology’s role in the future of healthcare, the day exceeded our expectations. Our four panel discussions provided insight into the future of insurance exchanges, genomics, direct-to-consumer marketing, and healthcare pricing and quality transparency. We know the conference was a success because attendees stayed late into the afternoon for further discussions at our networking event. We were honored to be part of this process. As the healthcare industry continues to evolve, and Chicago increasingly becomes a hub for innovation, it is extremely important to us that Kellogg maintains its position as a thought leader in health enterprise management. We believe the 2016 Kellogg Business of Healthcare Conference demonstrated this commitment to students, alumni, and industry leaders, and we know that next year’s team will continue this legacy. Read about Kellogg’s Biotech and Healthcare Case Competition Learn more about Kellogg’s Full-Time MBA programs Filed under: Academics, Business Insight, Career, Student Life Tagged: business, Business of Healthcare Conference, collaboration, conferences, Healthcare, leadership, teamwork  
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04 Feb 2016, 14:59
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Hi Guest,
Here are updates for you:
ANNOUNCEMENTS
 Wednesday, Apr 24, 2024 11:30am NY / 3:30pm London / 9pm Mumbai Watch earlier episodes of DI series below EP1: 6 Hardest Two-Part Analysis Questions EP2: 5 Hardest Graphical Interpretation Questions  ➡️ Sayali narrates her experience of succeeding on the GMAT after 4 attempts & 2 years of preparations with 32 percentile improvement on GMAT verbal.
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