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Hi all - I'm looking for opinions here. I was lucky enough to be admitted to both Kellogg and Ross, and Ross offered me a full scholarship. I'm a career switcher into brand management, hopefully at a top CPG company. I went on campus to interview at both schools, and enjoyed them both immensely. The students I've spoken to at both places seem incredibly nice and down to earth. Here's more current thinking about each:
Ross
+Full scholarship gives me great financial flexibility during school and removes the temptation to take a tech marketing job with ~$20k higher starting salary than CPG (or, god forbid, go back into consulting). I believe CPG will be a better launching pad for me in the long term (dreams of the C-suite)
+MAP and access to Nielsen marketing data seem like great opportunities to cut my teeth in marketing and prove myself to potential employers
+I got the impression that Michigan alumni were more enthusiastic about the school than Kellogg/Northwestern's
+Lots of growth happening - new buildings, rapidly improving career stats and rankings
-While it's rapidly improving, reputations take time to change, and people who aren't here and on P&Q every day may still think of it as in a different league than Kellogg
-While roughly the same CPG companies recruit at both schools, not sure if they'll apply a tougher standard/stats baseline to Ross students than Kellogg ones
Kellogg
+Still the school people think of as the gold-standard for Marketing. More stable and stronger reputation in most categories
+Dean Sally Blount. I heard her speak and she blew me away. Confident that the school will continue do to great things under her watch
+New Global Hub - everyone seems excited about it and it looks awesome. Might usher in other new energy in other areas
+Because of the reputation difference, I think Kellogg alumni might be better connected than those from Ross, even if they're harder to reach. Thinking this may pay off later in my career
+/-Group work - I love it at work and I think it's great that Kellogg attracts a collaborative student body, but I wonder if there may be too much of it in class settings? Just not sure how it could play out
-Is it ~$130k better than Ross?
-Kellogg seems to want to shed it's "Marketing School" image, and that seems to be reflected in declining CPG/brand management placement. While marketing remains strong, there's a strong (albeit, also secular) shift towards tech. Not sure they're keeping their foot on the gas in CPG recruiting as much
Sorry for the dissertation. Again, both schools seemed to be a great culture fit, and I think either could get me about the same first job. I guess this may come down to whether "Go to the best school you get into" is really true. Right now I feel like I could see myself enjoying either school while regretting not having gone to the other. Thoughts?
Ross
+Full scholarship gives me great financial flexibility during school and removes the temptation to take a tech marketing job with ~$20k higher starting salary than CPG (or, god forbid, go back into consulting). I believe CPG will be a better launching pad for me in the long term (dreams of the C-suite)
+MAP and access to Nielsen marketing data seem like great opportunities to cut my teeth in marketing and prove myself to potential employers
+I got the impression that Michigan alumni were more enthusiastic about the school than Kellogg/Northwestern's
+Lots of growth happening - new buildings, rapidly improving career stats and rankings
-While it's rapidly improving, reputations take time to change, and people who aren't here and on P&Q every day may still think of it as in a different league than Kellogg
-While roughly the same CPG companies recruit at both schools, not sure if they'll apply a tougher standard/stats baseline to Ross students than Kellogg ones
Kellogg
+Still the school people think of as the gold-standard for Marketing. More stable and stronger reputation in most categories
+Dean Sally Blount. I heard her speak and she blew me away. Confident that the school will continue do to great things under her watch
+New Global Hub - everyone seems excited about it and it looks awesome. Might usher in other new energy in other areas
+Because of the reputation difference, I think Kellogg alumni might be better connected than those from Ross, even if they're harder to reach. Thinking this may pay off later in my career
+/-Group work - I love it at work and I think it's great that Kellogg attracts a collaborative student body, but I wonder if there may be too much of it in class settings? Just not sure how it could play out
-Is it ~$130k better than Ross?
-Kellogg seems to want to shed it's "Marketing School" image, and that seems to be reflected in declining CPG/brand management placement. While marketing remains strong, there's a strong (albeit, also secular) shift towards tech. Not sure they're keeping their foot on the gas in CPG recruiting as much
Sorry for the dissertation. Again, both schools seemed to be a great culture fit, and I think either could get me about the same first job. I guess this may come down to whether "Go to the best school you get into" is really true. Right now I feel like I could see myself enjoying either school while regretting not having gone to the other. Thoughts?
08 Jan 2017, 13:36
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Congratulations on getting into 2 great programs and getting a full scholarship at Ross.
It seems you have done a substantial amount of research. I am assuming you will be going to the admitted students weekend? That often is a big factor to confirm and address any concerns.
Personally I would not hesitate much to take Ross up on their offer. Kellogg's name is not the same as HSW and I would not pay much of a premium for it.
In addition Ross has been a top 10 ranked school back in the day (a while back in the day - 2004 or 2005. So it does have the potential.
A number of Ross alums that I stay in touch with have done very well in terms of their career and they were definitely not held back by Ross's name.
Keeping an open mind until you have a chance to go to the admitted students weekend is the best thing you can do at the moment.
PS. I can name quite a few people who would be willing to give up quite a bit for a chance to go to Ross even without a scholarship
Sent from my iPhone using GMAT Club Forum mobile app
It seems you have done a substantial amount of research. I am assuming you will be going to the admitted students weekend? That often is a big factor to confirm and address any concerns.
Personally I would not hesitate much to take Ross up on their offer. Kellogg's name is not the same as HSW and I would not pay much of a premium for it.
