You have decided to apply to data or business analytics and have narrowed down your list of schools. Now it’s time to complete a statement of purpose (SOP) as part of your application. Although it is becoming increasingly popular for schools to require additional essays, the SOP...

  This week we are airing an encore of one of the most populars shows of 2017. Many applicants focus on the past - both the good and the bad - to the detriment of their applications. Find out the role your past plays in admissions and...

What are the essential components of a strong statement of purpose or MBA goals essay? The adcom will want to see a MAP of where you’ve been, where you are now, and where you’re headed. (A personal statement is slightly different in that your readers...

Now, now. Don’t get angry. Deal. First and foremost, focus. And use writing techniques that convey your message and stay within the word limits. What writing techniques are those? Glad you asked! 1.  Minimize use of the passive voice. • Passive: Experience A has been complemented by experience...

Thanks, A Beautiful Mind, for bringing this up…Although these tips don’t come early enough to help you with your Ross essays, hopefully they will help you and others struggling to meet deadlines for schools with later deadlines. Some people appreciate the challenge; some people despise it....

On Twitter I frequently see tweets lamenting the difficulty inherent in writing personal statements. It's true, they are a pain, especially if you are the kind of person who does not like self-reflection or self-expression. In listening to a podcast on an entirely unrelated topic, I...