By offering lower prices and a menu of personal communications options

Question

By offering lower prices and a menu of personal communications options, such as caller identification and voice mail, the new telecommunications company  has not only captured customers from other phone companies but also forced them  to offer competitive prices.

(A) has not only captured customers from other phone companies but also forced them
(B) has not only captured customers from other phone companies, but it also forced them
(C) has not only captured customers from other phone companies but also forced these companies
(D) not only has captured customers from other phone companies but also these companies have been forced
(E) not only captured customers from other phone companies, but it also has forced them

DmitryFarber · Accepted Answer

There is no absolute rule for identifying the antecedent. "Them" can refer to any plural noun in the sentence, as long as "they," "them," or "their" hasn't already been used to refer to some other plural noun. However, it's important to use sentence structure and whatever you can gather of the author's intent to determine the correct antecedent. The GMAT doesn't test pronoun ambiguity much, but since we have a choice in this case to replace the unclear "them" with the actual noun, it's wise to do so.

As for the word but, it does not necessarily require a comma. You definitely use a comma if it's joining two independent clauses:

I'm enjoying the party, but I have to leave now.

However, there are many other cases where we don't need one:

The robot has a small but powerful engine. 
 All but one of the guests arrived late. 
 I aced the verbal section but timed out on the quant.

Or, as we see here . ..

She has not only written three bestselling novels but also developed fifteen important patents.

Note that the use of "has not only" vs. "not only has" cannot be decided in isolation. Either construction could work. "Not only . . . but also" is a parallelism indicator, so we can use "has" afterward as long as it is parallel. In other words, we can say "She has not only X but also Y" or "She not only HAS X but also HAS Y." We just can't say "She not only HAS X but also Y." Having said that, I prefer the usage in the correct answer. There's not much reason to use "has" twice.

pqhai · Answer

Hi kiranck007

The syntax is: has not only  captured    X   ....., but also  forced    Y  ..............
captured // forced
X should be // Y
Hence, "them" does not modify the nearest noun - "customers"
To solve this problem, you repeat the noun/noun phrase you want to mention.

* which (relative clause) ==> always modifies a preceding noun or noun phrase
* that (relative clause) ==> always modifies a preceding noun or noun phrase
* V+ing modifier  without a comma  ==> always modifies a preceding noun or noun phrase
* V+ed modifier ==> always modifies a preceding noun or noun phrase

Hope it helps.

ExpertsGlobal5 · Answer

Dear Friends,

Here is a detailed explanation to this question-

Meaning is crucial to solving this problem: 
Understanding the intended meaning is key to solving this question; the intended meaning of the crucial part of this sentence is that the new telecommunications company has captured customers from other phone companies, and it has forced these companies to offer competitive prices.

Concepts tested here: Meaning + Tenses + Pronouns + Idioms

• The present perfect tense (marked by the use of the helping verb “has/have”) is used to describe events that concluded in the past but continue to affect the present. 
• The simple past tense is used to refer to events that concluded in the past.
• “not only A but also B” is the correct, idiomatic usage; A must be parallel to B.

A:  This answer choice suffers from pronoun ambiguity, as it is unclear whether "them" refers to "customers" or "companies".

B:  This answer choice suffers from pronoun ambiguity, as it is unclear whether "them" refers to "customers" or "companies". Further, Option B incorrectly uses the simple past tense verb "forced" to refer to an action that concluded in the past but continues to affect the present; remember, the present perfect tense (marked by the use of the helping verb “has/have”) is used to describe events that concluded in the past but continue to affect the present, and the simple past tense is used to refer to events that concluded in the past.

C:   Correct.  The sentence formed by this answer choice uses the clause "the new telecommunications company...forced these companies", conveying the intended meaning - that   the new telecommunications company   has forced these companies to offer competitive prices. Further, Option C avoids the pronoun error seen in Options A, B, and D, as it uses no pronouns. Additionally, Option C correctly uses the present perfect tense verbs "has...captured" and "has...forced" to refer to actions that concluded in the past but continue to affect the present.

D:  This answer choice alters the meaning of the sentence through the clause "these companies have been forced"; the passive construction of this clause incorrectly implies that   some unnamed party   has forced these companies to offer competitive prices; the intended meaning is that   the new telecommunications company   has forced these companies to offer competitive prices. Further, Option D fails to maintain parallelism between A ("has captured customers from other phone companies") and B ("these companies have been forced to offer competitive prices") in the idiomatic construction "not only A but also B"; remember, “not only A but also B” is the correct, idiomatic usage; A must be parallel to B.

