If you’re serious about getting into your dream MBA program, stop scrolling – Emma is the person who will get you there.

I came into the MBA process under serious pressure. My wife and I had already made major life decisions assuming I’d be admitted to a top European program, so I couldn’t afford to leave anything to chance. That’s when I found Emma – and from our very first call, I knew I was in the right hands.

Emma is a rare mix of strategist, coach, editor, and friend – sharp, honest, thoughtful, and endlessly supportive. She kept things moving at exactly the right pace while helping me build confidence and stay grounded. Before working with her, I was second-guessing every move. I had even applied unsuccessfully to a few schools on my own. But within just a few sessions, I had clarity, direction, and a compelling story.

Over time, Emma became as much a friend as a consultant – a testament to how deeply she connects with her clients. She spent hours getting to know me and unpacking parts of my background I had never fully explored. That depth made all the difference in crafting an application that highlighted what made me unique.

She’s also an exceptional writer. Beyond polishing your words into clean, natural prose, her real gift is listening – pulling out the right stories through conversation and weaving them into essays that are both personal and perfectly structured.

And she never sugarcoats. If something wasn’t working, she said so – and that honesty reassured me. I knew she held my work to the same high standards I had for myself.

Her support went well beyond essays. From networking strategies to all the subtle touches that elevate an application, she was there for everything – reviewing late-night drafts, jumping on calls at all hours, and answering every question promptly, no matter how busy she was.

With Emma’s help, I was admitted to all four schools I applied to: Oxford, Cambridge (with a scholarship), LBS, and INSEAD.

I can’t recommend her more highly. Her results speak for themselves – but let me make one thing clear: working with Emma will be one of the best decisions you make in your MBA journey.

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There is absolutely no shot I get into the Stanford GSB without Heidi's guidance. Heidi not only helped in the ideation of my essays and short responses, but also was essential in refining my wording and tone to best convey my thoughts. She provided the essential outside perspective that was needed to make sure what I intended came across to the AdCom's. Perhaps even more impactful than her thoughtful and diligent work on my essays, was her ability to get me to spell out, in my own words, exactly why I was unique, what my "career vision" was, and how that specific school was integral to my success. This was especially impactful for me as someone who had an extremely traditional / "non-unique" PE background, as after working with her, I truly believed I was a differentiated candidate that had a lot to offer and to gain at these programs.

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Strengths:

Deep industry expertise
Attention to detail
Clear process for creating application
Holistic application support (GMAT, applications, interviews)

I had the pleasure of working with Melissa extensively during my MBA application journey, starting with my GMAT prep. I initially came in with a below-average score, but Melissa took the time to really understand my MBA goals and test-taking weaknesses. She guided me to the right resources, which helped me boost my score into the 90th percentile within just a few weeks. After that, we dove into the MBA applications!

Coming from a healthcare background, Melissa helped me go through a journey of self-discovery, helping me figure out my reasons for pursuing an MBA and what I truly wanted for my future. This completely changed my mindset, from being insecure about getting admitted, to actually feeling confident. Melissa has a remarkable ability to highlight your strengths and accomplishments in a way that makes you trust yourself more. That gave me a strong foundation when writing my applications, and helped me present the strongest, most compelling case for admission.

As I applied to multiple schools, Melissa’s expertise was very clear, especially with INSEAD! She helped me navigate each school’s unique questions in the best way possible. This continued into the interview phase, where we did tailored mock interviews for each school.
I also really appreciated Melissa’s attention to detail. Every single word I wrote, including the basic application questions, was meticulously thought and reviewed.

Melissa truly goes the extra mile for her candidates and fully invests herself in their journey! I’m so grateful to have had her as my consultant, not only for the amazing success in my applications, but also for the confidence she gave me and the clarity I now have about my personal goals and aspirations.

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Strengths:

Incredibly helpful in getting the whole package together!

Would make the product better:

Nothing!

