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Unlike traditional retailers that deploy one new product

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Unlike traditional retailers that deploy one new product line per season, delivering new looks every few weeks has enabled fast fashion clothing retailers to respond to fluctuations in demand and media events and stay ahead of the competition.

A. delivering new looks every few weeks has enabled fast fashion clothing retailers to respond to fluctuations in demand and media events and stay

B. fast fashion clothing retailers deliver new looks every few weeks, enabling them to respond to fluctuations in demand and media events, and stay

C. the delivering of new looks every few weeks has enabled fast fashion clothing retailers to respond to fluctuations in demand and media events, staying

D. fast fashion clothing retailers, by delivering new looks every few weeks, have been able to respond to media events and fluctuations in demand and stay

E. fast fashion clothing retailers, by delivering new looks every few weeks, have been able to respond to fluctuations in demand and media events and stayed
[Reveal] Spoiler: OA

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Re: Unlike traditional retailers that deploy one new product lin [#permalink]

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"unlike traditional retailers" who? the subject must follow the comma, out C and A.
Then we can eliminate B because the form COMMA + ING modifies the preceding clause, and in this contest is wrong. This kind of modifier expresses the consequences of the previous verb ( for example), as you see this is not the case.
We are down to D and E. In E "have been able" must be parallel with the next verb, but this option uses "stayed": not parallel.
D "have been able to (...) and stay" correct
D is the answer

Let me know if it s clear
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Re: Unlike traditional retailers that deploy one new product lin [#permalink]

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New post 20 Apr 2013, 04:37
IMO D (I missed it in the first go though...)

A - incorrect ,delivering modifying opening D/clause
B - incorrect , enabling modifying previous clause (it distorts the meaning - i missed this one initially)
C - unnecessary passive voice
E - stayed incorrect usage

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Re: Unlike traditional retailers that deploy one new product lin [#permalink]

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New post 20 Apr 2013, 04:43
sdas wrote:
IMO D (I missed it in the first go though...)

A - incorrect ,delivering modifying opening D/clause
B - incorrect , enabling modifying previous clause (it distorts the meaning - i missed this one initially)
C - unnecessary passive voice
E - stayed incorrect usage

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What is wrong with B. How "Enabling" distorts the meaning?

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Looking for logic, a little beyond just structure and grammar, might reveal new dimensions to this question. – What does - Unlike, - a transition comparison marker try to contrast? It is contrasting the traditional retailers that deploy one new product line per season with fast fashion clothiers, who deliver new looks every week. The action by both the set of peoples is what is sought to be projected. That the latter is able to respond to media and demand fluctuation is corollary to the event of delivery of new looks every week; Thus, I feel, B projects the comparison better than D, which relegates the all important weekly delivery as a modifying post, rather than as the main focus. I concede D as the OA, but mine is just another angle.
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Re: Unlike traditional retailers that deploy one new product lin [#permalink]

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New post 20 Apr 2013, 07:02
I am still not clear that why B is wrong? :( ..

I thought " enabling" is modifying preceding clause in correct manner...

Pls clarify....
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New post 21 Apr 2013, 07:38
I think it is something to do with the comma before the 'and'.

Option (B) - Might be wrong because -> "......., enabling them to X, and to Y"
( this to is missing, causing a flaw in parallelism, else this would be the best answer option in terms of concision)

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Re: Unlike traditional retailers that deploy one new product lin [#permalink]

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New post 22 Apr 2013, 10:24
Does anybody feel "Them" in option B ambiguous?
I eliminated B because i felt "them" ambiguous.

B. fast fashion clothing retailers deliver new looks every few weeks, enabling them to respond to fluctuations in demand and media events, and stay
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New post 02 May 2013, 06:29
Zarrolou wrote:
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Then we can eliminate B because the form COMMA + ING modifies the preceding clause, and in this contest is wrong. This kind of modifier expresses the consequences of the previous verb ( for example), as you see this is not the case.


Hi Zarrolou,
This part is still not clear to me and others, could you please elaborate this rule with some example or in a more simple manner ?

thanks :-D
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thelosthippie wrote:
Unlike traditional retailers that deploy one new product line per season, delivering new looks every few weeks has enabled fast fashion clothing retailers to respond to fluctuations in demand and media events and stay ahead of the competition.

A. delivering new looks every few weeks has enabled fast fashion clothing retailers to respond to fluctuations in demand and media events and stay
-- Modifying delivering instead of retailers
B. fast fashion clothing retailers deliver new looks every few weeks, enabling them to respond to fluctuations in demand and media events, and stay
- Enabling will modify the whole sentence and not only retailers
C. the delivering of new looks every few weeks has enabled fast fashion clothing retailers to respond to fluctuations in demand and media events, staying -- Same as A

D. fast fashion clothing retailers, by delivering new looks every few weeks, have been able to respond to media events and fluctuations in demand and stay- - Correct Modifier usage

E. fast fashion clothing retailers, by delivering new looks every few weeks, have been able to respond to fluctuations in demand and media events and stayed
- - Stayed incorrectly brings in Past tense
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thelosthippie wrote:
Hi Zarrolou,
This part is still not clear to me and others, could you please elaborate this rule with some example or in a more simple manner ?

thanks :-D


Sure! This is the case with B

"Unlike traditional retailers that deploy one new product line per season, "
Sentence 1:"fast fashion clothing retailers deliver new looks every few weeks, "

So far so good, till here the sentence is correct. Now we encounter a COMMA followed by -ING

Sentence 2:"enabling them to respond to fluctuations in demand and media events, and stay"

This second phrase modifies the preceding clause. "enabling " refers to the Sentence 1: "(...) clothing retailers deliver (...)" enabling . You see that in this case the construct is wrong: the -ING verb must make sense with the preciding subject.
The meaining is very important here: what "enables them"? Their process of delivering new looks every few weeks. That's why option B is wrong, because the verb "enabling" doesn't modify what should modify (the process), but is refered to the "retailers" (logical error)

"ahead of the competition."

