Strengths:

The fact that your coach (in my case, Heidi), is there with you every step of the way to make sure everything is correct is absolutely great.

Would make the product better:

Nothing comes to mind

From early in the process, Heidi knew exactly when to advise me to focus on other initiatives (like the GMAT) and when to push harder on applications. She struck a perfect balance between encouraging me to dig deeper to find the answers within myself and taking a more proactive approach to help craft my story. I applied to MIT, NYU, Stanford, and Kellogg, and was admitted to all but MIT (where I applied in Round 2 as an international student—something they generally recommend against). I am certain I wouldn't have achieved these results without Heidi’s guidance. Highly recommend!

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Strengths:

The hourly consulting format worked really well for me because of the flexibility it offered. I was able to focus on exactly what I needed at each stage of the process, which made every session feel efficient and high impact. Even in a limited amount of time, I still benefited from Fortuna’s deep admissions expertise and insider perspective, which was incredibly valuable.

Would make the product better:

One area for improvement would be providing a bit more upfront guidance on how to best allocate hours across different parts of the application, especially for applicants going through the process for the first time.

I worked with Sharon Joyce through Fortuna Admissions and I truly cannot recommend her enough!!!!! She is as good as they come!!!

From the very beginning, Sharon took a really personal approach. She spent time getting to know me, my background, and what I actually wanted out of an MBA, which made a huge difference when it came to shaping my story. Nothing ever felt generic and every part of my application felt like it genuinely reflected me. She was extremely thoughtful.

She was also responsive and candid throughout the entire process. I always appreciated how direct she was with feedback, whether it was on essays, positioning, or overall strategy. It made the process feel a lot less overwhelming knowing I could trust her to be honest and thoughtful in her guidance.

Another huge plus was how supportive she was while I was studying for the GRE. She recommended great tutors and was consistently encouraging during that part of the process, which honestly made a big difference in staying motivated.

With Sharon’s guidance, I was accepted to Berkeley Haas and I really do not think I could have gotten there without her. She helped me not only strengthen my application but also feel confident in how I was presenting myself.

Overall, I am incredibly grateful to have worked with her and would highly recommend her to anyone going through the MBA admissions process.

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Strengths:

Amazing all around!

Would make the product better:

Nothing, the team is great!

Working with Sharon was one of the best decisions I made during the MBA application process.
I started out unsure about how to even begin the MBA application process, and Sharon reviewed my story and background and helped me understand where to begin—and more importantly, helped me believe in myself. That shift in confidence made a huge difference throughout the process.
She was incredibly knowledgeable about the MBA landscape, and it really showed. On the rare occasions she didn’t have an answer right away, she tapped into the broader Fortuna team—who clearly know the top programs inside and out—to make sure I always got thoughtful, informed guidance.
Sharon was also extremely available and responsive. Whether it was a big strategic question or something small, she was always there to talk things through, which made a stressful process feel much more manageable.
Her biggest impact was helping me shape a clear, authentic story that tied my background, goals, and each school together in a compelling way. And when it came to interviews, her preparation and feedback gave me a huge confidence boost.
I ended up getting into my dream school plus three others, and I genuinely don’t think I would have had the same outcome without her.
I can’t recommend Sharon highly enough.

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Bill Kooser is an amazing coach. With his help, I was accepted to every EMBA program I applied to: MIT Sloan, Wharton, and Chicago Booth. I also received fellowships from Wharton and Booth that exceeded the cost of his services.

This was my second time applying to EMBA programs. The first time, I did not even receive an interview. Bill took the time to understand my goals and what I was looking for, and together we built a thoughtful strategy around which schools to target. We started with my resume, and after his initial review, he brought in a colleague who is Fortuna Admissions’ resume expert. Having that second set of eyes gave me confidence that my resume was clear, easy to understand, and impactful.

Next, we worked through my essay responses. Bill’s way of thinking is very aligned with how admissions committees think. He guided me on structure and provided thoughtful edits. He always asked the right questions, helping me get to the heart of the issue and communicate it as clearly as possible. He was also extremely responsive to edits and typically turned them around in under 24 hours.

Whenever I needed to talk something through, Bill was always available. I remember one time we spoke while he was at the airport, and he still made sure he had time for the conversation. I really appreciated that level of attentiveness and support.

After I submitted my applications and began receiving interview invitations, Bill helped me prepare for each school with mock interviews. His feedback was instrumental. I realized I needed to completely change how I structured my responses, and he helped me build a much stronger framework. We then refreshed and practiced before each interview.

Bill also supported me through the final decision-making process when I chose to attend Wharton. Hiring Bill was one of the best decisions I made. His expertise, insight, attentiveness, and responsiveness made the entire EMBA application process feel much more manageable. I would recommend him without hesitation. I had an amazing experience.

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Strengths:

Fantastic resources

Would make the product better:

More deep dives

Eight months ago, an M7 admit felt like a long shot. Today, I'm heading to Chicago Booth, and working with Silpa Sarma at Fortuna was a meaningful part of that journey.
From the outset, Silpa brought a level of strategic clarity that helped me think through school selection with genuine rigor. She helped me feel confident about Booth not just as a reach but as a realistic and well-reasoned target given my profile. That reframe alone changed how I approached the entire process.
Where she really added value was in the details: tightening my resume, shaping my letters of recommendation, and most critically helping me build a narrative that was honest, confident, and contextually strong.
The essays and overall positioning came together because of her frameworks and feedback, but also because she pushed me to do the hard thinking myself. That balance between guidance and ownership is what I appreciated most.
If you're on the fence about working with a consultant, I'd say this: the right one helps you present the best version of yourself clearly enough that the admissions committee can see what you already know. Silpa did that for me.