E:  This answer choice suffers from pronoun ambiguity, as it is unclear whether "them" refers to "customers" or "companies". Further, Option E incorrectly uses the simple past tense verb "captured" to refer to an action that concluded in the past but continues to affect the present; please remember, the present perfect tense (marked by the use of the helping verb “has/have”) is used to describe events that concluded in the past but continue to affect the present, and the simple past tense is used to refer to events that concluded in the past.

Hence, C is the best answer choice.

To understand the concept of "Simple Tenses" on GMAT, you may want to watch the following video (~2 minutes):

https://www.youtube.com/watch?v=ATNTtugB9fM

To understand the concept of "Present Perfect Tense" on GMAT, you may want to watch the following video (~2 minutes):

https://www.youtube.com/watch?v=kNmT9obXukI

All the best!
Experts' Global Team

jagdeepsingh1983 · Answer

relative noun concept-them refer to customers or other phone companies so

A, B and E- out

out D and C - C look more logical and precise

CMcAboy · Answer

I agree with jagdeep. C is the correct answer. "Them" provides an ambiguous reference. Adding "These companies" avoid the ambigous reference and thus makes the sentence grammatically correct.

D is incorrect because of the placement of "Has". Has should be before "not only".

tuanquang269 · Answer

THEM in this sentence makes ambiguous, it could refer to customers and other phone companies. So, choice A, B, and E are out.

Choice D is wrong because of parallelism error. Therefore, the final choice is C.

kiranck007 · Answer

Hi,

Two questions. Pronoun, them is closer to companies than customers, so I think them properly refers to the companies? If not, could you please correct me.

Is there some kind of rule to identify the antecedent of a pronoun other the nearest noun to a pronoun? Please provide a reference link to the explanation.

Also, there is no comma before the conjunction but; Is this fine?

shohrat6383 · Answer

Hello Dmitry,
Thank you for your nice explanation, but I still have a question. I think that "them" logically refers to  companies   rather than  customers , since  customers   cannot offer competetive prices. I've learned that pronouns must have only one logical antecedent and I think "them" has only one logical antecedent in the above sentence. Can you please give your comments on this point? Thank you, Shohrat.

goforgmat · Answer

agree with Shohrat,them can logically refer to Companies hence A is right according to me.
Experts please provide your insights
 daagh ?

DmitryFarber · Answer

Sorry I missed the earlier post.

Yes, "them"  logically  refers to "companies." We know that's the intended meaning, in part because it's stated clearly in the correct answer and in part because it's the only interpretation that makes sense. (How would we force customers to offer competitive prices?) However, if you get in the habit of working with the sentence to make the meaning clear, you will find yourself approving of many answers that turn out to be wrong. It's important to look at what the author is doing structurally.

Here we have the structure "not only captured customers . . . but also forced them." Companies are only mentioned in a modifier. This structure naturally pushes us toward seeing "them" as customers, even though that interpretation makes no sense. C fixes the problem, so why not take the fix? Note that there is no other difference between A and C.

goforgmat, I would encourage you to "buy in" to the GMAT's reasoning. Instead of saying "A is right," say "I don't see what is wrong with A." You are learning to play their game, and accepting the right answers is an important part of that. One thing that this problem teaches us is that in GMAT SC, clarity is favored over brevity. That's important to know!

TheUltimateWinner · Answer

hi Expert,

it seems that THEM is indicating CUSTOMERS; but THEM should be used instead of COMPANIES to make the meaning legitimate...but my question is WHY ONE COMPANY (FIRST COMPANY) FORCED OTHER COMPANIES (SECOND COMPANY) TO OFFER COMPETITIVE PRICE?? IS THE FIRST COMPANY USED HERE as a customer? is the duty of first company to force the other COMPANY to offer a competitive price?? basically, when '''someone''' force somebody, it means that ''someone'' want to have some benefits from somebody. so my question is: is the first company waiting to have benefit or offer from other company?? if a company is waiting here to get some benefit or offer from other company, WHY THE WORD ''CUSTOMERS'' IS USED HERE?? I think CUSTOMER (NOT the COMPANY) should force the other COMPANY to have the offer.Thanks to read my message...

DmitryFarber · Answer

iMyself ,

It helps to include the modifier in this analysis: "By offering lower prices . . . the new telecommunications company . . . forced these companies to offer lower prices."

So the new company came in with lower prices. By doing this, they forced the other companies to offer lower prices in order to compete. Of course, they didn't do this directly. No one showed up at the old companies' doors saying "Lower your prices!" Rather, this happened by market pressure. If the companies didn't lower their prices, they would probably lose a lot of customers!

