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# Strategist: Customers often complain that incentives to attract new cl

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Re: Strategist: Customers often complain that incentives to attract new cl [#permalink]
I thought the answer is D.... I was between B and D and chose D because it gives a difference between new customers and loyal customers.
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Q51  V47
Re: Strategist: Customers often complain that incentives to attract new cl [#permalink]
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There are a lot of prep company CR questions that ask you to strengthen an "argument", but which don't provide you with any "argument" to strengthen. The stem here is not an argument; it's only a claim. The claim is: companies need to use this customer incentives strategy to be successful. The stem doesn't reach that as a conclusion from a set of facts or premises, so there's no argument here. Real GMAT CR questions aren't like this.
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Re: Strategist: Customers often complain that incentives to attract new cl [#permalink]
E is a great trap b/c E is too extreme. No such inference can be deducted from the passage.
B is right b/c of "continually"
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Re: Strategist: Customers often complain that incentives to attract new cl [#permalink]
gauravraos wrote:
Strategist: Customers often complain that incentives to attract new clients are significantly more attractive than the incentives given to existing clients via loyalty programs. They do not understand, however, that such a strategy is essential to running a successful business.

Which of the following, if true, would most strengthen the strategist’s argument?

A. Many companies choose to invest in customer incentives that attract new clients, and avoid loyalty programs altogether.
B. A company can only be successful if it continually attracts new clients.
C. Customer loyalty programs are only valuable in certain industries, such as travel and internet service.
D. In most industries, competition keeps profit margins small enough that companies must choose between incentives for new customers and incentives for loyal customers.
E. No company can be successful without a strategic approach to client retention.​

VERITAS PREP OFFICIAL EXPLANATION:

The conclusion of this Strengthen problem is that spending more money on customer acquisition programs than on customer retention programs is ESSENTIAL to running a successful business. Therefore, to strengthen this argument you want evidence that a business cannot be successful without this emphasis on customer acquisition.

Choice B provides exactly that: if a company can ONLY be successful if it continually attracts new clients, then customer acquisition is essential...it's the only way for a company to succeed. Choice B is correct, and also brings up an important point: while in an Inference context extreme language (such as "only," "all," "never," etc.) is hard to prove, in a strengthen context it is a great weapon. What better way to strengthen your argument than with an absolute statement?

Note that choice A only expresses a preference that many companies have, but does not directly assess whether it is essential to their success. What if they're all wrong?

Choice C is similar: it offers a reason why companies might prefer to prioritize customer acquisition in many industries, but it does not show the unique necessity of customer acquisition as is stated in the conclusion.

Choice D demonstrates why it might be important for a company to declare either retention or acquisition as a priority, but it stops short of making a case why acquisition should be that priority.

And choice E goes the opposite way, showing that customer retention is essential, while the argument you're strengthening is that customer acquisition is essential.
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Re: Strategist: Customers often complain that incentives to attract new cl [#permalink]
Bunuel wrote:
The conclusion of this Strengthen problem is that spending more money on customer acquisition programs than on customer retention programs is ESSENTIAL to running a successful business.

I guess I already mentioned that I don't think this question makes sense as a CR problem, because it asks us to strengthen an "argument" without presenting any argument to strengthen. But rereading it after seeing the official explanation, they haven't even identified the logical conclusion of the passage. It ends with this:

"They do not understand, however, that such a strategy is essential to running a successful business."

Is the conclusion of that sentence that the strategy is essential to a successful business? Just reading what that sentence literally says, it seems to me that's not the conclusion at all. The conclusion is that *people don't understand* something.

You won't find any official CR questions that are like this.
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Strategist: Customers often complain that incentives to attract new cl [#permalink]
Strategist: Customers often complain that incentives to attract new clients are significantly more attractive than the incentives given to existing clients via loyalty programs. They do not understand, however, that such a strategy is essential to running a successful business.

Whether I am the only one who interpreted incorrectly the given premise. I thought that such a strategy mentioned in the stem of the question refers to giving incentive to existing clients. It is the customer's opinion that giving incentives to new clients is more attractive. But the Strategist thinks otherwise and prefers to giving incentives to the existing client. And since we are looking for the strengthener of the Strategist's argument, we need to find the one that accentuates giving incentives to existing customer is more advantageous.
Strategist: Customers often complain that incentives to attract new cl [#permalink]
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