VeritasPrepDozie
I would retake the GMAT and see if you can get off the waitlist and as far as the current decision I am leaning towards Cox for the money and your preference to remain in Texas
I'm planning on doing that. I'm trying to consider all angles and would probably rank school fit for what I want to do and strength over the location if I'm honest with myself. I can always move back to Texas and honestly I'd prefer Austin over DFW. While $70k is a lot, the difference in salaries is also a lot - UNC claims $112k on average with 75% employed at graduation, while Cox claims $97k and 61% employed at graduation. The difference in cost is made up in 4-5 years and that's before you account for the starting salary being the base for raises, bonuses, etc.
hornet2011
It genuinely looks like you have two good options in front of you, and I would agree UT would make the most sense if you get off the waitlist. I voted for UNC, however I don't think Cox would be a bad option. I did vote for UNC and as you can see I am a bit biased, however I'll give you a few of the reasons why I voted this way.
First of all $72k more is a good sum more. I am not sure how Cox places in those fields, but based off of the employment reports there is a significant difference in terms of starting salaries and likely opportunities in marketing (entrepreneurial ventures are what they are). It also sounds like you are single and relatively mobile and a MBA, as a transformative experience, might be better in a new local and certainly the greater overall opportunities at UNC will probably benefit your career over the long term.
That being said, I do think a case can be made for Cox -- aside from the financial one. These would be the questions I am asking myself:
(1) Are you truly long-term committed to Texas? I understand certainly that you really like it there, but does that means you're good with settling down there for the long haul? I ask this as SMU is strong in Texas, especially Dallas Fort Worth, but definitely less known outside of Texas. UNC is certainly regional in its own regard, but will have a much greater national reach and alumni network.
(2) This is sort of a question off of #1, but how much are you wanting to change? Some people understandably want the familiarity of an area they have been in a long time and stability and don't want as much of a "life changing" experience of moving across the country, making all new friends, not to mention quitting one's job. One's willingness to make a dramatic change will likely play a large role with your satisfaction with the program.
(3) Clearly SMU can and does place people in good marketing jobs while UNC does better. I think one "risk" of a MBA program is to assume one is a special star and will land one of those dream positions when a lot of people don't. Looking at the "average" or "median" outcomes at both schools, would you be happy with that outcome if it was you ultimately came out with?
Feel free to PM me if there is anything you want to ask offline!
I'm pretty fluid in terms of location at least temporarily, most of my friends have actually moved in the last couple years - best friend moved to Washington, another friend moved to Austin, another moved to Corpus Christi... and yet another is talking about getting a new job and possibly moving. I'm leaving my job regardless, so that's not a factor. It may end up being good for me to relocate and start fresh... Especially since SMU will be 40min away from my house and that will make extra-curricular socializing more difficult. The job determined where I bought the house, as I wanted a 10min commute during the week and 40min to downtown rather than the reverse.
I honestly worry somewhat that my preference for Texas might be out of comfort rather than anything else, but that's something only I can really determine. On paper, NC is actually a far better fit for me - I love the outdoors and hiking, camping, riding curvy roads on my motorcycle, and don't really like "big city" type stuff. In DFW most of my time is spent riding my motorcycle way north, hiking the trails that do exist with my dog, and camping when I find the time to drive ~3 hours to the nearest good camping areas. DFW is a much larger job market than the Triangle, though...
I'll have to make new friends regardless, given the above. I do already have one close friend from high school living in Raleigh, which is good. The MBA is meant to be a pivot or "restart" for me anyway, as I've found I don't like finance (despite having stayed in it 6 years, I really should have left 3 years ago...)
What I worry about with SMU is that the reputation it has locally for the undergrad carries over somewhat in people's mind for the MBA program - it's a party school for rich kids who haven't left the Highland Park bubble... There's also the rankings and whatever weight is put in them. I've heard some saying that outside the top 10 no one really cares, but I'm not sure...
If I were to ignore money and they were both in the same city it'd be an easy pick to go with UNC, I am more confident in the strength of their program and the fit with my goals, but the $72k is real and moving halfway across country is always a bit daunting.