Bill Kooser is an amazing coach. With his help, I was accepted to every EMBA program I applied to: MIT Sloan, Wharton, and Chicago Booth. I also received fellowships from Wharton and Booth that exceeded the cost of his services.

This was my second time applying to EMBA programs. The first time, I did not even receive an interview. Bill took the time to understand my goals and what I was looking for, and together we built a thoughtful strategy around which schools to target. We started with my resume, and after his initial review, he brought in a colleague who is Fortuna Admissions’ resume expert. Having that second set of eyes gave me confidence that my resume was clear, easy to understand, and impactful.

Next, we worked through my essay responses. Bill’s way of thinking is very aligned with how admissions committees think. He guided me on structure and provided thoughtful edits. He always asked the right questions, helping me get to the heart of the issue and communicate it as clearly as possible. He was also extremely responsive to edits and typically turned them around in under 24 hours.

Whenever I needed to talk something through, Bill was always available. I remember one time we spoke while he was at the airport, and he still made sure he had time for the conversation. I really appreciated that level of attentiveness and support.

After I submitted my applications and began receiving interview invitations, Bill helped me prepare for each school with mock interviews. His feedback was instrumental. I realized I needed to completely change how I structured my responses, and he helped me build a much stronger framework. We then refreshed and practiced before each interview.

Bill also supported me through the final decision-making process when I chose to attend Wharton. Hiring Bill was one of the best decisions I made. His expertise, insight, attentiveness, and responsiveness made the entire EMBA application process feel much more manageable. I would recommend him without hesitation. I had an amazing experience.

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Strengths:

Fantastic resources

Would make the product better:

More deep dives

Eight months ago, an M7 admit felt like a long shot. Today, I'm heading to Chicago Booth, and working with Silpa Sarma at Fortuna was a meaningful part of that journey.
From the outset, Silpa brought a level of strategic clarity that helped me think through school selection with genuine rigor. She helped me feel confident about Booth not just as a reach but as a realistic and well-reasoned target given my profile. That reframe alone changed how I approached the entire process.
Where she really added value was in the details: tightening my resume, shaping my letters of recommendation, and most critically helping me build a narrative that was honest, confident, and contextually strong.
The essays and overall positioning came together because of her frameworks and feedback, but also because she pushed me to do the hard thinking myself. That balance between guidance and ownership is what I appreciated most.
If you're on the fence about working with a consultant, I'd say this: the right one helps you present the best version of yourself clearly enough that the admissions committee can see what you already know. Silpa did that for me.

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Strengths:

Working with Sharon was honestly one of the best decisions I made during my MBA application process. I can’t recommend her enough.
I went into this whole thing feeling pretty intimidated and unsure of how my background would come across. From the start, Sharon really believed in me and made me feel confident that my story actually stood out. That shift in mindset was huge for me.
She was also just incredibly present throughout the entire process. Always available to hop on a call, talk things through, or answer random questions—and she’d even check in on me without me asking, which meant a lot during such a stressful time.
Where she really made the biggest impact was helping me shape my story in a way that actually made sense and felt authentic. I come from a more non-traditional background, and she helped me clearly tie together my experience, what I was excited about in each program, and where I want to go long-term. She didn’t try to “fit” me into a mold—she leaned into what made me different and helped me make that a strength.
She also helped me a ton with interview prep. We did mock interviews together and she gave super thoughtful, direct feedback that made me feel way more confident going into the real thing.
On top of that, she just really knows the MBA and admissions world. Her insights were so helpful, and you can tell she genuinely cares about the people she works with. She’s kind and easy to talk to, but also honest and direct when you need it—which I really appreciated.
I ended up getting into most of the programs I applied to, and Sharon played a huge role in that. I’m super grateful for her and couldn’t recommend her more.

Working with Sharon was honestly one of the best decisions I made during my MBA application process. I can’t recommend her enough.

I went into this whole thing feeling pretty intimidated and unsure of how my background would come across. From the start, Sharon really believed in me and made me feel confident that my story actually stood out. That shift in mindset was huge for me.

She was also just incredibly present throughout the entire process. Always available to hop on a call, talk things through, or answer random questions. She'd even check in on me without me asking, which meant a lot during such a stressful time.

Where she really made the biggest impact was helping me shape my story in a way that actually made sense and felt authentic. Coming from a more non-traditional background, she helped me clearly tie together my experience, what I was excited about in each program, and where I want to go long-term. She didn’t try to “fit” me into a mold, instead she leaned into what made me different and helped me make that a strength.

She also helped me a ton with interview prep. We did mock interviews together and she gave super thoughtful, direct feedback that made me feel way more confident going into the real thing.

On top of that, she just really knows the MBA and admissions world. Her insights were so helpful, and you can tell she genuinely cares about the people she works with. She’s kind and easy to talk to, but also honest and direct when you need, which I really appreciated.

I ended up getting into most of the programs I applied to, and Sharon played a huge role in that. I’m super grateful for her and couldn’t recommend her more.

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Strengths:

Comprehensive personalized thoughtful advice throughout the process

Would make the product better:

N/a, applications suck, Fortuna does not.

