Kellogg vs. Stern ($$$) vs. Duke ($$$) vs. Michigan Ross ($) vs. LBS

While Kellogg is always regarded as a marketing power house, it’s not 200k better than Stern.
I recently took up a role for a marketing tech company, where I am also developing the marketing strategy for one of my Detroit based client. Now, to my surprise I have come across many Stern MBAs working on the brand management side for the client (a lot of them from different agencies)
Traditionally Neilsen’s was a key contributor to brand data, but a lot of smaller companies based out of New York now are doing it with belle and whistles that Neilsen’s does not provide

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All of the companies you mentioned recruit on campus at Kellogg (with the exception of Unilever which has all but cancelled it’s mba on campus recruiting for all schools since 2017). Kellogg is the number 1 marketing school in the world and the marketing faculty/classroom experience definitely reflects that.

There are many students who turned down full rides elsewhere bc of Kellogg’s marketing reputation. So it wouldn’t be unreasonable to do so, BUT it’s definitely not an easy choice. I think it would also be reasonable to accept one of your full ride offers instead, especially because CPG does not pay well. You should expect something around $110k-$115k starting for a CPG brand management role.

I think you should spend some time talking to students going into brand management about their experience from each of the schools and then go with your gut. Ask about recruiting and the academic programs. Ultimately you have to decide if the Kellogg brand name is worth the money to you and that’s really going to be based on personal preference.

Also as an aside have you tried negotiating with Kellogg yet?

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