Strengths:

Clear, strategic guidance delivered efficiently. Even with a small hourly package, I received highly actionable feedback on my resume, story, and essays that helped sharpen my positioning and clarify my narrative. The sessions were focused and high-value, with thoughtful coaching that empowered me to do the work myself while benefiting from an experienced outside perspective.

Would make the product better:

The only area for improvement would be a bit more upfront alignment on how time is allocated across different parts of the process (e.g., resume vs. essays vs. strategy), especially when working within a limited hourly package. Clear expectations on time spent per area would make it even easier to prioritize and maximize value.

I worked with Silpa only for a few hours during my application process and even that limited time made a meaningful difference. She reviewed my resume, helped refine my overall story, and provided clear, actionable feedback on one set of essays that gave me strong direction moving forward. Our sessions were focused and efficient, and she was thoughtful about helping me get the most value from the time purchased. Her guidance helped me sharpen my narrative and confidently articulate my goals. I was ultimately accepted to MIT and Columbia, waitlisted at HBS, and interviewed in total at 4 of the 5 M7 schools I applied to. I’d highly recommend her to anyone looking for strategic and practical support.

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Melissa and Matt were exceptional at helping me introspect and highlighting my strengths that got me admitted into a top MBA program despite mediocre uni grades and GMAT scores. Between balancing my business, reviewing for my GMAT, and my applications, their advice put me at ease and set me up for success. The process was smooth and they exceeded my expectations. They weren't hard-selling their product, and made sure I got great value. Melissa in particular went beyond our contractual time to ensure my essays were polished. I think their greatest strength is the deep experience they bring which informs their insights. I felt like they really wanted me to succeed and guided me to that place.

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Strengths:

Heidi’s biggest strength is her ability to go deep into a candidate’s story and help articulate ideas that are often hard to clearly express. She does not rely on templates or generic positioning. Instead, she takes the time to understand your background, values, and long-term goals, and helps shape a narrative that feels authentic. She is also a strong thought partner specially detail-oriented and focused on substance rather than surface-level edits

Would make the product better:

The process is intensive and requires a high level of self-reflection, which can feel challenging at times. However, this depth is also what makes the final output strong. Being prepared to engage deeply and invest time in reflection will help candidates get the most value from working with her.

Working with Heidi was one of the best decisions I made during my MBA application process. She helped me articulate my thoughts more clearly, understand my strengths at a deeper level, and embrace my own voice rather than fitting into a standard template. Her guidance was thoughtful, honest, and consistently focused on authenticity.
Heidi showed genuine faith in my potential and encouraged me to present the strongest version of my own story. Her support played an important role in my admission to Columbia Business School with a full scholarship, and I would highly recommend her to anyone navigating the MBA admissions journey.

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Strengths:

Tailored made to fit your needs

Would make the product better:

Nothing, it was exactly what I needed!

I can't say enough good things about my experience with Michel and Fortuna. Working with them was 100% the difference in me being accepted to 5/6 schools most with merit scholarships.
When I first approached Michel, I lacked so many attributes of an M7 candidate - I had an unclear story as to why b-school and lacked the knowledge of the application process to setup a gameplan. Michel took the time to get to know me on a personal level, helped identify my "why", then worked tirelessly on my resume and essays to ensure I was presenting a refined version of my authentic self. She always instilled confidence in me and kept tight track of timelines and other key milestones throughout the application process. Above all else, Michel made the process of applying to b-school exciting not daunting, I looked forward to my sessions with her and by the end of our 8 months together I felt confident working together was well worth the investment. Can't recommend her enough!

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I worked with Sharon throughout my MBA application process and was admitted to three M7 programs (two with full rides!) and one additional T10 program. These results were incredibly exciting, and I certainly owe this success to working with Sharon. The investment paid off immensely, not just through the scholarships, but in helping me develop a clear vision and compelling essays that allowed me to stand out.

Sharon really pushed me to articulate a career vision that tied together my background and goals in a way I hadn't been able to do on my own. Her essay feedback went way beyond basic edits, she has an eye for catching nuances and phrasing issues that made a real difference in how I come across to admissions committees. The mock interviews were also incredibly helpful and gave me the confidence I needed going into the real thing.