Heidi helped me immensely to refine my story, my why MBA, and career vision. She had a regular pace of asking probing questions that helped me think through so much more about my career, experience and self. We spent a lot of time on the first application, and it was so apparent with the next applications that all of that work paid off. Obviously the process was stressful, but I always felt confident that I was making the best choices and putting together the best application I was capable of. Heidi bent over backwards to make sure I felt as confident as possible submitting every application and going into every interview. I ended up getting into my second choice, and was just accepted off the waitlist to my top choice! I cannot recommend working with Heidi enough!

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Strengths:

- Narrative clarity
- Structured approach
- Thoughtful questioning
- Direct, actionable feedback

I worked with Emma on my Global EMBA (GEMBA) application and found her to be a very effective and pragmatic advisor.

One of the most valuable aspects of working with her was how she helped organize and sharpen my overall story. My background spans different roles and contexts, and she was instrumental in helping me connect those pieces into something that came across clearly and cohesively.

Her support went beyond essay edits. She consistently asked the right questions and pushed me to think more clearly about how I articulated my goals, while ensuring the final application felt natural and well-positioned.

For interviews, the prep sessions were focused and practical, and she helped me communicate my motivations and leadership narrative in a much clearer way.

I was admitted to the Columbia–London Business School Global EMBA, and her guidance definitely contributed to that outcome.

I would recommend Emma to applicants who value clarity, honest feedback, and a structured approach to navigating the process.

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Working with Sharon throughout my MBA application journey was one of the best decisions I made. With her guidance, I was admitted to my top-choice program (T10), and I truly don’t think I would have gotten there without her support. Beyond the outcome itself, the entire process felt incredibly valuable because of how much clarity and confidence I gained along the way.

One of Sharon’s biggest strengths is her ability to help you connect the dots between your past experiences and future goals. She challenged me to think more deeply about my story and pushed me to articulate a clear, cohesive vision that I wouldn’t have been able to develop on my own. Her feedback on essays was thoughtful and detail-oriented – she didn’t just edit, but helped refine how I communicated my experiences in a way that genuinely resonated.

Her interview preparation was another standout. The mock interviews felt realistic and helped me walk into the video interview recording portion feeling prepared, confident, and polished.

What I appreciated most was how personalized and supportive her approach felt. Sharon is incredibly personable, super responsive, and truly meets you where you are – whether you’re still figuring out your story or refining the final details. She took the time to understand me – my background, my goals, and what makes my story unique – and helped me bring that to life authentically. I never felt like I was being fit into a template.

I would highly recommend Sharon to anyone looking for a partner who is genuinely invested in your success and will elevate every part of your application!

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If anyone is considering applying to business school, they need to work with Michael Malone. I was a reapplicant and was lost on how to change my application and put my best foot foward. Even though I signed up for hourly services, Michael went above and beyond and provided a level of care that showed that he was truly in it to help me. He took me under his wing and revamped my essays and overall application, helped me address any concerns and gaps I felt I still had, and supported me outside of our hourly sessions. I was fortunately enough to get admitted to my #1 M7 school and I don't know if I could've done it without him.

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When I began my MBA application journey targeting the M7 schools as a Southeast Asian candidate with a non-traditional background, I knew it was important to work with an admissions consultant who would truly understand my perspective and personal story. From my very first conversation with Rachel, I knew she was the right person for the journey. Among all the consultants I spoke with, she was the only one who genuinely believed I had what it takes to be admitted to HSW and gave me the confidence that I could reach that goal. I immediately felt both comfortable and assured working with her.

At the same time, Rachel challenged me in the best possible way. She was relentless in asking the difficult “why” questions. Those conversations pushed me to think more deeply about my motivations, reflect on the experiences that shaped me, and articulate the values and aspirations behind my goals. Through this process, Rachel helped me connect the dots across my life and transform them into authentic and compelling narratives for my applications. Without her guidance, I don’t think I would have been able to present the strongest and most genuine version of myself. She helped surface strengths, reflections, and insights that I likely would not have been able to identify or express on my own.

For anyone considering applying to M7, especially international folks from non-traditional backgrounds who may feel uncertain about how to position themselves, I would strongly recommend working with Rachel. Her ability to draw out your story, challenge your thinking, and help you present it with clarity and authenticity makes her an exceptional partner in the MBA application journey.

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After meeting with several admissions consultants, I clicked with Silpa and decided to book a 10 hour package with her on my R1 apps. From day 1, she was direct with me about the strengths and weaknesses in my untraditional background, as well as what application components I could complete on my own vs. collaborating with a consultant.

Well AI tools helped me get the ball rolling, having a former ad com member provide her unique perspective on the more sensitive parts of my application was truly invaluable. I ended up adding more hours throughout the process and appreciated Silpa's commitment to not wasting any of our time together. No matter how much help you think you need crafting your application, I highly recommend working with Silpa before hitting submit.

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Strengths:

Expert, insider knowledge of the MBA admissions process, and insightful advice on producing the best application possible.

Melissa was invaluable in my successful application to INSEAD. Leveraging her expert insider knowledge of the admissions process, she gave insightful, tailored advice on how to tell my story in the most clear and compelling way. Far from pushing me towards a boilerplate application, she helped me craft essays that were unique and connected my experiences to INSEAD's distinct admissions criteria.

When it came to INSEAD interviews, Melissa - aided by Fortuna's excellent preparation materials - was equally helpful.

Melissa also helped me complete, in little more than a week, my Kellogg application which was also successful.

I highly recommend her to prospective MBA candidates.

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