In addition Ross has been a top 10 ranked school back in the day (a while back in the day - 2004 or 2005. So it does have the potential.
A number of Ross alums that I stay in touch with have done very well in terms of their career and they were definitely not held back by Ross's name.
Keeping an open mind until you have a chance to go to the admitted students weekend is the best thing you can do at the moment.
PS. I can name quite a few people who would be willing to give up quite a bit for a chance to go to Ross even without a scholarship
Sent from my iPhone using GMAT Club Forum mobile app
mbamsay
Joined: 03 Nov 2016
Last visit: 16 Apr 2018
Posts: 50
Own Kudos:
Location: United States (MI)
Schools: Ross '19 (M$)
09 Jan 2017, 03:40
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CPG4me
Hi all - I'm looking for opinions here. I was lucky enough to be admitted to both Kellogg and Ross, and Ross offered me a full scholarship. I'm a career switcher into brand management, hopefully at a top CPG company. I went on campus to interview at both schools, and enjoyed them both immensely. The students I've spoken to at both places seem incredibly nice and down to earth. Here's more current thinking about each:
Ross
+Full scholarship gives me great financial flexibility during school and removes the temptation to take a tech marketing job with ~$20k higher starting salary than CPG (or, god forbid, go back into consulting). I believe CPG will be a better launching pad for me in the long term (dreams of the C-suite)
+MAP and access to Nielsen marketing data seem like great opportunities to cut my teeth in marketing and prove myself to potential employers
+I got the impression that Michigan alumni were more enthusiastic about the school than Kellogg/Northwestern's
+Lots of growth happening - new buildings, rapidly improving career stats and rankings
-While it's rapidly improving, reputations take time to change, and people who aren't here and on P&Q every day may still think of it as in a different league than Kellogg
-While roughly the same CPG companies recruit at both schools, not sure if they'll apply a tougher standard/stats baseline to Ross students than Kellogg ones
Kellogg
+Still the school people think of as the gold-standard for Marketing. More stable and stronger reputation in most categories
+Dean Sally Blount. I heard her speak and she blew me away. Confident that the school will continue do to great things under her watch
+New Global Hub - everyone seems excited about it and it looks awesome. Might usher in other new energy in other areas
+Because of the reputation difference, I think Kellogg alumni might be better connected than those from Ross, even if they're harder to reach. Thinking this may pay off later in my career
+/-Group work - I love it at work and I think it's great that Kellogg attracts a collaborative student body, but I wonder if there may be too much of it in class settings? Just not sure how it could play out
-Is it ~$130k better than Ross?
-Kellogg seems to want to shed it's "Marketing School" image, and that seems to be reflected in declining CPG/brand management placement. While marketing remains strong, there's a strong (albeit, also secular) shift towards tech. Not sure they're keeping their foot on the gas in CPG recruiting as much
Sorry for the dissertation. Again, both schools seemed to be a great culture fit, and I think either could get me about the same first job. I guess this may come down to whether "Go to the best school you get into" is really true. Right now I feel like I could see myself enjoying either school while regretting not having gone to the other. Thoughts?
Ross
+Full scholarship gives me great financial flexibility during school and removes the temptation to take a tech marketing job with ~$20k higher starting salary than CPG (or, god forbid, go back into consulting). I believe CPG will be a better launching pad for me in the long term (dreams of the C-suite)
+MAP and access to Nielsen marketing data seem like great opportunities to cut my teeth in marketing and prove myself to potential employers
+I got the impression that Michigan alumni were more enthusiastic about the school than Kellogg/Northwestern's
+Lots of growth happening - new buildings, rapidly improving career stats and rankings
-While it's rapidly improving, reputations take time to change, and people who aren't here and on P&Q every day may still think of it as in a different league than Kellogg
-While roughly the same CPG companies recruit at both schools, not sure if they'll apply a tougher standard/stats baseline to Ross students than Kellogg ones
Kellogg
+Still the school people think of as the gold-standard for Marketing. More stable and stronger reputation in most categories
+Dean Sally Blount. I heard her speak and she blew me away. Confident that the school will continue do to great things under her watch
+New Global Hub - everyone seems excited about it and it looks awesome. Might usher in other new energy in other areas
+Because of the reputation difference, I think Kellogg alumni might be better connected than those from Ross, even if they're harder to reach. Thinking this may pay off later in my career
+/-Group work - I love it at work and I think it's great that Kellogg attracts a collaborative student body, but I wonder if there may be too much of it in class settings? Just not sure how it could play out
-Is it ~$130k better than Ross?
-Kellogg seems to want to shed it's "Marketing School" image, and that seems to be reflected in declining CPG/brand management placement. While marketing remains strong, there's a strong (albeit, also secular) shift towards tech. Not sure they're keeping their foot on the gas in CPG recruiting as much
Sorry for the dissertation. Again, both schools seemed to be a great culture fit, and I think either could get me about the same first job. I guess this may come down to whether "Go to the best school you get into" is really true. Right now I feel like I could see myself enjoying either school while regretting not having gone to the other. Thoughts?
Whilst I think Kellogg is the better school, it's certainly not $130k better, and like you said similar CPG companies recruit at similar levels (~10% at Ross, ~12% at Kellogg). I think you'd be in a similar situation at both schools IMO in terms of post-MBA. I'd pick Ross given the +/- you have given above.
