Hi All
I'm a 24 year old female, based out of Pune, working in a digital marketing agency. I'm applying to B schools for the August 2020 intake. I Lived in Shanghai, China for 5 years, finished my high school from there (11th and 12th in the IB International Baccalaureate Board). Please evaluate my profile.
GMAT: 690 (going to retake in Sept)
Undergrad: B.Tech in Biotechnology from Delhi College of Engineering - scored 71%.
Work ex: 2 years (3 years by the time I start the program) in a digital marketing agency (Merkle Sokrati)
- Complete knowledge of social media marketing - Facebook, Instagram, Snapchat, Twitter, LinkedIn, TikTok
- Developed data analysis skills to successfully map and interpret multiple data sources, such as Facebook, Google Analytics, Appsflyer, Mixpanel, to make informed decisions about digital strategy.
- End to end account management from execution to strategy and management of internal and external stakeholders.
- Auditing new or existing accounts to determine account health and suggesting ways to improve it.
- Actively participating in the recruitment process through interviews, campus drives, trainings and seminars.
- Creating and presenting performance decks for quarterly/monthly business reviews based on trends both specific to the client and the industry.
- 2 fast-tracked promotions in this 2 year span
- Received several client appreciations for driving excellent performance performance and over-achieving the monthly/quarterly targets.
- Current position: Business Strategy Manager
- Leading a team of 10 people with annual spends of $4million for clients across different verticals - Ecommerce, BFSI, OTT, Telecomm
- Mentoring the team members and working on their personal development plans and growth paths.
- Collaborating regularly with agency partners from Facebook, Snapchat, TikTok to understand new channel offerings, seek help to solve client and performance issues, and brainstorm ideas to expand client business.
- Working on projects for Industry Research and Market Understanding for clients in new verticals, such as Gaming and OTT for Kids.
- Extensive collaboration with a team of 30 individuals working on the organizations quarterly Objectives and Key Results (OKRs).
Extra-curricular activities, awards, certifications
- Facebook Buying Professional Certification
- A grade in Rio+22 Power India Certification Program - the IARC center for United Nations Certification Program on sustainable energy.
- Organised multiple events in College
- Part of the organising committee of the tech fest in college - INNOVA. Held the position of Head - HR and Online Events.
- Part of the organising committee of Deltech Model United Nations for 3 years continuously. Held the position of Under Secretary General - Delegate Relations. Led a team of 20+ students and brought in a total of 350+ delegates from all around India