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Purchasers of television advertising are increasingly discouraged by

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Purchasers of television advertising are increasingly discouraged by  [#permalink]

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New post 14 Jul 2018, 21:54
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  95% (hard)

Question Stats:

34% (02:04) correct 66% (01:40) wrong based on 340 sessions

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Purchasers of television advertising are increasingly discouraged by shrinking viewership and by the fact that many viewers fast-forward through commercials, in addition to the competition from new services that stream content over the internet and traditional movies.

A) are increasingly discouraged by shrinking viewership and by the fact that many viewers fast-forward through commercials, in addition to the competition from new services that stream content over the internet and traditional movies

B) are increasingly discouraged by the fact that viewership is shrinking and that many viewers fast-forward through commercials, as well as the competition from traditional movies and new services that stream content over the internet

C) increasingly are discouraged by shrinking viewership and by the fact that many viewers fast-forward through commercials, as well as by the competition from traditional movies and new services that stream content over the internet

D) increasingly are discouraged by shrinking viewership, the fact that many viewers fast-forward through commercials, the competition from new services that stream content over the internet, and traditional movies

E) increasingly are discouraged because viewership is shrinking, viewers are fast-forwarding through commercials, and the competition from traditional movies as well as new services that stream content over the internet
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Re: Purchasers of television advertising are increasingly discouraged by  [#permalink]

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New post 15 Jul 2018, 00:41
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I found this question pretty good and thus wanted to share with you guys. It's a nested parallelism question. Here's the OE:

(A) The first two parallel elements are prepositional phrases: discouraged by X and by Y. To maintain the parallel structure, the third element (competition) should also be a prepositional phrase: discouraged by X and by Y, as well as by Z.

In addition, the nested parallelism is ambiguous. Is the competition from one source—new services that stream two things (content and traditional movies)? Or is the competition from two sources—traditional movies and new services that stream content over the internet?

(B) Choice (B) changes the first two elements in the list; they now both begin with the word that (that viewership is shrinking and that many viewers fast-forward through commercials). To maintain the parallel structure, the third element (competition) should also begin with that.

(C) CORRECT. The split between increasingly are and are increasingly is a red herring: The adverb can be placed before or after the verb. This sentence adds the word by before the competition, fixing the broken parallelism.

(D) This sentence fixes the initial broken parallelism: now, discouraged by introduces the list and the preposition is (correctly) not repeated in each of the later elements in the list. However, the sentence now has just one list with four elements (discouraged by W, X, Y, and Z). As written, this sentence indicates that the ad-purchasers are discouraged by … traditional movies, as though the ad-purchasers dislike traditional movies themselves. In fact, they are discouraged by the competition from traditional movies.

(E) The first two elements in the list are now full sentences (viewership is shrinking, viewers are fast-forwarding through commercials); however, the last element (the competition from traditional movies as well as new services that stream content over the internet) is not a sentence; it lacks a verb, breaking the parallelism.

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Re: Purchasers of television advertising are increasingly discouraged by  [#permalink]

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New post 14 Jul 2018, 22:12
Bulleride wrote:
Purchasers of television advertising are increasingly discouraged by shrinking viewership and by the fact that many viewers fast-forward through commercials, in addition to the competition from new services that stream content over the internet and traditional movies.


A) are increasingly discouraged by shrinking viewership and by the fact that many viewers fast-forward through commercials, in addition to the competition from new services that stream content over the internet and traditional movies
B) are increasingly discouraged by the fact that viewership is shrinking and that many viewers fast-forward through commercials, as well as the competition from traditional movies and new services that stream content over the internet
C) increasingly are discouraged by shrinking viewership and by the fact that many viewers fast-forward through commercials, as well as by the competition from traditional movies and new services that stream content over the internet
D) increasingly are discouraged by shrinking viewership, the fact that many viewers fast-forward through commercials, the competition from new services that stream content over the internet, and traditional movies
E) increasingly are discouraged because viewership is shrinking, viewers are fast-forwarding through commercials, and the competition from traditional movies as well as new services that stream content over the internet


I was confused between A and C. I went in for C, however, I am not sure if it is the best answer choice. Could you shed some light on the same? Perhaps provide the OE. I feel the OA should be A. Could you confirm that, please?

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Re: Purchasers of television advertising are increasingly discouraged by  [#permalink]

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New post 14 Jul 2018, 23:56
Hi,

from what I remember, 'as well as' is used to indicate an afterthought...and what follows after 'as well as' isn't an afterthought but one of the factors that is had led purchasers of TV ads to be discouraged from purchasing tv ads...request you to post the official explanation...
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Re: Purchasers of television advertising are increasingly discouraged by  [#permalink]

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New post 15 Jul 2018, 04:14
Purchasers of television advertising are increasingly discouraged by shrinking viewership and by the fact that many viewers fast-forward through commercials, in addition to the competition from new services that stream content over the internet and traditional movies.

A) are increasingly discouraged by shrinking viewership and by the fact that many viewers fast-forward through commercials, in addition to the competition from new services that stream content over the internet and traditional movies <- stream content over internet AND movies? nope
But this option gives a good idea what the intended meaning is:
purchasers are discouraged by
1. shrinking viewership
2. the fact that many...
3. competition from streaming services
4. competition from movies

B) are increasingly discouraged by the fact that viewership is shrinking and that many viewers fast-forward through commercials, as well as the competition from traditional movies and new services that stream content over the internet <-- that structure not followed; parallelism issues

C) increasingly are discouraged by shrinking viewership and by the fact that many viewers fast-forward through commercials, as well as by the competition from traditional movies and new services that stream content over the internet <- makes sublist of point 3 and 4, which is fine!

D) increasingly are discouraged by shrinking viewership, the fact that many viewers fast-forward through commercials, the competition from new services that stream content over the internet, and traditional movies

E) increasingly are discouraged because viewership is shrinking, viewers are fast-forwarding through commercials, and the competition from traditional movies as well as new services that stream content over the internet

D & E have clear parallelism issues.
Answer: C
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Purchasers of television advertising are increasingly discouraged by  [#permalink]

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New post 15 Jul 2018, 13:44
I answered B as the correct choice .
My reasoning
I personally feel B should be correct . discouraged by [the fact ......... ]as well as the competition ...... Here fact and competition are nouns and parallel .
discouraged by shrinking viewership and many viewers fast-forward through commercials, as well as by the competition from traditional movies and new services that stream content over the internet
In C , by A and by B , as well as by C. How is this structure parallel
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Re: Purchasers of television advertising are increasingly discouraged by  [#permalink]

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New post 31 Jul 2018, 11:45
The common structure here is- Purchasers of television advertising are increasingly discouraged ... so if we list out,
C. discouraged by shrinking viewership
discouraged by the fact that many viewers fast-forward through commercials, as well as
discouraged by the competition from traditional movies and new services that stream content over the internet.
whereas in B,
B. discouraged by the fact that viewership is shrinking and
discouraged that many viewers fast-forward through commercials, as well as
discouraged the competition from traditional movies and new services that stream content over the internet - incorrect
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Re: Purchasers of television advertising are increasingly discouraged by &nbs [#permalink] 31 Jul 2018, 11:45
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