Hope it makes sense. Let me know
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I wish to impart my perception regarding the confusion that seems to be there. The role of the adverbial modifier is as follows.1. If placed in the middle of the sentence separated by a comma, then this present participle modifier modifies the entire preceding clause or the gist or the result or the preceding clause. When I say preceding clause, prepositional phrases offset by a comma are not essential ones and therefore can be even dispensed with; the remaining structure will still make sense and stand alone. That is the reason that in the given choice B, the consideration of the traditional clothiers is unnecessary and should be ignored for the sake of identifying the true preceding clause. Logically, taking the traditional retailers to be able to respond to fluctuations in demands and media events does not go with the intended meaning of the text, which by Paradox wants to say that the fashion day clothiers are one up above the traditional people. Therefore, we can see that the pronoun ‘them’ logically leans on the fashion dealers rather than on the traditions dealers.
Let me stress, that the true focus of the text is to compare deployment for a full season with deployment (delivery) every few weeks.
Beyond this much pondering, I feel that the ball is in VERITAS’s court.
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Main error in B and E is : respond to fluctuations in demand and media events (meaning error)

whats does fluctuations is media events mean?

respond to media and fluctuations in demand is correct.
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Option B suggests, as a general rule, fast fashion clothing retailers always stay ahead of traditional retailers, as evident from the second independent clause starting with verb 'stay', whereas option D rightly points out 'delivering new looks every few weeks' as the reason for fast fashion clothing retailers staying ahead of traditional retailers.

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New post 15 Jun 2014, 17:22
I think B is incorrect in its last part "events, and stay".

Is it not " enabling them " a participle phrase?

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New post 12 Sep 2015, 09:06
Following aspects decide the above problem:

1. Modifier – “unlike traditional retailers…” must modify something like retailers.
Choices A and C do not do so, so they are incorrect.

2. choice B: modifier “enabling them” makes it look like retailers are enabling looks or themselves and this does not make sense.

3. Also in choice B, after the first verb, the sentence is “Retailers deliver new looks and stay ahead…”. This isn’t the logical meaning – it treats those two as separate-but-equal events, when in actuality the delivering is what allows them to stay ahead.

So B is incorrect for aspects 2 and 3.

4. fluctuations in demand and media events seems to indicate fluctuations in demand and fluctuations in media events which does not make sense.
option D corrects this error as response to media events and fluctuations in demand.
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Re: Unlike traditional retailers that deploy one new product [#permalink]

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New post 09 Nov 2015, 01:21
I too selected B though was stuck between B and D but I can see only one issue with B.

"them" can refer to either of the retailers... though one would be obliged to use "fast fashion clothing retailers" as the main referent.

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Re: Unlike traditional retailers that deploy one new product [#permalink]

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New post 10 Nov 2015, 03:20
PiyushK wrote:
Main error in B and E is : respond to fluctuations in demand and media events (meaning error)

whats does fluctuations is media events mean?

respond to media and fluctuations in demand is correct.

This is the catch. Great observation, tough one to spot.

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Re: Unlike traditional retailers that deploy one new product [#permalink]

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New post 10 Nov 2015, 18:39
just my 2 cents on why I prefer D to B:
the original sentence sets the tone!!! It clearly mentions that by delivering - they have been able to do so!
B, on the other hand, makes everything as a general rule. If X happens, Y happens for sure. No, by doing X, they have reached to Y.
Present perfect plays an important role here, as it gives the time frame that something started some time ago in the past, and still continues.

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New post 10 Nov 2015, 19:42
thelosthippie wrote:
Unlike traditional retailers that deploy one new product line per season, delivering new looks every few weeks has enabled fast fashion clothing retailers to respond to fluctuations in demand and media events and stay ahead of the competition.

B. fast fashion clothing retailers deliver new looks every few weeks, enabling them to respond to fluctuations in demand and media events, and stay



Verb -ING modifier preceded by comma - Either present additional information about the preceding clause or present the result of the preceding clause.

Here "Enabling them" correctly modifies the preceding clause. Here the Verb -ING modifier is presenting the result.

Fast Fashion Clothing deliver new looks every week and this action enabled them to respond to the fluctuating situations.

This is also correct "Respond to fluctuations in demand and media events"

Responding to [ Fluctuations in Demand and media events]

Fast fashion responded to the media. Fast fashion responded to the fluctuating demands. So respond to is common for both. Hence this is also correct.

The only problem we are having here is in the tenses.
Usage of presentence here mean - Fast Fashion retailer is going to deliver new look every few weeks forever.
While option "D" Correctly says that the event started sometime back and it continues.

Presentense - Sun Rises in the east - Fact or universal truth. Usage of presentence is correct.
Sheela studies for her exam - Here it means, whenever there is an exam for her she will study. Again this is a fact.

But here we cant say that Fast Fashion is going to deliver new look every few weeks forever.
Instead we can understand, that this event has started sometime back and it continues. Hence usage of present perfect is fine here.

If option D is not there definitely we can go for B bcos SC is all about choosing the best choice among 5 options. :lol:

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Re: Unlike traditional retailers that deploy one new product   [#permalink] 10 Nov 2015, 19:42

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