What I appreciated most was how personalized her approach felt. She took the time to understand my specific situation and helped me tell my story authentically rather than fitting me into some template. If you're looking for an admissions consultant who will genuinely improve your applications and outcomes, I can't recommend Sharon enough.

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I worked with Sharon during Round 1 of the 2025–2026 application cycle, and she was an exceptional partner throughout the process. She is incredibly detail-oriented, responsive, and proactive, consistently pushed me across every aspect of the application—from essays and overall strategy to interview preparation—while making herself readily available via email, text, and calls. Her feedback was always timely, thoughtful, and actionable, and her proactive guidance played a key role in helping me navigate the process with confidence. Beyond her expertise, Sharon’s warm and cheerful personality made the experience both supportive and motivating. I was admitted to four M7s and two T10s including HSW. I’m deeply grateful for her guidance and would not have been admitted to my top-choice program without her help. I highly highly recommend her services!

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Working with Melissa was an extremely positive experience. From day one, she was both refreshingly honest and genuinely encouraging, laying out a clear, practical framework for what I needed to think through and the concrete steps I needed to take throughout the application process.

Coming from a non-business background, I was especially grateful for how thoughtfully she helped me shape my story and bring coherence to the many different threads of my experience. She has a remarkable ability to identify what truly matters, ask the right questions, and help you articulate your narrative with clarity and confidence.

What could easily have been an overwhelming and stressful process felt, thanks to her guidance, surprisingly energising and even optimistic. I’m incredibly grateful for her insight, honesty, and steady encouragement, and I’m thrilled to say that with her support, I was accepted to INSEAD.

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Working with Heidi Hillis was one of the best decisions I made during the MBA application process. From the very first conversation, it was clear that she genuinely cared about me as a person, not just as an applicant.

Heidi is an exceptional listener. She took the time to deeply understand my background, my values, and where I wanted to go, and then helped me translate that into applications that felt honest and grounded. She challenged me when needed, pushed me to be clearer and more reflective, and consistently gave feedback that made my writing and thinking stronger. I never felt rushed, boxed into a template, or steered toward someone else’s version of success.

What truly sets Heidi apart is the trust she builds. Throughout the process, she was a steady and calming presence, part admissions consultant, part career coach, and part sounding board. She inspired real confidence in me, both in my applications and in myself, and helped me show up authentically in a high-stakes process.

I cannot recommend Heidi highly enough. The experience was absolutely worth it, and I am deeply grateful for her guidance and support.

She helped me get into all three of my applied schools (HBS, GSB, Berkeley).

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Strengths:

Expertise in approaching applications, insights into how admissions reviews applications and how to frame your story accordingly

I was looking for someone to help plug the gaps in my INSEAD application and ensure that my submission was as spotless as possible, and Melissa proved to be the ideal person. I contacted her months before the application start date, and we got to work early on. From the CV and recommender briefs to the many reflective essays, she was there to put my worries at ease, support and build on my ideas, and give me confidence and conviction in my own writing. She approached our work with great attention to detail, clear feedback, and honest assessments. Her expertise allowed me to showcase my strengths in the best light while also addressing my weaknesses effectively. Ultimately, I was admitted to INSEAD, in large part because of Melissa—someone I would highly recommend to anyone who wants to leave no stone unturned when applying to their target schools.

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After speaking with seven consultants, I decided to work with Heidi based on an instant connection around how to structure my application, as well as strong recommendations from coworkers.

As a candidate with a traditional background, I was looking for a way to stand out from my peers. Heidi helped me articulate my story in ways I had not previously considered. She is incredibly responsive and a true thought partner, taking the time to deeply discuss how best to present my candidacy, rather than focusing on surface-level grammar edits, which I have heart to be common with other consultants from peers.

Heidi’s interview preparation was also outstanding. The mock interviews she conducted were nearly identical to my actual interviews, which made the real experience feel much easier as I was adequately prepared.

As an aside, I had previously applied to HBS and was rejected, and I genuinely believe Heidi was the difference-maker this time.

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