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Strengths:

Working with Sharon was honestly one of the best decisions I made during my MBA application process. I can’t recommend her enough.
I went into this whole thing feeling pretty intimidated and unsure of how my background would come across. From the start, Sharon really believed in me and made me feel confident that my story actually stood out. That shift in mindset was huge for me.
She was also just incredibly present throughout the entire process. Always available to hop on a call, talk things through, or answer random questions—and she’d even check in on me without me asking, which meant a lot during such a stressful time.
Where she really made the biggest impact was helping me shape my story in a way that actually made sense and felt authentic. I come from a more non-traditional background, and she helped me clearly tie together my experience, what I was excited about in each program, and where I want to go long-term. She didn’t try to “fit” me into a mold—she leaned into what made me different and helped me make that a strength.
She also helped me a ton with interview prep. We did mock interviews together and she gave super thoughtful, direct feedback that made me feel way more confident going into the real thing.
On top of that, she just really knows the MBA and admissions world. Her insights were so helpful, and you can tell she genuinely cares about the people she works with. She’s kind and easy to talk to, but also honest and direct when you need it—which I really appreciated.
I ended up getting into most of the programs I applied to, and Sharon played a huge role in that. I’m super grateful for her and couldn’t recommend her more.

Working with Sharon was honestly one of the best decisions I made during my MBA application process. I can’t recommend her enough.

I went into this whole thing feeling pretty intimidated and unsure of how my background would come across. From the start, Sharon really believed in me and made me feel confident that my story actually stood out. That shift in mindset was huge for me.

She was also just incredibly present throughout the entire process. Always available to hop on a call, talk things through, or answer random questions. She'd even check in on me without me asking, which meant a lot during such a stressful time.

Where she really made the biggest impact was helping me shape my story in a way that actually made sense and felt authentic. Coming from a more non-traditional background, she helped me clearly tie together my experience, what I was excited about in each program, and where I want to go long-term. She didn’t try to “fit” me into a mold, instead she leaned into what made me different and helped me make that a strength.

She also helped me a ton with interview prep. We did mock interviews together and she gave super thoughtful, direct feedback that made me feel way more confident going into the real thing.

On top of that, she just really knows the MBA and admissions world. Her insights were so helpful, and you can tell she genuinely cares about the people she works with. She’s kind and easy to talk to, but also honest and direct when you need, which I really appreciated.

I ended up getting into most of the programs I applied to, and Sharon played a huge role in that. I’m super grateful for her and couldn’t recommend her more.

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Strengths:

Comprehensive personalized thoughtful advice throughout the process

Would make the product better:

N/a, applications suck, Fortuna does not.

Heidi helped me immensely to refine my story, my why MBA, and career vision. She had a regular pace of asking probing questions that helped me think through so much more about my career, experience and self. We spent a lot of time on the first application, and it was so apparent with the next applications that all of that work paid off. Obviously the process was stressful, but I always felt confident that I was making the best choices and putting together the best application I was capable of. Heidi bent over backwards to make sure I felt as confident as possible submitting every application and going into every interview. I ended up getting into my second choice, and was just accepted off the waitlist to my top choice! I cannot recommend working with Heidi enough!

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Strengths:

- Narrative clarity
- Structured approach
- Thoughtful questioning
- Direct, actionable feedback

I worked with Emma on my Global EMBA (GEMBA) application and found her to be a very effective and pragmatic advisor.

One of the most valuable aspects of working with her was how she helped organize and sharpen my overall story. My background spans different roles and contexts, and she was instrumental in helping me connect those pieces into something that came across clearly and cohesively.

Her support went beyond essay edits. She consistently asked the right questions and pushed me to think more clearly about how I articulated my goals, while ensuring the final application felt natural and well-positioned.

For interviews, the prep sessions were focused and practical, and she helped me communicate my motivations and leadership narrative in a much clearer way.

I was admitted to the Columbia–London Business School Global EMBA, and her guidance definitely contributed to that outcome.

I would recommend Emma to applicants who value clarity, honest feedback, and a structured approach to navigating the process.

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Working with Sharon throughout my MBA application journey was one of the best decisions I made. With her guidance, I was admitted to my top-choice program (T10), and I truly don’t think I would have gotten there without her support. Beyond the outcome itself, the entire process felt incredibly valuable because of how much clarity and confidence I gained along the way.

One of Sharon’s biggest strengths is her ability to help you connect the dots between your past experiences and future goals. She challenged me to think more deeply about my story and pushed me to articulate a clear, cohesive vision that I wouldn’t have been able to develop on my own. Her feedback on essays was thoughtful and detail-oriented – she didn’t just edit, but helped refine how I communicated my experiences in a way that genuinely resonated.

Her interview preparation was another standout. The mock interviews felt realistic and helped me walk into the video interview recording portion feeling prepared, confident, and polished.

What I appreciated most was how personalized and supportive her approach felt. Sharon is incredibly personable, super responsive, and truly meets you where you are – whether you’re still figuring out your story or refining the final details. She took the time to understand me – my background, my goals, and what makes my story unique – and helped me bring that to life authentically. I never felt like I was being fit into a template.

I would highly recommend Sharon to anyone looking for a partner who is genuinely invested in your success and will elevate every part of your application!

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If anyone is considering applying to business school, they need to work with Michael Malone. I was a reapplicant and was lost on how to change my application and put my best foot foward. Even though I signed up for hourly services, Michael went above and beyond and provided a level of care that showed that he was truly in it to help me. He took me under his wing and revamped my essays and overall application, helped me address any concerns and gaps I felt I still had, and supported me outside of our hourly sessions. I was fortunately enough to get admitted to my #1 M7 school and I don't know if I could've done it without him.

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