I'll build on the advice below by saying that HBS makes it pretty clear they're wanting you to share what they wouldn't know about you otherwise. So a narrative comes into play because you should be telling them WHY you are you -- what makes you tick, why you've made the decisions you have in the past (career or otherwise), what defining moments were, etc. From this reason, content will vary dramatically from applicant to applicant.
Some people might want to explain their career goals if the reasons behind them aren't clear or can't be expounded on in the 500-character data form field. This usually only applies for people wanting todo something fairly different from what field they're in now.
HBS has never asked "Why HBS?", ever, so I would caution people to only include mentions of the program if it naturally fits and isn't forced. Otherwise you're just taking the focus off of your candidacy and why you'd add to the class. They know everyone wants to go there already. ; )
Let your voice and personality come through, be yourself, and tell them something they don't already know from the rest of your materials.
Good luck!
NateFromHBS
jz818
Hi everyone! A little late to this thread, but I am also applying to HBS Rd 1. Stats below:
GMAT: 760 (49 Q, 44 V)
GPA: 3.7 HYP undergrad
Occupation: Finance (MBB i-banking for 2 years, 1 year on buy-side)
I've been struggling with the essay, and wavering between going the more formal "I am a leader, this is what I've done" path and writing a quirkier essay (think along the lines of, training for a marathon while working in banking, climbing Everest, type of essay). Just curious what people here have gravitated towards?
I struggled with this same question when I was in your position -- and I made the wrong decision. My essay was all retrospective about my own leadership including some high-adrenaline moments that were pretty strong. However when interview invitations came out, I saw that the adcom put me under "further consideration"

and deferred any admissions decision to Round 2

.
It was then that I realized that what the HBS essay is aching for is a compelling personal narrative -- much like what political candidates offer when they run for office. One story that really illustrates why this approach is best is the
Parable of the Three Stonecutters, which you can check out on the Ivy Admissions Group blog here:
https://www.ivyadmissionsgroup.com/blog ... ions-essay. I'd check that out before going further on the essay.
I used that story to
write waitlist letters to the Adcom that recast me from the Second Stone Cutter to the Third Stone Cutter and it worked! I was invited to interview Round 2 and admitted

. Bottom line: go for narrative over self.