The point, then, is not so much that the new company wanted the benefit of the lower prices. It's that their action (offering lower prices) forced this change on the other companies. It's certainly beyond the scope of SC, but we could also say that this benefited the first company. If these lower prices slashed the competition's profit margins, that may well prove beneficial for the new company.

ravi19012015 · Answer

By offering lower prices and a menu of personal communications options, such as caller identification and voice mail, the new telecommunications company  has not only captured customers from other phone companies but also forced them  to offer competitive prices.

(A) has not only captured customers from other phone companies but also forced them
(B) has not only captured customers from other phone companies, but it also forced them
(C) has not only captured customers from other phone companies but also forced these companies
(D) not only has captured customers from other phone companies but also these companies have been forced
(E) not only captured customers from other phone companies, but it also has forced them

@egmat

I have gone through concept files of pronoun. The process is helping me, but it is causing problems in the above kind of questions. Now that I know that a pronoun should have only one antecedent, which should match in number, refer proper meaning, and make sense, I think in Option A Them refers to Companies. Because customers cannot Offer Prices, only sellers can offer. And here the sellers are Companies. 
So in that sense, won't Option C become Wordy? 
And how to come solve my ambiguity issue? I see that Them can refer to both Customers and Companies, but per the context of logic and sentence, only Companies can offer prices and therefore Them should go with Companies, thereby eliminating any ambiguity.

sayantanc2k · Answer

Your post itself answers the question you posed. Since option A may as well imply that customers are forced to offer prices (not the correct meaning),the pronoun "they" is ambiguous. This is a solid reason for eliminating A.

ravi19012015 · Answer

Thank you for replying.

I agree with you that there is ambiguity. But then, that ambiguity is kind of meaningless. The Q implies that Companies offer price. Consumers cannot offer price to themselves. 
OG explanations focus on meaning, so the meaning will be very inappropriate if we modify consumers by Them. Sentence meaning will be accurate if we modify Them with Companies. So here should we not put consumers aside and modify Companies, because that meaning is meaningful.

In many questions OGE tells that an ambiguous meaning that is meaningless, can be ignored, and therefore actual modification can be applied to true meaning.

Can't we apply that above rule in this question?

sayantanc2k · Answer

I can understand the reason for your confusion. But as this one is an official question, we may conclude that GMAT considers such usage ambiguous. If we have to use our practical knowledge to understand the meaning of a sentence, then that sentence would be considered less preferable than one which is self explanatory.

DmitryFarber · Answer

ravi19012015 , here's a good rule of thumb for pronouns:

If you have a choice between a pronoun and the noun that correctly replaces that pronoun, then when in doubt, choose the noun. It's absolutely never wrong to refer to a noun by its name, while it is often wrong or confusing to use a pronoun. In real-life writing, we often substitute pronouns for the sake of concision or style, but these are secondary considerations on the GMAT. Correct grammar and clear meaning come first, and if the GMAT gives us the option to select the noun instead of the pronoun, that's usually a sign that the use of the pronoun is problematic or unclear.

anox · Answer

By offering lower prices and a menu of personal communications options, such as caller identification and voice mail, the new telecommunications company  has not only captured customers from other phone companies but also forced them  to offer competitive prices.

Issues:  Idiom | Pronoun reference

Analysis:
 1. Looking at the sentence and options, you will spot use of idiom " not only  X  but also  Y". In such cases, we need to make sure that "X" and "Y" are comparable.
2. Another thing to notice is the use of pronouns "these.." (companies) vs "them". Based on the structure of the sentence, "them" is ambiguous as it can refer to either "customers" or "other phone companies". "these companies" is a clearer reference to the companies in preceding clause.

(A)  has not only captured customers from other phone companies but also forced  them 
 - Pronoun reference error (See 2 above)

(B)  has not only captured customers from other phone companies, but  it  also forced  them 
 - Pronoun reference error (See 2 above)
- Use of "it" is unnecessary

(C)   has not  only captured customers from other phone companies  but also  forced 
 these companies

(D)  not only has captured customers from other phone companies but also these companies have been forced
 - The clauses are not parallel
- Passive voice in "these companies..."

(E)  not only  captured  customers from other phone companies, but  it  also  has forced   them 
 - "captured" and "has forced" are not parallel
- Redundant "it"
- Pronoun reference error (See 2 above)

Answer:  (C)

Nunuboy1994 · Answer

The use of them is ambiguous- the way this sentence is written it could literally imply customers have been forced to offer competitive prices or other phone companies. C successfully eliminates the ambiguity.

By offering lower prices and a menu of personal communications options

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By offering lower prices and a menu of personal communications options

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