Question of the Day (September 17)

Verbal

Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following EXCEPT:

(A) Two years ago, what proportion of the Greenville Time's total revenue was generated by advertising sales

(B) Has the circulation of the Greenville Times increased substantially in the last two years

(D) Before the reorganization, had sales representatives found it difficult to keep up with relevant developments in all types of businesses to which they are assigned?

(E) Has the economy in Greenville and the surrounding regions been growing rapidly over the last two years?

Question Discussion & Explanation

Correct Answer - A - (click and drag your mouse to see the answer)