Hi All,
Kindly evaluate my profile for IIMB - EPGP admissions.
I am yet to give GMAT. How much should I target cumulatively?
Profile Summary
Sales and Marketing professional with over 8+ yrs. of deep expertise in sales & marketing planning, channel, dealer management & process optimization. Expert in automotive & ancillary supply chain & sales processes.
Academic Achievements
B.Tech Mechanical, 2008-2012 : NIT Jamshedpur - 8.29/10
Class XII : 84%
Class X : 88%
Achievements in International Automotive competitions
Responsibilities - Vice Captain, Formula SAE Team, NIT Jamshedpur (Founder Member)
• Awarded overall 1st in Cost Report Event in Formula SAE, Australia
• Awarded overall 3rd in Formula SAE design Challenge, Chennai
• Placed overall 5th in Air Bus Team Award Formula SAE Silverstone, UK
Professional Experience
Maruti Suzuki India Limited - 2016 to present
Sales & Marketing planning
• Aligning with India wide Institutional Sales strategy & developing modular regional strategy
• Segment wise & Model wise Target setting & sales review of the dealerships
• Own and drive KPIs at dealership – harnessing & hunting customer trails in Corporates and Government departments
Sales Process Optimization
• Process adherence at regional level to meet Segment wise, model wise, dealer wise & clientele wise targets
• Expertness in data interpretation and analytics in excel to enable the business requirements
• Process audit compliance at dealer level to meet customer requirement as per the norms
• Manpower adherence and recruitment for assigned business scope.
Sales Analytics & Reporting
• Scouting competition model, pricing and sales strategy at regional level to increase market penetration
• Key account Management of Top Corporate & Government departmental clientele for future market readiness such as Coal India, SBI, Police, Defense, etc..
• Developing regional sales analytics & reporting for B2B and B2C purchase behavior
• Developing OEM understanding and reporting of EV market movements through purchase patterns
Digital & Bottom line marketing activities
• Hyper-local marketing implementation, lead management & claim settlement across dealerships
• Mass E mailers and SMS campaigns
• Yearly BTL activation worth 3.5 Cr. through Meet & Greet, Display and Test drive campaigns at Auto shows, Clubs, Malls and potential Institutions
• Em-paneled vendor management and claims settlement on timely basis
Key Achievements
• Promotional performance in FY18-19
• Winner of Rising stars awards to employee, Q1' FY19-20
• Increased Market penetration by 11% and 2% growth on ytd basis
• Establishment of ISL business practices across 37 dealers of east India
Ashok Leyland
Responsibilities & Activities: Sales & promotion of MAV at Jamnagar & Bus Vertical for Ahmedabad AO - 2014 to 2016
Sales Planning
• Analyze market trends and accordingly develop sales plans to increase brand awareness
• Manage sales pipeline, forecast monthly sales and identify new business opportunities
• Coordinate with partners to create and execute business plans to meet sales goals
Channel and Dealer Management
• Identify, recruit and on-board new channel partners within assigned territory
• Manage sales activities of partners to generate revenue
Channel marketing
• Communicate up-to-date information about new products
• Deliver customer presentations and attend sales meetings and partner conferences
• Assist in partner marketing activities such as tradeshows, campaigns and other promotional activities
Key Achievements
• Increased MS by 14% of ICV Pass at Ahmedabad from H1 FY 2014-15 to FY 2015-16
• Increased MS by 4% of ICV Pass at Mehsana from H1 FY 14-15 to FY 15-16.
• Retained MS of MDV Pass in assigned territory from FY 14-15 to FY 15-16.
• Successful seeding of 3/106 IL chassis in all applications at assigned hubs.
Responsibilities & Activities: To ensure Engine Assembly meets its production and budget targets
Monitoring and Control - Assembly Line Analytics & Reporting: Daily/ monthly monitoring of overall production line (OLE) & Equipment Effectiveness (OEE)
Cost Management Initiatives - KPI identification, manpower planning, inventory planning, inter department coordination, Streamlining vendor selection and parts procurement
Audit & Compliance - Tracking and implementing of audit SOPs like GEMBA
Key Achievements
• Improved department cost savings by 33% (~45L to ~60L INR) by innovative practices.
• Drafted and Implemented Daily Management SOP’s in 3 phases in P15 Engine Assembly
Hobbies and Extra co-curricular activities
• Arts and craft - Certified Diploma with distinction, Best arts and craft student in schools (awards in 2 years)
• School council member in Class IX
• Multiple awards as winner in Sports
Thanks,
Prashant