Kangan95 wrote:
Hi All,
I'm a 24 year old female, based out of Pune, working in a digital marketing agency. I'm applying to B schools for the August 2020 intake. I Lived in Shanghai, China for 5 years, finished my high school from there (11th and 12th in the IB International Baccalaureate Board). Please evaluate my profile.
GMAT: 690 (going to retake in Sept)
Undergrad: B.Tech in Biotechnology from Delhi College of Engineering - scored 71%.
Work ex: 2 years (3 years by the time I start the program) in a digital marketing agency (Merkle Sokrati)
- Complete knowledge of social media marketing - Facebook, Instagram, Snapchat, Twitter, LinkedIn, TikTok
- Developed data analysis skills to successfully map and interpret multiple data sources, such as Facebook, Google Analytics, Appsflyer, Mixpanel, to make informed decisions about digital strategy.
- End to end account management from execution to strategy and management of internal and external stakeholders.
- Auditing new or existing accounts to determine account health and suggesting ways to improve it.
- Actively participating in the recruitment process through interviews, campus drives, trainings and seminars.
- Creating and presenting performance decks for quarterly/monthly business reviews based on trends both specific to the client and the industry.
- 2 fast-tracked promotions in this 2 year span
- Received several client appreciations for driving excellent performance performance and over-achieving the monthly/quarterly targets.
- Current position: Business Strategy Manager
- Leading a team of 10 people with annual spends of $4million for clients across different verticals - Ecommerce, BFSI, OTT, Telecomm
- Mentoring the team members and working on their personal development plans and growth paths.
- Collaborating regularly with agency partners from Facebook, Snapchat, TikTok to understand new channel offerings, seek help to solve client and performance issues, and brainstorm ideas to expand client business.
- Working on projects for Industry Research and Market Understanding for clients in new verticals, such as Gaming and OTT for Kids.
- Extensive collaboration with a team of 30 individuals working on the organizations quarterly Objectives and Key Results (OKRs).
Extra-curricular activities, awards, certifications
- Facebook Buying Professional Certification
- A grade in Rio+22 Power India Certification Program - the IARC center for United Nations Certification Program on sustainable energy.
- Organised multiple events in College
- Part of the organising committee of the tech fest in college - INNOVA. Held the position of Head - HR and Online Events.
- Part of the organising committee of Deltech Model United Nations for 3 years continuously. Held the position of Under Secretary General - Delegate Relations. Led a team of 20+ students and brought in a total of 350+ delegates from all around India
Hi Kangan,
1. you have good career progression. 3 promotions in 3 years is noteworthy. Backing up your good / above average work through your recommenders will help further.
2. The international experience should help if you can prove that it helped you open up your personality in some ways, that has made you a better professional overall.
3. You seem to be doing well for yourself, so there has to be a larger purpose in life, that is your carer goals and the need for an MBA. You have not mentioned these here in your profile description.
4. You don't seem to have an extra-curriculars in the recent past- that's not desirable. The FB certification and the power certification won't count as extracurriculars, so this section definitely looks light. Also a certification on sustainable energy does not sound relevant to what you currently do. Is this a recent thing?
5. Lastly, your GMAT can definitely go up by another 20 points atleast.