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BillyZ
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GMAT 1: 750 Q51 V40 (Online)
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Schools: Sloan '23 (D) Tuck '23 (D) Darden '23 (D) Ross '23 (D) Kellogg '23 (D) Wharton '23 (D) Booth '23 (D) Fuqua '24 (A) Harvard '24 (D) Stanford '24 (D)
GMAT 1: 750 Q51 V40 (Online)
Posts: 1,158
Kudos:
21,370
10 Sep 2017, 01:39
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D
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
15%
(low)
Question Stats:
80% (01:39) correct
20%
(01:48)
wrong
based on 413
sessions
History
Date
Time
Result
Not Attempted Yet
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.
Which of the following, if true, is most damaging to the position of the online content manager?
(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.
(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.
(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.
(D) There is as much advertising in premium content areas as there is in "free" areas.
(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.
Correct Answer: D
The content manager's conclusion is that subscriptions to her premium service are relatively cheap. She premises the conclusion on the statement that consumers really do pay quite a bit for free content, even if they pay indirectly by purchasing items from companies that pass advertising costs on to consumers. Weakening the conclusion will involve finding a new premise that challenges the content manager's assertion of a fundamental difference between free and premium content. Choice A does not do that; consumers who access neither free nor premium content are out of scope. Choice B addresses public-service communication instead of purchasable goods and does not compare free and premium content zones. Choice C contrasts free and premium services, and the quality of the information presented does not necessarily impact the cost consumers pay for that information. Choice D is correct. If premium content areas feature similar amounts of advertising, then consumers are actually paying more, not less, for premium content: they pay indirectly as they do for free content, plus they pay the direct cost of their subscription fees. Choice E is incorrect both because it furthers the contrast between free and premium services and because its focus on how consumers interact with premium content is out of scope.
Which of the following, if true, is most damaging to the position of the online content manager?
(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.
(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.
(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.
(D) There is as much advertising in premium content areas as there is in "free" areas.
(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.
Official Explanation
Correct Answer: D
The content manager's conclusion is that subscriptions to her premium service are relatively cheap. She premises the conclusion on the statement that consumers really do pay quite a bit for free content, even if they pay indirectly by purchasing items from companies that pass advertising costs on to consumers. Weakening the conclusion will involve finding a new premise that challenges the content manager's assertion of a fundamental difference between free and premium content. Choice A does not do that; consumers who access neither free nor premium content are out of scope. Choice B addresses public-service communication instead of purchasable goods and does not compare free and premium content zones. Choice C contrasts free and premium services, and the quality of the information presented does not necessarily impact the cost consumers pay for that information. Choice D is correct. If premium content areas feature similar amounts of advertising, then consumers are actually paying more, not less, for premium content: they pay indirectly as they do for free content, plus they pay the direct cost of their subscription fees. Choice E is incorrect both because it furthers the contrast between free and premium services and because its focus on how consumers interact with premium content is out of scope.
BillyZ
Current Student
Joined: 14 Nov 2016
Last visit: 20 Oct 2024
Posts: 1,158
Own Kudos:
Given Kudos: 926
Location: Malaysia
Concentration: General Management, Strategy
Schools: Sloan '23 (D) Tuck '23 (D) Darden '23 (D) Ross '23 (D) Kellogg '23 (D) Wharton '23 (D) Booth '23 (D) Fuqua '24 (A) Harvard '24 (D) Stanford '24 (D)
GMAT 1: 750 Q51 V40 (Online)
GPA: 3.53
Products:
Schools: Sloan '23 (D) Tuck '23 (D) Darden '23 (D) Ross '23 (D) Kellogg '23 (D) Wharton '23 (D) Booth '23 (D) Fuqua '24 (A) Harvard '24 (D) Stanford '24 (D)
GMAT 1: 750 Q51 V40 (Online)
Posts: 1,158
Kudos:
21,370
10 Sep 2017, 01:39
Kudos
Bookmarks
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.
Which of the following, if true, is most damaging to the position of the online content manager?
(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.
(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.
(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.
(D) There is as much advertising in premium content areas as there is in "free" areas.
(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.
Correct Answer: D
The content manager's conclusion is that subscriptions to her premium service are relatively cheap. She premises the conclusion on the statement that consumers really do pay quite a bit for free content, even if they pay indirectly by purchasing items from companies that pass advertising costs on to consumers. Weakening the conclusion will involve finding a new premise that challenges the content manager's assertion of a fundamental difference between free and premium content. Choice A does not do that; consumers who access neither free nor premium content are out of scope. Choice B addresses public-service communication instead of purchasable goods and does not compare free and premium content zones. Choice C contrasts free and premium services, and the quality of the information presented does not necessarily impact the cost consumers pay for that information. Choice D is correct. If premium content areas feature similar amounts of advertising, then consumers are actually paying more, not less, for premium content: they pay indirectly as they do for free content, plus they pay the direct cost of their subscription fees. Choice E is incorrect both because it furthers the contrast between free and premium services and because its focus on how consumers interact with premium content is out of scope.
