I went into this process wanting to ensure that I put my best foot forward, and Heidi was the best consultant to work with to make sure that happened. She was super available and turned around edits very quickly, often times even in the same day. We spent many hours together talking through what I wanted to communicate in my essays and refining and revising. She also pressure tested my career vision and helped me craft a story that was authentic and appealing for admissions. We also spent a lot of time working on prep packets for my recommenders to ensure those letters turned out well, which I think made a huge difference.

I always trusted that Heidi was being honest with me on if something was working or not. By the time we got to submitting the applications, I felt super confident that it was the best that I could produce, no matter what the final results were. I purchased the 3 school package, but the learnings I got from working with Heidi helped me with the two other schools I applied for as well. The interview prep was also essential, particularly Fortuna's mock group interviews for Wharton.

I would highly recommend working with Heidi, as she is an expert in helping you shape your application for success. I felt very supported in this process knowing that I had her in my corner for advice on every single step. It gave me peace of mind to know that what I was submitting had Heidi's stamp of approval, which saved me a lot of time and headache in this long process. I ended up being accepted to 4 out of 5 schools I applied for and will attend HBS this fall!

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Karen didn't just help me with my application; she helped me shine through her incredible storytelling and essay ideas. These didn't just get me into M7 schools—they also helped me understand my career path before and envision my goals after the MBA. Even without hitting the 700 GMAT score, Karen brought my personality to life in my applications and supported me whenever I felt overwhelmed or doubted my chances because of my GMAT score. Her warm mentorship throughout the process really clarified which schools were right for me and where I could thrive.

Karen was there for me anytime, anywhere, and I genuinely believe I've made a friend for life. Her kindness, honesty, and straightforward approach, always accompanied by a smile and positive energy, made my application journey rewarding. I'm so grateful to her because I got into my dream M7 school and even snagged a scholarship!

Choosing Karen was the best decision of my entire application journey, and I'm thrilled to have gotten to know her!

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I was fortunate to have been introduced to Fortuna Admissions through a trusted friend who had previously benefited from their services. Engaging with them proved to be an incredibly rewarding decision, one that I am immensely grateful for. In particular, I had the privilege of working closely with Emma Bond as my coach, whose unwavering support played an indispensable role in my journey.

I can't thank Emma enough for her incredible support throughout this journey. She was there for me every step of the way, from our first chat to celebrating my acceptance into my dream EMBA program at a prestigious Top 10 University.

Emma's calmness, patience, and strategic guidance were a lifesaver. Whenever I had questions or felt lost, she was quick to respond and provided clear direction. But what really stood out was her unwavering support. Emma's kind words and encouragement gave me the strength to push through the tough times and believe in myself.

Emma's support was like a guiding light, and I'll always be grateful for her role in making my dream a reality. Thank you, Emma, for everything you've done. You're truly amazing!

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I worked with Sharon Joyce to apply for seven schools. When shopping around for consultants, I knew I wanted one with admissions committee experience. Sharon was a great consultant! She offered great insight into the admissions process and worked with me to highlight key parts of my professional and personal qualities while preserving authenticity. She didn't have a set number of edits/times to meet which I appreciate because accessibility was extremely important to me. She also provided interview coaching and resume reviews as well during this journey. Sharon helped me get into my dream school, and I am so grateful for it. If you are thinking of going with Fortuna, please go with Sharon!

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TL;DR: Emma is absolutely amazing at what she does. About me: Stanford GSB Class of 2026 Admit from Private Equity (re-applicant). About her:
(i) Amazing at forming a compelling, cohesive story (while fully retaining my voice and story)
(ii) Incredibly responsive (even by private equity standards)
(iii) Perfect balance of empathetic and blunt (a rare find)

Full Review: Emma was absolutely incredible to work with. As mentioned above, I was a re-applicant to Stanford GSB (waitlisted previously, admitted this year with Emma's support), and can confidently say Emma's a best-in-class advisor. I reached out to her with less than 2 months to go before the app deadline, and in that time, she helped me put together the absolute best package I possibly could. She has this incredible ability to retain every story I told her (even from our first call prior to our engagement). Without changing my voice, she guided me towards a cohesive story and application I couldn't be happier with. The whole time, she balanced being unbelievably supportive with challenging me productively (did I really need that extra detail in my story? Of course not...). All of the back and forth drove a concise, compelling, and cohesive package - something I missed last time. As crunch time approached, she always had my back. I believe in the peak sprint, we worked through over 4 revisions of each essay and impact story in parallel in just 1-2 weeks - she never missed a beat. Overall, just an incredible experience - if I had to do it again, I'd pick Emma every time.

