I'm applying to Rotman, 2019 Intake, 1st Round. Please review my profile and suggest what I should focus on to improve my chances of getting in.
Background and nationality:26, Vietnamese, Female.
Undergrad Information:FOREIGN TRADE UNIVERSITY Hanoi, Vietnam
Bachelor’s Degree, International Business & Economics 2010 – 2014
GPA: 3.51 / 4 or 8.39 / 10
Top 10 Outstanding Scholarships, Faculty of Economics and International Business: 2nd Semester at 9.2 / 10 and 5th Semester at 9.1 / 10
GMAT - 1st attempt in Jun 2018:720 (Quant 49 Verbal 38 AWA 5.5 IR 4)
IELTS - May 2018: 8.0
Work experience and leadership:BEEKETING LLC in Hanoi, Vietnam
A tech startup that provides SaaS marketing automation platform for eCommerce websites. I joined this startup since its first days when we only had 9 people. In the last 3 years the company has been growing to 85 people, and multiplying revenue 65 times. I am also leading a business section which accounts for 20% of the total revenue in the last 16 months.
- Product Marketing Manager: Apr 2017 – Present - lead a team of 4, including 2 marketers and 2 engineers
• Design and implement marketing strategies on multi-digital channels to grow user bases and monthly recurring revenue in 5 markets.
• Supervise the production of all content materials, including email marketing, blog posts, case studies, website copies, landing pages, advertisements and social media posts.
• Innovate and manage cross-functional initiatives with product, design, data analytics, and sale teams to improve product metrics.
• Forge partnership with strategic partners to for co-promotional and branding purposes.
• Monitor consumer trends and strategies of competitors to maintain strong market intelligence and adjust the company's strategies quickly to respond.
• Results: Reduced churn rate from 72% to 35%; Increased upgrade conversion rate from 6% to 24%; Increased average revenue per user by 58%; Boosted monthly revenue by 842% in 6 months.
- Customer Success Manager: Dec 2016 – Apr 2017; May 2018 - Present
• Lead a team of 8 international customer support agents to deliver high-standard customer service to 400,000+ global customers.
• Establish efficient customer success process and practices to optimize and enhance team’s performance.
• Guide team members in technical, marketing and communication skills to successfully troubleshoot issues for customers under time pressure.
Results: Shortened maximum support time from 60 to 24 hours; Reduced total number of support tickets and live-chats by 30%; Converted 87% of bad reviews into good reviews; Boosted average Net Promoter Score from 2.95 to 4.35 / 5.
- Product Marketing Executive & Customer Success agent: Jun 2015 – Apr 2017
• Conducted market research, competitor analysis and industrial best practices to develop and execute marketing activities that generate new, high quality leads for products.
• Explored and tested new growth channels for current and new products.
• Watched product metrics using various tools (Mixpanel, Modeanalytics, Google Analytics), and proposed responsive marketing and product initiatives to optimize conversion rates and retention.
• Forged partnership with strategic partners to accelerate co-promotional activities and enhance the company’s brand image.
• Results: Contributed to the increase of 4,000% in 18 months in monthly recurring revenue, raising ARR to ~$1M by end of 2016.
VINGROUP JOINT STOCK COMPANY in Hanoi, Vietnam
This is by far the biggest private corporation in Vietnam, leading in many industries including real estate, retail, eCommerce, etc.
- President Assistant Dept. Officer: Dec 2014 – Jun 2015
• Conducted market research, gathered market data to write reports on market trends and opportunities of 3 industries: hospitality, fashion retail, and e-Commerce.
Supervised the operation of procedures of image production, buying and marketing of Fashion Department at Adayroi – Vingroup’s e-Commerce company.
BOO LIMITED LIABILITY COMPANY in Hanoi, Vietnam
This is a big local fashion brand. I worked there as a consulting intern in 4 months to build frameworks for the development of the online business section, and contributed to the increase of online sales by 700% after 4 months.
- Consulting Intern: Jul 2013 – Oct 2013
• Gathered and analyzed historical data to understand the current situation and project potentials of developing the online business sector.
• Build operation framework, revenue targets, and action plan in 3 months.
• Worked closely with marketing, design, and delivery teams to execute testing initiatives.
• Multiplied online sales by 7 times, from 6 million VND in Jul to 43 million VND in Oct.
Community and others:- Selected as 1 of 9 Vietnamese representatives at Global Entrepreneurship Summit 2016, Silicon Valley, USA
- Led a team of 3 representatives of Beeketing to join Cohort 2 of MaGIC Accelerator Program ASEAN Startup Track 2016, Cyberjaya, Malaysia
- Represented Beeketing at the incubator training program of the Vietnam – Finland Innovation Partnership Program (IPP) 2015
- Head of Operation of a major student club in university
LORs:I can get 2 good professional recommendations from current boss (Co-founder and CMO, my direct supervisor at Beeketing) and previous boss (my team leader at Vingroup)
What else can I improve on my application? Where should I focus on? What other schools should I target?Thank you in advance!