Which of the following, if true, is most damaging to the position of the online content manager?
(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.
(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.
(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.
(D) There is as much advertising in premium content areas as there is in "free" areas.
(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.
Official Explanation
Correct Answer: D
The content manager's conclusion is that subscriptions to her premium service are relatively cheap. She premises the conclusion on the statement that consumers really do pay quite a bit for free content, even if they pay indirectly by purchasing items from companies that pass advertising costs on to consumers. Weakening the conclusion will involve finding a new premise that challenges the content manager's assertion of a fundamental difference between free and premium content. Choice A does not do that; consumers who access neither free nor premium content are out of scope. Choice B addresses public-service communication instead of purchasable goods and does not compare free and premium content zones. Choice C contrasts free and premium services, and the quality of the information presented does not necessarily impact the cost consumers pay for that information. Choice D is correct. If premium content areas feature similar amounts of advertising, then consumers are actually paying more, not less, for premium content: they pay indirectly as they do for free content, plus they pay the direct cost of their subscription fees. Choice E is incorrect both because it furthers the contrast between free and premium services and because its focus on how consumers interact with premium content is out of scope.
BillyZ
Current Student
Joined: 14 Nov 2016
Last visit: 20 Oct 2024
Posts: 1,158
Own Kudos:
Given Kudos: 926
Location: Malaysia
Concentration: General Management, Strategy
Schools: Sloan '23 (D) Tuck '23 (D) Darden '23 (D) Ross '23 (D) Kellogg '23 (D) Wharton '23 (D) Booth '23 (D) Fuqua '24 (A) Harvard '24 (D) Stanford '24 (D)
GMAT 1: 750 Q51 V40 (Online)
GPA: 3.53
Products:
Schools: Sloan '23 (D) Tuck '23 (D) Darden '23 (D) Ross '23 (D) Kellogg '23 (D) Wharton '23 (D) Booth '23 (D) Fuqua '24 (A) Harvard '24 (D) Stanford '24 (D)
GMAT 1: 750 Q51 V40 (Online)
Posts: 1,158
Kudos:
21,370
10 Sep 2017, 01:40
Kudos
Bookmarks
Online content manager: Subscriptions to our premium content area are a bargain in comparison to "free" websites. Remember that "free" content is not really free. Most "free" content is supported by advertisements, and it is consumers, in the end, who pay for the costly advertising that supports "free" content.
Which of the following, if true, is most damaging to the position of the online content manager?
(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.
(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.
(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.
(D) There is as much advertising in premium content areas as there is in "free" areas.
(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.
Correct Answer: D
The content manager's conclusion is that subscriptions to her premium service are relatively cheap. She premises the conclusion on the statement that consumers really do pay quite a bit for free content, even if they pay indirectly by purchasing items from companies that pass advertising costs on to consumers. Weakening the conclusion will involve finding a new premise that challenges the content manager's assertion of a fundamental difference between free and premium content. Choice A does not do that; consumers who access neither free nor premium content are out of scope. Choice B addresses public-service communication instead of purchasable goods and does not compare free and premium content zones. Choice C contrasts free and premium services, and the quality of the information presented does not necessarily impact the cost consumers pay for that information. Choice D is correct. If premium content areas feature similar amounts of advertising, then consumers are actually paying more, not less, for premium content: they pay indirectly as they do for free content, plus they pay the direct cost of their subscription fees. Choice E is incorrect both because it furthers the contrast between free and premium services and because its focus on how consumers interact with premium content is out of scope.
Which of the following, if true, is most damaging to the position of the online content manager?
(A) Consumers who do not read online articles are less likely to be influenced in their purchasing decision by online advertising than are consumers who do read online articles.
(B) Subscriptions to premium content zones include access to some public-service announcements, which are funded by the government instead of by advertising.
(C) Premium content often gives consumers access to more up to date and more interesting information than that available on free sites.
(D) There is as much advertising in premium content areas as there is in "free" areas.
(E) Premium content subscribers can choose which content they wish to receive and can prioritize different kinds of content according to their liking.
Official Explanation
Correct Answer: D
The content manager's conclusion is that subscriptions to her premium service are relatively cheap. She premises the conclusion on the statement that consumers really do pay quite a bit for free content, even if they pay indirectly by purchasing items from companies that pass advertising costs on to consumers. Weakening the conclusion will involve finding a new premise that challenges the content manager's assertion of a fundamental difference between free and premium content. Choice A does not do that; consumers who access neither free nor premium content are out of scope. Choice B addresses public-service communication instead of purchasable goods and does not compare free and premium content zones. Choice C contrasts free and premium services, and the quality of the information presented does not necessarily impact the cost consumers pay for that information. Choice D is correct. If premium content areas feature similar amounts of advertising, then consumers are actually paying more, not less, for premium content: they pay indirectly as they do for free content, plus they pay the direct cost of their subscription fees. Choice E is incorrect both because it furthers the contrast between free and premium services and because its focus on how consumers interact with premium content is out of scope.