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Heidi lent her guidance, support, feedback, direction, and redirection throughout what ended up being a 2.5-year-long application process. She supported me on my applications to HBS, the Stanford GSB, and Harvard Kennedy School. While I was not admitted to these programs (I am 34 and had below-average test scores and grades), I can enthusiastically affirm that Heidi helped me put my best foot forward in my applications.

Heidi provided specific feedback that drove the repeated rewriting of my essays and kept me on track from a timing standpoint, helping to minimize stress. She was consistently kind, thoughtful, and encouraging.

While Heidi did not partner with me on preparing my application to MIT Sloan, she did support me during the interview process, delivering crucial input on my interview essays and providing feedback that I believe helped secure my admission to MIT Sloan.

Given her dedication and compassion, I wholeheartedly recommend you choose to work with Heidi as your admissions coach. She is an invaluable partner in the often-daunting marathon that is applying to graduate school.

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I could not recommend Karen more to prospective clients. I was committed to applying but was not sure where to start with my story. While I needed to reflect myself, Karen asked very thoughtful and pointed questions and was able to draw a story out of me, highlighting unique experiences and pulling them together into a cohesive message. Beyond working on application materials, I found Karen's knowledge of the admissions process and behind the scenes insights incredibly helpful in navigating the admissions process over the long run. Karen is invested in her clients and I don't want to think about what my outcomes would have looked like without her partnership.

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I had the pleasure of working with Heidi Hills as my MBA application coach, and I cannot recommend her services highly enough. With her guidance, I successfully gained admission to prestigious business schools such as Tuck School of Business at Dartmouth, Saïd Business School at Oxford, and Cornell University's Johnson Graduate School of Management.

Heidi's approach is meticulously tailored and highly effective. She not only assisted me in finding the right GRE coaching—which significantly improved my scores—but also played a crucial role in refining my application essays and CV. Her insights into storytelling transformed my applications, allowing me to present a compelling narrative that truly stood out. she is very responsive and even during her leave time.

Thanks to Heidi's dedication and expertise, I felt prepared and confident throughout the application process. Her deep understanding of the intricacies of business school admissions and her commitment to her clients' success are truly unparalleled. If you are looking for a coach who will invest in your success and guide you to achieving your goals, Heidi Hills is the best choice.

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Best in the world? Let's get the obvious out of the way, with Heidi's unparalleled knowledge of the MBA application process and her ability to draw out your full story, you'll undoubtedly get into the school(s) of your dreams (from a Wharton & CBS admit).

With Heidi as your coach, what you're really getting is a life coach who will guide you through perhaps one of the toughest years of your life. Through your journey applying, there will be unexpected things that creep up, making you doubt your candidacy and if it's worth applying to business school, especially if you're juggling 10 other priorities. However, Heidi always made sure I kept true to my goals and dreams. It was with her nudges that helped me endure taking the GMAT until I reached my goal score. As somewhat of a perfectionist, she probably saved me 100s of hours pouring over every detail in my essays by giving me the confidence that I was putting my best foot forward. I will also be carrying her wisdom forward as I'll be enacting the career vision she helped clarify. This is why I'm convinced that while automated MBA application platforms may demystify the process a bit, that's not where the true value of having a world-class coach comes from.

The best athletes in the world are usually trained by the best coaches in the world. If you're lucky enough to work with Heidi, she's your MBA equivalent.

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Speaking to Emma in our initial call I felt right away she was the perfect match.

And that turned out to be just the case! I was a fairly late Round 2 applicant, just meeting the deadline, and I can say I couldn’t have done it without her! Emma improved my application beyond measure. I cannot stress enough the positive impact she had on my overall application – the quality of my application was levels higher as a result of her help and super expertise, and I gained an offer from my number 1 and only school choice (LBS).

Giving real steer and direction to the narrative of my background/application, piecing together the essays (I was in awe of her skill in advising on essay structure), advising on those small (but stress inducing) questions that come up during the application process, and giving me the perfect candid advice on my interview skills were just some of the numerous highlights.

Emma was also incredibly generous, supportive, responsive, and reassuring. She is really personable and you absolutely feel understood working with her. Overall, she made the whole process 100x less stressful. She was also flexible and catered to my circumstances which changed unexpectedly, which I really appreciated.

I honestly cannot recommend Emma enough - I consider myself super lucky to have had her help. She was simply a dream to work with!

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