Working with Heidi was crucial to my MBA application process. I was working a busy finance job, and managing deadlines was already tough. From our very first conversation, she brought a thoughtful, strategic lens to my story — helping me not only polish the application, but rethink how I was presenting my goals and experiences to package it right

Heidi has a clear understanding of how top MBA programs evaluate candidates, and she helped me identify what truly stood out in my background. She was direct and honest with feedback — I like how she says something just isn’t up to par is directionally wrong if she thinks it, without trying to dance around it. I never felt like I was being forced into a template or told what I “should” say. Instead, she pushed me to be succinct and intentional. Her help with connecting the dots across essays, short answers, and recommendations made a big difference. Especially with recommendations as well – first draft of those were a disaster and looking over them together gave me such a piece of mind.

Throughout the entire process, Heidi was calm and incredibly responsive, and level-headed — exactly what I needed during some of the more stressful moments, especially as I navigated deferrals and waitlist, keeping me focused on what I could control. If you’re looking for someone who will take your application seriously, give you clear and candid advice, and help you bring out the strongest and most thoughtful version of your story, I highly recommend working with Heidi.

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Would make the product better:

Silpa tends to focus on the GSB application the most, given her background and the application's length. I feel like maybe we should've spent a little more focus on the new format of the HBS application, which was my top choice.

Silpa was great to work with through every step of the application process. She was very helpful in ideating and shaping both my essays and my recommendations from early on. She worked with my ideas while also giving clear and constructive feedback. As we moved along, I appreciated Silpa's strategic eye in making sure that the totality of my application captured all of the details I wanted to get across, and maximized every character allotted. Above all, Silpa's availability to chat live and discuss ideas, changes, and concerns was most valuable to me. I am grateful for her guidance to get through this process!

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Strengths:

This product is perfect for someone who is short on time like I was.

Would make the product better:

Absolutely nothing, everything was fabulous.

After an initial call with Matt, one of the founders of Fortuna, I was absolutely sold on working with their team. His sharp wit and sense of humor instantly put me at ease, and his insights gave me complete confidence in Fortuna’s approach. From there, working with Emma exceeded every expectation.

I can’t imagine going through the MBA application process without Emma by my side. She was more than a consultant—she was a coach, a sounding board, and a true partner in the journey. Thanks to her, I was admitted to a top 10 program, and I can confidently say I wouldn’t have gotten there without her.

What sets Emma apart is how deeply she invests in her clients. From our first conversation, she made it a point to truly understand me—not just my resume or goals, but the “why” behind them. That foundation helped us craft an application that felt not only compelling, but deeply personal and authentic.

Emma has a rare gift for balancing encouragement with direct, honest feedback. She pushed me to dig deeper when answers felt too surface-level and didn’t hesitate to ask the tough questions that made my essays stronger. And her attention to detail is unmatched—she wasn’t just focused on the big-picture story; she was right there in the trenches with me, reworking transitions, polishing phrasing, and making sure every word counted.

One of the moments that really stood out: Emma made time for me even while she was on holiday. That level of commitment is extraordinary. Even on weekends, she’d get back to me within a couple of hours, which made it possible to iterate quickly and keep momentum when deadlines were tight.

She’s fast, thoughtful, and endlessly supportive. Working with Emma made the entire experience not only manageable, but genuinely meaningful. If you’re lucky enough to work with her, take it—you’ll be in the best hands possible.

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Strengths:

Great end-to-end advisory process

Would make the product better:

Nothing - Fortuna and Michel were great

I’m very grateful for Michel, who served as my advisor through the MBA application process over the past six months. She was key to my success in getting admitted to four of my dream schools (out of six) within the M7—something I didn’t think was possible from the outset. From our very first meeting, it was clear that Michel brought not only deep expertise in the admissions process, especially given her time working in admissions, but also an incredible sense of empathy and strategic insight.
Her expertise shone through throughout every step through thorough every step of the process, from giving me guidance on how to select schools, to helping polish my resume, to the essay writing process, and finally the interviewing. In addition to great strategic coaching, she was able to give great insights from both a larger admissions lens and an individual school-specific level. Michel never applies a cookie-cutter approach; every brainstorming session, essay draft, and mock interview was tailored specifically to who I am, what I hoped to achieve, and my authentic style of written and verbal expression.
In particular, Michel was incredibly helpful in providing feedback for essays. She was a consummate professional, always responding in a timely manner with clear, actionable feedback. In addition, I really appreciated that she struck the right balance between encouraging me to write my own authentic story and challenging me to dig deeper to clarify my motivations and sharpen my story. A good example is a comment on an essay for the school I’m now about to attend, where she pushed me to strengthen my ending by “showing” how I grew from the experience, rather than “telling.” While I was responsible for identifying the right anecdote to tie the essay together, I never would have reached this level of detail had I not had her feedback, and this could have been the difference needed to get into this top school.
I had a similar personalized experience with her interview coaching. This was especially important with the rush of interviews I was fortunate to get invited to. As the interview style differs amongst the top schools, she was able to streamline my process preparing and get me focused and confident to perform my best. In particular, her experience working at Wharton, which is unlike all other interview styles, was a moment that reflected her years of expertise on the admissions side.
While it can be intimidating going into the admissions process and picking a coach, now on the other side, I can confidently say that I’m so thankful I chose Michel. Her top coaching helped me unlock my very best potential and I cannot recommend her enough as your MBA admissions advisor!

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Strengths:

Emma was an absolutely fantastic coach. As an applicant for the Stanford MSx program with a less conventional background (Science PhD), I needed a coach who could make my story ressonate with the admissions committee in the best way possible and Emma's support was vital for my admission into the Stanford MSx programme.

We worked under tight deadlines, and Emma's guidance on which steps to prioritize were very helpful. Moreover, the instructions to my referees were excellent. Emma is a brillian communicator and her feedback on my essays really helped position my story for success.

I strongly recommend Emma as a coach. Her proactiveness, positive energy (she really helped raise my confidence levels), structured and organized approach, were vital for my sucesss. Her flexbility comes through not only in terms of the candidate background, but also in terms of geography, as she can help applicants to both European and American schools.

Would make the product better:

Nothing that I can think of.

Emma was an absolutely fantastic coach. As an applicant for the Stanford MSx program with a less conventional background (Science PhD), I needed a coach who could make my story ressonate with the admissions committee in the best way possible and Emma's support was vital for my admission into the Stanford MSx programme.

We worked under tight deadlines, and Emma's guidance on which steps to prioritize were very helpful. Moreover, the instructions to my referees were excellent. Emma is a brillian communicator and her feedback on my essays really helped position my story for success.

I strongly recommend Emma as a coach. Her proactiveness, positive energy (she really helped raise my confidence levels), structured and organized approach, were vital for my sucesss. Her flexbility comes through not only in terms of the candidate background, but also in terms of geography, as she can help applicants to both European and American schools.

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Strengths:

Extensive experience as a former admissions.
Dedicated and proactive,
Lots of good research and materials

Working with Peter from Fortuna Admissions has been an excellent experience. As an international candidate, bridging the information gap was crucial for me, and Peter’s background provided a wealth of insights from the other side of the table.

He is consistently on top of things, providing detailed, thoughtful feedback that is actionable and clear. Despite the challenges of managing time zone differences, Pete was incredibly accommodating, often working over weekends to make sure our sessions were productive.

Beyond his expertise, Peter’s encouragement and positivity were a huge support throughout the nerve-wracking application process. His genuine care made those stressful waiting days far more manageable.

I would highly recommend Peter to anyone seeking an experienced, supportive, and exceptionally dedicated MBA coach.

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My process was a little atypical. For those of you starting later in the cycle out there – I began my applications in earnest with two weeks to go before R2 deadlines. Despite juggling full-package clients, Heidi was very accomodating of my last-minute hourly request and came in clutch with rapid turnarounds on succinct and loaded feedback (the best kind) – I think I wrote 4 drafts of one school’s essays in as many days.

Greatest value-add: I consider myself a pretty good writer, but striking the narrative balance between the deeply personal and the professional is something very few people can manage on a short, high-pressure timeline. Heidi has that Spidey-sense and communicates it clearly.

I put my best foot forward because of Heidi. Highly recommend.

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