Planning to apply this fall. Would appreciate any thoughts, tips you're willing to provide!
Work experience:
3.75 years working in social media strategy and analytics (think: media planning and buying, not so much content creation / community management) at an independent advertising agency (~100 employees) in Minneapolis; promoted four times during my time there, ultimately managing two assistant account executives
CURRENT: 1.5 years in digital marketing strategy/operations (non-management position) at a large integrated healthcare system based in the Midwest, playing a lead role in enterprise digital media planning/buying/analytics in social, display, direct, native, etc.
Extra curriculars:
Spent the last 1.25 years on the Programming Committee and Associate/Junior Board (~8 hours/week) of a prominent inner-city youth sports organization; will continue to participate for as long as I can (even during/after MBA) – truly value my time here and the opportunity to have an impact
During my time at the agency, I was selected/sponsored by agency to participate in a three-month-long national case study competition
During undergrad, I was one of five students selected to represent my university in the Public Relations Student Society of America’s Bateman Case Study Competition – a year-long, national case study competition in which student teams create and implement a full public relations campaign
Multi-year member of two different ad/PR student orgs
Undergrad school/major:
Big10, Journalism – with an emphasis on Strategic Communication (i.e. Advertising/PR)
Race/nationality:
White; born in Northern Ireland, primarily raised in US
Sex:
Male
Stats:
GRE Score:
332 – 167Q, 165V (according to ETS’s conversion tool, that would be a 750 GMAT - hence the headline)
Undergrad GPA:
3.0 – I understand this is something I’ll need to overcome (more on that below).
Goal of MBA:
Transition into the marketing practice group of a Big 4/T2 consulting firm
Target schools:
Northwestern, Dartmouth, Michigan, Virginia, Duke, Cornell
Beyond my lower GPA, I have a checkered past academically. Due to lack of maturity more than anything else, I wasted my first two years post-high school bouncing out of a Pac12 party school and failing classes at a local community college. Then I enrolled in the Big10 school from which I graduated and began to take my academics more seriously. And since I’ve been in the workforce, I’ve been passionate and dedicated (which I hope is demonstrated by my history of promotions). Absolutely plan to address past failures in my essays and how I’ve benefitted from them.
Four big questions:
· Any thoughts on targets?
· Any guidance on framing up my lackluster academic history?
· Wondering about the value of completing MBAmath or HBX Core this fall to reinforce quant skills and demonstrate commitment?
Thanks in advance for your time and advice!