GMAT or IEGAT?

Hello everyone,

I'm in a bit of confusion and I'd like your opinion. I'm currently in my final year of undergraduate persuing Batchelors in international business. For the past 2½ months I have been preparing for GMAT and as of now, I am at a decent progress. Recently, on 15th August I met the admission coucil faculty of IE Spain HST and had a conversation with him, in which he suggested that I should try to give IEGAT.

I thought about it for whole night and discussed it with the institute that's helping me prepare for GMAT. I feel like giving IEGAT would be a wiser decision for me, the reason being—
• GMAT prep would take atleast 4 more weeks for me to score what I want, which is 680+ and this is pure speculation based on I'm able to complete my practice on time
• I have to prepare for IELTS and according to the institute it'll take roughly 3-4 weeks to be able to perform well in IELTS test
• I wanna enhance my profile and complete the certification courses and several courses from Coursera related to the field of digital marketing, since I want to pursue Master in Digital Marketing

Now after reading about IEGAT, it seems like it doesn't require a lot of preparation and even if I want to prepare, a casual prep of 2 weeks should be enough. I'll be able to give the IEGAT on 17th September, so by that time I can also give my IELTS. Now the another reason why I want to give IELTS instead of GMAT is that the universities I have shortlisted do not require GMAT.

• ESIC business and marketing school: Master in Digital Marketing
• KEDGE Business school: Msc digital marketing and sales
• Bologna Business School: Master in New Media and Marketing Communication
• MIP Milan Polytechnic University: IM4- International Master in Marketing Management, Omnichannel and Consumer Analytics

After contacting the universities, I am certain that they do not require GMAT score, they do require IELTS. So at this point I'm giving GMAT for just IE Spain, and I have a feeling that I can perform much better in IEGAT compared to GMAT, with less preparation required. I am hoping to start my application process in October 2019, for the fall batch of 2020 for the following universities, but if I continue with prep for GMAT, I am not sure I'll be able to do other things alongside which means the application process will be delayed for no one knows how long. That's why here's my question— Shall I drop or pause my preparation of GMAT and focus on IEGAT and my whole profile? Or is it a big gamble?

Also, if someone in this forum has tried IEGAT, how did you prepare for the exam? How was the exam and what was the outcome?

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