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U.S. News Reports Rise in GRE Popularity among Top B-School Adcoms

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U.S. News and World Report has had a lot of coverage recently on the boom in GRE popularity among top U.S. business schools.

The option to take the GRE instead of the GMAT exam is a somewhat recent development. What began as a trend (started by Stanford GSB) among a few schools has exploded into an almost-standard option available at 27% of the U.S. News' 433 b-schools on the Best Business School rankings report. More than 300 b-schools total accept the GRE as a GMAT alternative (including those not included in the U.S. News rankings).

This expanded option allows b-schools to widen their applicant pool, attracting potential MBAs from other GRE-required graduate paths.

US News ranked b-schools that now accept the GRE include:

1. (tie) Harvard Business School and Stanford Graduate School of Business
3. Massachusetts Institute of Technology (Sloan)
7. Dartmouth College (Tuck)
9. New York University (Stern)
11. Yale University
13. University of Virginia (Darden)
14. Duke University (Fuqua)
16. University of Texas—Austin (McCombs)
19. Washington University in St. Louis (Olin)

According to David Payne, VP and COO at ETS, accepting the GRE is a smart move, specifically from a business perspective. "At no cost to the schools," he says, "it allows them to increase the size and diversity of their applicant pool." More than 600,000 people take the GRE every year, while only 270,000 take the GMAT.

Both tests have experienced an increase in the number of test takers every year for the last six years.

Advantages to test-takers of the move of b-schools to accept the GRE include:

  • The GRE costs about $110 less than the GMAT.
  • Students who wish to apply to both b-school and another graduate or PhD program can do so easily (and affordably) by taking only one test.
  • Those with weaker quant skills will have an easier time navigating the GRE's math section than that of the GMAT.

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